{"id":146146,"date":"2026-04-17T14:00:08","date_gmt":"2026-04-17T12:00:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146146"},"modified":"2026-04-17T14:00:11","modified_gmt":"2026-04-17T12:00:11","slug":"eroski-laat-klanten-winkelen-via-whatsapp-en-levert-binnen-het-uur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eroski-laat-klanten-winkelen-via-whatsapp-en-levert-binnen-het-uur\/","title":{"rendered":"Eroski laat klanten winkelen via WhatsApp en levert binnen het uur"},"content":{"rendered":"\n<p>De Spaanse retailco\u00f6peratie <strong>Eroski <\/strong>organiseert een opvallend digitaal experiment: klanten kunnen hun boodschappen eenvoudigweg bestellen via WhatsApp. Een koerier brengt de bestelling daarna al binnen het uur aan huis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Boodschappen zo simpel als een gesprek<\/h2>\n\n\n\n<p>Met de lancering van Eroski Smart Shop speelt de groep naar eigen zeggen in op de snel groeiende vraag naar gemak, snelheid en personalisatie in foodretail. Het initiatief start als pilootproject in negen winkels in Bilbao en loopt gedurende \u00e9\u00e9n jaar. In die periode wil Eroski het gebruik, de klanttevredenheid en de operationele effici\u00ebntie analyseren, zodat mogelijk een bredere uitrol kan volgen.<\/p>\n\n\n\n<p>\u201cWe willen dat boodschappen doen net zo eenvoudig wordt als een bericht sturen of een gesprek voeren&#8221;, zegt Aitor Zuburruti, verantwoordelijk voor innovatie en digitale transformatie bij Eroski. Het experiment met zogeheten &#8216;conversational commerce&#8217; doet inderdaad precies dat: klanten plaatsen hun bestelling via een chatgesprek in WhatsApp, en dat kan zowel via tekst, spraak als beeld. Zelfs een foto van een boodschappenlijst volstaat om het systeem aan het werk te zetten.<\/p>\n\n\n\n<p>De achterliggende artifici\u00eble intelligentie vertaalt die input onmiddellijk naar een concreet winkelmandje. De consument valideert en betaalt, waarna de bestelling via &#8216;quick commerce&#8217; binnen ongeveer een uur aan huis wordt geleverd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prijsbewust algoritme<\/h2>\n\n\n\n<p>Opvallend is dat het systeem standaard de goedkoopste optie voorstelt wanneer de klant geen specifieke voorkeur aangeeft. Dat sluit aan bij de positionering van Eroski als prijsbewuste retailer. Tegelijk blijft personalisatie mogelijk: zodra de klant een merk specificeert, volgt het systeem die keuze, ook als die duurder is.<\/p>\n\n\n\n<p>Die hybride aanpak \u2013 kostenoptimalisatie gecombineerd met individuele voorkeuren \u2013 illustreert hoe AI niet alleen effici\u00ebntie, maar ook commerci\u00eble sturing mogelijk maakt. Daarnaast genereert het platform suggesties voor menu\u2019s en recepten, afgestemd op budget, voedingsbehoeften en voorkeuren. Zo wil de tool ook meteen evolueren van een puur transactiekanaal naar een adviserend ecosysteem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Online is vooral om tijd te winnen<\/h2>\n\n\n\n<p>De lancering past binnen een bredere structurele trend in foodretail. Volgens CNBC wordt inmiddels 81% van de voedingsaankopen be\u00efnvloed door digitale touchpoints, terwijl NielsenIQ vaststelt dat tijdswinst de belangrijkste drijfveer vormt om online kanalen te gebruiken \u2014 belangrijker dan prijs of assortiment. &#8216;Quick commerce&#8217; (flitsbezorging) groeit bovendien met dubbele cijfers in Zuid- en West-Europa.<\/p>\n\n\n\n<p>Ook de keuze voor WhatsApp is strategisch. De berichtendienst telt wereldwijd meer dan 3 miljard maandelijkse gebruikers en bereikt volgens Eroski een breed demografisch spectrum, inclusief oudere consumenten. In Europa gebruikt meer dan de helft van de 60-plussers de app actief, wat de adoptiedrempel aanzienlijk verlaagt.<\/p>\n\n\n\n<p>De uitkomst van de pilot zal bepalend zijn voor de verdere uitrol, maar de strategische richting lijkt duidelijk: de supermarkt verschuift van een fysieke bestemming naar een altijd beschikbare, digitale assistent in de broekzak van de consument.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Spaanse retailco\u00f6peratie Eroski organiseert een opvallend digitaal experiment: klanten kunnen hun boodschappen eenvoudigweg bestellen via WhatsApp. Een koerier brengt de bestelling daarna al binnen het uur aan huis.<\/p>\n","protected":false},"author":5,"featured_media":146249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[1467,2013,430],"people":[],"extra":[43],"company":[1690],"topic":[630,198],"region":[579],"class_list":["post-146146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-artificiele-intelligentie","tag-conversational-commerc","tag-flitsbezorgers","extra-plus","company-eroski","topic-digitalisering","topic-e-commerce","region-spanje"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eroski laat klanten winkelen via WhatsApp en levert binnen het uur - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Spaanse 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