{"id":146893,"date":"2026-04-28T17:20:57","date_gmt":"2026-04-28T15:20:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146893"},"modified":"2026-04-28T17:20:59","modified_gmt":"2026-04-28T15:20:59","slug":"libelle-en-torfs-zoeken-groei-bij-elkaar-schoenenwinkel-verkoopt-tijdschriften","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/libelle-en-torfs-zoeken-groei-bij-elkaar-schoenenwinkel-verkoopt-tijdschriften\/","title":{"rendered":"Libelle en Torfs zoeken groei bij elkaar: schoenenwinkel verkoopt tijdschriften"},"content":{"rendered":"\n

Het weekblad Libelle en schoenenretailer Torfs <\/strong>verdiepen hun commerci\u00eble samenwerking met een wederzijdse distributiestrategie: Libelle is momenteel ook te verkrijgen in alle Torfs-winkels.<\/p>\n\n\n\n

Van couponactie naar distributie<\/h2>\n\n\n\n

Waar eerdere campagnes zich beperkten tot kortingsbonnen in het magazine, kiezen beide partijen nu expliciet voor een tweerichtingsmodel. Volgens de initiatiefnemers cre\u00ebert de combinatie zowel extra winkelverkeer als een nieuw verkoopkanaal. \u201cDeze samenwerking laat zien hoe merken elkaar kunnen versterken, met duidelijke voordelen voor alle partijen<\/a>\u201d, aldus Roularta Media Group op LinkedIn. <\/p>\n\n\n\n

Concreet ontvangen lezers van Libelle via het magazine een kortingsbon van 30 euro op een selectie docksides, terwijl Torfs het tijdschrift inzet als aanvulling op de winkelbeleving. Kortingsbonnen voor schoenen bij Torfs via Libelle bestaan al langer, maar de omgekeerde beweging \u2013 fysieke verkoop van het blad in schoenenwinkels \u2013 is nieuw. Daarmee verschuift de samenwerking van een klassieke marketingactie naar een structureler distributiepartnerschap.<\/p>\n\n\n\n

\u201cVoor ons is dit een krachtig nieuw distributiekanaal en dus een verdere uitbreiding van ons verkoopnetwerk”, aldus Roularta, terwijl het voor Torfs “extra winkelbeleving \u00e9n meer traffic” hoort te brengen. Beide partijen positioneren de samenwerking dan ook als strategisch. \u201cEen sterk partnership zodat we samenbouwen aan meer bereik, meer relevantie en meer impact.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Het weekblad Libelle en schoenenretailer Torfs verdiepen hun commerci\u00eble samenwerking met een wederzijdse distributiestrategie: Libelle is momenteel ook te verkrijgen in alle Torfs-winkels.<\/p>\n","protected":false},"author":5,"featured_media":141846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[1112],"people":[],"extra":[43],"company":[456],"topic":[488],"region":[90],"class_list":["post-146893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-samenwerking","extra-plus","company-torfs","topic-marketing","region-belgie"],"acf":[],"yoast_head":"\nLibelle en Torfs zoeken groei bij elkaar: schoenenwinkel verkoopt tijdschriften - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het weekblad Libelle en 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