{"id":146316,"date":"2026-04-20T12:06:08","date_gmt":"2026-04-20T10:06:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146316"},"modified":"2026-04-20T12:06:10","modified_gmt":"2026-04-20T10:06:10","slug":"belchicken-van-start-in-nederland-eerste-vestiging-in-maastricht","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/belchicken-van-start-in-nederland-eerste-vestiging-in-maastricht\/","title":{"rendered":"Belchicken van start in Nederland: eerste vestiging in Maastricht"},"content":{"rendered":"\n<p>De Belgische fastfoodketen <strong>Belchicken <\/strong>maakt zijn intrede op de Nederlandse markt. Het bedrijf opent binnenkort een eerste restaurant in Maastricht, een belangrijke mijlpaal volgens CEO Fevzi Yildirim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Naast de concurrentie<\/h2>\n\n\n\n<p>De vestiging komt op een prominente locatie aan de Markt, in het voormalige Hotel du Paradis. Het pand stond meer dan tien jaar leeg en krijgt nu een nieuwe bestemming als fastfoodrestaurant. Belchicken voegt zich op het plein bij gevestigde ketens zoals <strong>Burger King<\/strong> en <strong>KFC<\/strong>, die er al aanwezig zijn.<\/p>\n\n\n\n<p>\u201cDe opening in Maastricht is het startpunt van een groter groeiverhaal\u201d, zegt CEO Fevzi Yildirim op LinkedIn. Onder zijn leiding groeide Belchicken de voorbije jaren uit tot een keten met meer dan vijftig restaurants in onder meer Belgi\u00eb, Duitsland, Frankrijk en Portugal. De focus ligt daarbij op schaalbare groei, procesoptimalisatie en een duidelijke positionering binnen het segment van gepaneerde kipproducten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Versnelling via franchise<\/h2>\n\n\n\n<p>De stap naar Nederland past binnen die bredere expansiestrategie. De keuze voor een grensstad is bovendien strategisch: Belchicken kan er voortbouwen op zijn naamsbekendheid in Belgi\u00eb, terwijl het tegelijk een nieuwe markt betreedt.<\/p>\n\n\n\n<p>De uitrol in Nederland gebeurt via masterfranchise: de Nederlandse partner werkt momenteel aan verdere expansieplannen en wil nog dit jaar minstens twee extra vestigingen openen. Daarmee kiest Belchicken opnieuw voor een &#8220;asset-light&#8221; groeimodel, waarbij lokale ondernemers instaan voor de operationele uitbouw.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Belgische fastfoodketen Belchicken maakt zijn intrede op de Nederlandse markt. Het bedrijf opent binnenkort een eerste restaurant in Maastricht, een belangrijke mijlpaal volgens CEO Fevzi Yildirim.<\/p>\n","protected":false},"author":5,"featured_media":146317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[302],"people":[],"extra":[],"company":[1305],"topic":[197,221],"region":[324],"class_list":["post-146316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-fastfood","company-belchicken","topic-expansie","topic-winkelopeningen","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Belchicken van start in Nederland: eerste vestiging in Maastricht - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Belgische fastfoodketen Belchicken maakt zijn intrede in Nederland. 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