{"id":146992,"date":"2026-04-30T09:52:54","date_gmt":"2026-04-30T07:52:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=146992"},"modified":"2026-04-30T09:52:55","modified_gmt":"2026-04-30T07:52:55","slug":"retailtak-stuwt-sterke-groei-amazon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/retailtak-stuwt-sterke-groei-amazon\/","title":{"rendered":"Retailtak stuwt sterke groei Amazon"},"content":{"rendered":"\n

Niet alleen de clouddiensten hebben bijgedragen tot sterke kwartaalresultaten bij Amazon<\/strong>, ook de retaildivisie zette puike prestaties neer. Het platform zet nog meer in op ultrasnelle leveringen en op gezondheidszorg.<\/p>\n\n\n\n

Snelheid als competitief voordeel<\/h2>\n\n\n\n

De omzet van Amazon groeide in het afgelopen kwartaal met 17% naar 181,5 miljard dollar (155 miljard euro). De grote aandacht voor het gewicht van de Amazon Web Services clouddiensten in de cijfers, met een hoger dan verwachte groei van 28% naar 37,6 miljard dollar (32 miljard euro), zou haast doen vergeten dat Amazon ook een retailer is, en bepaald geen kleine.<\/p>\n\n\n\n

De divisie e-commerce groeide met 12% naar 64,3 miljard dollar (55 miljard euro), de fysieke winkels groeiden met 5% naar 5,8 miljard dollar (bijna 5 miljard euro). Snelheid blijft een competitief voordeel voor de gigant, die in 2026 al meer dan \u00e9\u00e9n miljard artikelen op dezelfde dag of de volgende dag bezorgde. De opties voor levering binnen \u00e9\u00e9n uur en drie uur worden verder uitgebreid naar meer dan 90.000 producten in de VS. Ook de ultrasnelle “Amazon Now” bezorgdienstdienst, die al in steden in negen landen levering binnen de 30 minuten belooft, krijgt een verdere uitrol.<\/p>\n\n\n\n

Groeiend assortiment<\/h2>\n\n\n\n

Naast snelheid speelt de uitbreiding van het assortiment een sleutelrol in het verhogen van de aankoopfrequentie. Afgelopen kwartaal voegde Amazon opnieuw meer dan 600 merken toe in categorie\u00ebn als boodschappen, schoonheidsproducten, huishoudelijke artikelen en kleding.<\/p>\n\n\n\n

Bovendien valt de focus op gezondheid op. Amazon Pharmacy gaat bezorgen op dezelfde dag tegen het einde van het jaar uitbreiden naar bijna 4.500 Amerikaanse steden en dorpen, met een uitgebreider assortiment GLP-1 medicatie. De door AI aangestuurde persoonlijke gezondheidsassistent Health AI in de Amerikaanse app en op de website ziet het aantal virtuele zorgbezoeken op jaarbasis bijna verdrievoudigen.<\/p>\n\n\n\n

Ook in het tweede kwartaal verwacht Amazon forse groei voor zijn retailtak, mede ondersteund door het jaarlijkse Prime Day evenement, dat gepland staat voor juni.<\/p>\n","protected":false},"excerpt":{"rendered":"

Niet alleen de clouddiensten hebben bijgedragen tot sterke kwartaalresultaten bij Amazon, ook de retaildivisie zette puike prestaties neer. 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