{"id":146625,"date":"2026-04-23T15:29:48","date_gmt":"2026-04-23T13:29:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146625"},"modified":"2026-04-23T15:29:50","modified_gmt":"2026-04-23T13:29:50","slug":"mondelez-haalt-verpakkingsdoel-5-gerecycled-plastic","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/mondelez-haalt-verpakkingsdoel-5-gerecycled-plastic\/","title":{"rendered":"Mondelez haalt verpakkingsdoel: 5% gerecycled plastic"},"content":{"rendered":"\n<p><strong>Mondelez <\/strong>(o.a. Milka, Oreo en Philadelphia) haalde zijn doelstelling al om in Europa minder &#8220;nieuw&#8221; plastic te gebruiken. De FMCG-groep meldt twee concrete resultaten, ook al zijn die nog bescheiden, maar beklemtoont vooral innovaties in mechanische als chemische recyclage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opschaling van recyclagetechnologie<\/h2>\n\n\n\n<p>De reductie vloeit voort uit de vervanging van harde PET-trays door schaaltjes die voor ongeveer 80% bestaan uit gerecycleerd plastic (rPET). Die aanpassing geldt voor verschillende kernmerken in Europa, waaronder chocolade- en koekjesverpakkingen. &#8220;Een belangrijke stap vooruit om het gebruik van primair plastic terug te dringen en bij te dragen aan een meer circulaire verpakkingsketen&#8221;, aldus Catherine Burgeat, Sustainability Senior Director Europa bij Mondelez International.<\/p>\n\n\n\n<p>\u201cWe zijn trots op deze mijlpalen en blijven onze duurzaamheidsambities voor verpakkingen in Europa versnellen,\u201d voegt Burgeat toe. Zo zet Mondelez in Europa parallel in op mechanische en chemische recyclage om het gebruik van nieuw plastic structureel te verminderen. Via mechanische recyclage verwerkte het bedrijf in 2025 ongeveer 1.000 ton rPET in kunststof trays. Een concreet voorbeeld zijn Milka Pralines, waar schaaltjes inmiddels voor zo&#8217;n 80% uit rPET bestaan en geen kleurstoffen bevatten. Dat verhoogt de recycleerbaarheid van het materiaal.<\/p>\n\n\n\n<p>Chemische recyclage vormt de tweede pijler. Daarbij breekt men plastic af tot basismoleculen, waarna hergebruik in voedselveilige verpakkingen mogelijk wordt. Mondelez positioneert zich hier als een vroege industri\u00eble gebruiker in Europa: het bedrijf introduceerde in 2022 al verpakkingen met ongeveer 30% chemisch gerecycleerd materiaal voor Cadbury Dairy Milk in het Verenigd Koninkrijk en breidde dit nadien uit naar andere markten en producten, tot 80% gerecycleerde inhoud in recente toepassingen.<\/p>\n\n\n\n<p>\u201cInnovatie in zowel mechanische als chemische recyclagetechnologie\u00ebn is cruciaal om de beschikbaarheid van voedselveilige gerecycleerde kunststoffen te vergroten,\u201d zegt Richard Akkermans, Packaging Sustainability Manager Europa. \u201cDoor nauw samen te werken met leveranciers en partners in de waardeketen zetten we duurzaamheid om in concrete actie.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Proefprojecten moeten circulariteit versnellen<\/h2>\n\n\n\n<p>Naast materiaalreductie investeert Mondelez in proefprojecten om de recyclage-infrastructuur te verbeteren. In Belgi\u00eb test het bedrijf digitale watermerken op PP-verpakkingsfolies. Die technologie moet vanaf midden 2026 de sorteerkwaliteit verhogen via de blauwe PMD-zak, in samenwerking met Fost Plus.<\/p>\n\n\n\n<p>In Duitsland lopen gelijkaardige testen voor onder meer Philadelphia-verpakkingen. De projecten maken deel uit van het Europese initiatief HolyGrail 2030, dat inzet op geavanceerde sorteertechnologie.<\/p>\n\n\n\n<p>Met deze aanpak wil Mondel\u0113z zijn afhankelijkheid van nieuw plastic verder terugdringen en tegelijk inspelen op strengere Europese verwachtingen rond recycleerbaarheid en gerecycleerde inhoud. De groep positioneert verpakkingsinnovatie daarbij expliciet als strategische hefboom binnen de bredere transitie naar een circulaire economie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mondelez (o.a. Milka, Oreo en Philadelphia) haalde zijn doelstelling al om in Europa minder &#8220;nieuw&#8221; plastic te gebruiken. De FMCG-groep meldt twee concrete resultaten, ook al zijn die nog bescheiden, maar beklemtoont vooral innovaties in mechanische als chemische recyclage.<\/p>\n","protected":false},"author":5,"featured_media":137596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[814,826],"people":[],"extra":[43],"company":[251],"topic":[273],"region":[],"class_list":["post-146625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-circulair","tag-verpakkingen","extra-plus","company-mondelez","topic-duurzaamheid"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mondelez haalt verpakkingsdoel: 5% gerecycled plastic - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mondelez (o.a. 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