{"id":147012,"date":"2026-04-30T10:43:13","date_gmt":"2026-04-30T08:43:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147012"},"modified":"2026-04-30T10:44:13","modified_gmt":"2026-04-30T08:44:13","slug":"becel-groep-flora-in-de-etalage-voor-10-miljard","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/becel-groep-flora-in-de-etalage-voor-10-miljard\/","title":{"rendered":"Becel-groep Flora in de etalage voor 10 miljard?"},"content":{"rendered":"\n<p>Private-equitygigant <strong>KKR <\/strong>verkent de verkoop van <strong>Flora Food Group<\/strong>, de voormalige margarinedivisie van <strong>Unilever<\/strong>. De Nederlandse groep, die merken als Becel, Blue Band en Bertolli omvat, kan tot 10 miljard dollar waard zijn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Het vet is eraf<\/h2>\n\n\n\n<p>In 2018 kocht KKR Flora (toen nog bekend als Upfield) <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/unilever-start-jaar-sterk-ondanks-verzwakt-europa\/\">voor 6,8 miljard euro van Unilever<\/a>, als onderdeel van een strategische herstructurering na de dreiging van een ongevraagd overnamebod van Kraft Heinz. In 2024 werd de naam gewijzigd naar Flora Food Group, met de ambitie om &#8220;de grootste producent van plantaardig voedsel ter wereld&#8221; te worden.<\/p>\n\n\n\n<p>De plantaardige strategie van Flora liep echter spaak door een omslag in het consumentengedrag. Waar consumenten ooit massaal kozen voor plantaardige alternatieven, keren ze nu terug naar traditionele zuivel en eiwitrijkere opties. De verkoop van plantaardige boter en smeerproducten daalde in 2025 met 4% en 10% respectievelijk, aldus gegevens van The Good Food Institute.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Naar andere investeerders<\/h2>\n\n\n\n<p>Volgens de Financial Times werkt KKR nu <a href=\"https:\/\/www.ft.com\/content\/c4178a99-79db-4b8c-9da7-cbc63ccd75e6\">samen met investeringsbankiers aan een mogelijke verkoop<\/a> van de Nederlandse voedingsmiddelengigant. KKR zou met de verkoop kapitaal vrij kunnen maken voor andere investeringen. Andere private-equitymaatschappijen, waaronder Apollo en CVC, worden genoemd als mogelijke ge\u00efnteresseerden.<\/p>\n\n\n\n<p>Als het tot een verkoop komt, zou het de grootste private-equitydeal in de Europese voedingssector zijn sinds jaren. Flora, met een jaaromzet van 3 miljard euro in 2025 en 1% jaarlijkse groei sinds 2019, blijft een van de grootste spelers in de sector. Wel kampt het bedrijf met een hoge schuldenlast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Private-equitygigant KKR verkent de verkoop van Flora Food Group, de voormalige margarinedivisie van Unilever. De Nederlandse groep, die merken als Becel, Blue Band en Bertolli omvat, kan tot 10 miljard dollar waard zijn.<\/p>\n","protected":false},"author":5,"featured_media":18164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[2026],"topic":[281],"region":[113],"class_list":["post-147012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-flora-food-group","topic-overname","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Becel-groep Flora in de etalage voor 10 miljard? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Private-equitygigant KKR verkent de 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