{"id":14672,"date":"2016-09-01T12:03:26","date_gmt":"2016-09-01T12:03:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/shoe-discount-devient-bristol\/"},"modified":"2016-09-01T12:03:26","modified_gmt":"2016-09-01T12:03:26","slug":"shoe-discount-devient-bristol","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/shoe-discount-devient-bristol\/","title":{"rendered":"Shoe Discount wordt Bristol"},"content":{"rendered":"

Binnenkort verdwijnt de merknaam Shoe Discount <\/strong>volledig uit het straatbeeld: de Belgische Euro Shoe Group heeft ervoor gekozen om alle winkels van de keten over te hevelen naar het Nederlandse merk Bristol<\/strong>. Daarnaast komen er ook een pak nieuwe winkels.<\/p>\n

<\/p>\n

Sterk tegen concurrentie<\/h2>\n

De Euro Shoe Group beschikt in Belgi\u00eb over 134 winkels en die zullen binnenkort allemaal omgevormd worden naar Bristol, de keten waarmee Euro Shoe nu al actief is in Nederland. Zo wil het sterker staan tegen de internationale concurrentie.<\/p>\n

\u00a0<\/p>\n

\u201cQua concept verandert er niet zoveel\u201d, zegt CEO Kurt Moons aan De Tijd. \u201cBeide ketens verkopen schoenen aan lage prijzen<\/a>. In Nederland besteden we wel iets meer aandacht aan kleding dan in Belgi\u00eb. 20 procent van de omzet in Belgi\u00eb komt van kleding, terwijl dat percentage in Nederland op 40 procent ligt. Die verhoudingen blijven zo na de ombouw van Shoe Discount tot Bristol.\u201d<\/p>\n

\u00a0<\/p>\n

De keuze om Shoe Discount te laten verdwijnen heeft ook te maken met het imago van de keten, dat vooral een negatieve perceptie heeft bij de klanten. \u201cHet woord ‘discount’ klinkt verouderd. We zijn nog wel een discountspeler, maar we hoeven dat niet meer in onze naam uit te dragen. Ook ‘shoe’ dekt niet meer de lading, want we verkopen dus ook veel kleding.\u201d<\/p>\n

\u00a0<\/p>\n

Expansie<\/h2>\n

Euro Shoe Group heeft daarnaast ook plannen om een honderdtal nieuwe winkels te openen<\/a>, waarvan zeventig in Nederland. De keuze voor de uitbreiding in Nederland is opvallend, omdat heel wat ketens daar de laatste jaren in de problemen zijn gekomen.<\/p>\n

\u00a0<\/p>\n

\u201cMaar door al die faillissementen is er nu veel ruimte voor nieuwe winkels in Nederland\u201d, zegt Moons. \u201cOnze online winkels is zeker belangrijk, maar onze bakstenen winkels zijn nog steeds het belangrijkste.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Binnenkort verdwijnt de merknaam Shoe Discount volledig uit het straatbeeld: de Belgische Euro Shoe Group heeft ervoor gekozen om alle winkels van de keten over te hevelen naar het Nederlandse merk Bristol. Daarnaast komen er ook een pak nieuwe winkels. Sterk tegen concurrentie De Euro Shoe Group beschikt in Belgi\u00eb over 134 winkels en die […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nShoe Discount wordt Bristol - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De merknaam Shoe Discount verdwijnt binnenkort in Belgi\u00eb en wordt vervangen door het Nederlandse concept Bristol. 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