{"id":146401,"date":"2026-04-21T13:32:08","date_gmt":"2026-04-21T11:32:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146401"},"modified":"2026-04-21T13:32:11","modified_gmt":"2026-04-21T11:32:11","slug":"carlsberg-ruilt-coca-cola-in-voor-pepsico-in-noord-europa-en-baltische-staten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/carlsberg-ruilt-coca-cola-in-voor-pepsico-in-noord-europa-en-baltische-staten\/","title":{"rendered":"Carlsberg ruilt Coca-Cola in voor PepsiCo in Noord-Europa en Baltische staten"},"content":{"rendered":"\n<p><strong>Carlsberg <\/strong>Group gaat voluit voor Pepsi: vanaf 1 januari 2029 wordt de Deense brouwer de exclusieve bottelaar van <strong>PepsiCo <\/strong>in heel Scandinavi\u00eb en de Baltische landen. Vandaag bottelt Carlsberg in Denemarken en Finland nog voor rivaal <strong>Coca-Cola<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coca-Cola-akkoorden lopen af<\/h2>\n\n\n\n<p>Carlsberg bottelt straks PepsiCo-frisdranken in liefst veertien landen, verspreid over Europa, Centraal-Azi\u00eb en Zuidoost-Azi\u00eb. De brouwerijgroep verzorgt de productie, verkoop en distributie van PepsiCo\u2019s volledige drankportfolio in landen als het Verenigd Koninkrijk, Ierland, Zwitserland, maar ook Kazachstan en Laos.<\/p>\n\n\n\n<p>De noordelijke uitbreiding komt er nu omdat de contracten met The Coca-Cola Company in Denemarken en Finland eind 2028 aflopen. Daarna zal de brouwer zich volledig richten op PepsiCo, een keuze die CEO Jacob Aarup-Andersen als \u201cstrategisch en groei-gedreven\u201d omschrijft. \u201cDe combinatie van ons bierportfolio met PepsiCo\u2019s frisdranken biedt aanzienlijke kansen voor waardecreatie,\u201d aldus Aarup-Andersen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meer onder \u00e9\u00e9n dak<\/h2>\n\n\n\n<p>Analisten wijzen erop dat Carlsberg met deze stap zijn afhankelijkheid van de biermarkt verkleint en zijn positie in de non-alcoholische sector versterkt \u2013 een slimme zet in een krimpende biermarkt. Door zowel bier als frisdranken onder \u00e9\u00e9n dak te bottelen, kan het bedrijf schaalvoordelen behalen in productie, transport en marketing. Ook sluit de deal aan bij de groeiende vraag naar gevarieerdere drankopties in de horeca en supermarkten.<\/p>\n\n\n\n<p>Met de uitbreiding naar de Baltische staten \u2013 Estland, Letland en Litouwen \u2013 betrekt Carlsberg ook opkomende markten in zijn PepsiCo-strategie. Deze regio\u2019s kennen een sterke groei in de consumptie van internationale frisdrankmerken, mede gedreven door toerisme en een jong, stedelijk publiek. Aarup-Andersen liet bovendien doorschemeren dat beide bedrijven openstaan voor verdere samenwerking, mogelijk nog verder buiten Europa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carlsberg Group gaat voluit voor Pepsi: vanaf 1 januari 2029 wordt de Deense brouwer de exclusieve bottelaar van PepsiCo in heel Scandinavi\u00eb en de Baltische landen. Vandaag bottelt Carlsberg in Denemarken en Finland nog voor rivaal Coca-Cola.<\/p>\n","protected":false},"author":10,"featured_media":146155,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[736,1112],"people":[],"extra":[43],"company":[765,222,235],"topic":[683],"region":[91,404],"class_list":["post-146401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-bier","tag-samenwerking","extra-plus","company-carlsberg","company-coca-cola","company-pepsico","topic-toeleveringsketen","region-europa","region-zweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carlsberg ruilt Coca-Cola in voor PepsiCo in Noord-Europa en Baltische staten - 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