{"id":14661,"date":"2016-09-01T09:48:31","date_gmt":"2016-09-01T09:48:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/domo-fete-ses-30-ans-et-passe-a-la-vitesse-superieure\/"},"modified":"2016-09-01T09:48:31","modified_gmt":"2016-09-01T09:48:31","slug":"domo-fete-ses-30-ans-et-passe-a-la-vitesse-superieure","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/domo-fete-ses-30-ans-et-passe-a-la-vitesse-superieure\/","title":{"rendered":"Domo wordt 30 jaar en schakelt versnelling hoger"},"content":{"rendered":"<p><strong>Domo<\/strong>, het grootste Belgische merk in kleine huishoudtoestellen, blaast vandaag dertig kaarsjes uit. Bij die gelegenheid ontvouwt het bedrijf forse groeiplannen: het schakelt een versnelling hoger in Frankrijk en breidt zijn gamma uit met een nieuw merk.<\/p>\n<p><!--break--><\/p>\n<h2>Licentiedeal met Boretti<\/h2>\n<p>Met een omzet van vijftig miljoen euro per jaar is Domo in die tijd uitgegroeid tot het grootste Belgische merk van kleine huishoudelektro. In eigen land is het kind aan huis bij grote winkelketens als Kr\u00ebfel, MediaMarkt, Vanden Borre, Carrefour, Eldi, Blokker en tal van andere elektrozaken.<\/p>\n<p>\u00a0<\/p>\n<p>Bovendien is Domo almaar actiever buiten de landsgrenzen, met eigen verkoopagentschappen in Nederland, Duitsland en sinds een paar weken ook in Frankrijk. \u201cWe hebben zopas in het Franse Mulhouse een eigen agentschap opgericht met drie medewerkers. Die moeten onze groei op de Franse markt nog versnellen\u201d, zegt CEO Wim De Voeght in Het Nieuwsblad. Ook in Tsjechi\u00eb, \u00adZwitserland, Oostenrijk, Spanje en IJsland zijn de toestellen van Domo op de markt. De export is intussen al goed voor 35% van de omzet.<\/p>\n<p>\u00a0<\/p>\n<p>Domo betreedt dit najaar ook volop de markt van de grote huishoudelektro, zegt de CEO, wiens vader het bedrijf in 1986 oprichtte. \u201cEn daarnaast lanceren we ook een nieuwe lijn in samenwerking met <strong>Boretti<\/strong>, de specialist van gasfornuizen en barbecues. We gaan, onder het merk Boretti, een gamma kleine keukentoestellen op de markt brengen die zich iets boven Domo positioneren.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Het Domo-gamma telt intussen al een 300-tal producten &#8211; ontworpen en ontwikkeld in Belgi\u00eb, maar geproduceerd in China &#8211; en elk jaar zitten er zo\u2019n 30 \u00e0 40 in de pijplijn, aldus nog De Voeght. Bij Domo, dat zijn hoofdzetel (met een 17.000 m\u00b2 grote opslaghal) in Herentals heeft, werken 47 mensen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Domo, het grootste Belgische merk in kleine huishoudtoestellen, blaast vandaag dertig kaarsjes uit. Bij die gelegenheid ontvouwt het bedrijf forse groeiplannen: het schakelt een versnelling hoger in Frankrijk en breidt zijn gamma uit met een nieuw merk. Licentiedeal met Boretti Met een omzet van vijftig miljoen euro per jaar is Domo in die tijd uitgegroeid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Domo wordt 30 jaar en schakelt versnelling hoger - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Domo, het grootste Belgische merk in kleine huishoudtoestellen, blaast vandaag 30 kaarsjes uit. 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