{"id":14705,"date":"2016-09-05T08:18:10","date_gmt":"2016-09-05T08:18:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/elektro\/google-pulls-plug-project-ara\/"},"modified":"2016-09-05T08:18:10","modified_gmt":"2016-09-05T08:18:10","slug":"google-pulls-plug-project-ara","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/google-pulls-plug-project-ara\/","title":{"rendered":"Google zet Project Ara stop"},"content":{"rendered":"<p><strong>Google<\/strong> heeft de ontwikkeling van <strong>Project Ara<\/strong> stopgezet. Het smartphoneconcept, dat de consument met verschillende onderdelen zelf naar eigen wens kon uitbouwen, was een uitloper van het Nederlandse initiatief Phonebloks.<\/p>\n<p><!--break--><\/p>\n<h2>Legoblokjes<\/h2>\n<p>Het oorspronkelijke idee van Google was om er met Project Ara voor te zorgen dat<a href=\"http:\/\/www.tijd.be\/ondernemen\/technologie\/Google_stopt_legotelefoon_in_de_koelkast.9804728-7764.art?ckc=1&amp;ts=1473062806\" target=\"_blank\" rel=\"noopener\"> mensen minder snel van smartphone moesten wisselen<\/a>. Door een ingenieus systeem met een soort legoblokjes, was het immers mogelijk om de smartphone volledig naar wens aan te passen. Zo kon de camera vervangen worden, maar ook het geheugen en zelfs de processor.<\/p>\n<p>\u00a0<\/p>\n<p>Project Ara werd bij de start op veel interesse onthaald, maar kreeg verschillende problemen te verwerken. Zo vond Google niet de juiste manier om het toestel in de markt te zetten. De productiekost van de verschillende onderdelen lag immers hoger dan dat van een gemiddelde smartphone, maar de consument leek niet echt bereid om ook echt meer te betalen voor zijn modulaire smartphone.<\/p>\n<p>\u00a0<\/p>\n<h2>Licenties<\/h2>\n<p>Google besloot daarna om de mogelijkheden terug te schroeven, om zo de kosten te drukken. Er kwamen minder modules en alles startte vanuit een basisversie, die nog een beetje kon aangepast worden. Deze nieuwe vorm werd echter minder enthousiast onthaald.<\/p>\n<p>\u00a0<\/p>\n<p>Alphabet heeft daarom nu besloten om de eigen ontwikkeling van Project Ara stop te zetten. Het wil wel nog licenties uitgeven aan ge\u00efnteresseerde partijen die verder willen gaan met het idee. Ook enkele andere bedrijven zijn nog aan de slag met een modulaire smartphone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google heeft de ontwikkeling van Project Ara stopgezet. Het smartphoneconcept, dat de consument met verschillende onderdelen zelf naar eigen wens kon uitbouwen, was een uitloper van het Nederlandse initiatief Phonebloks. Legoblokjes Het oorspronkelijke idee van Google was om er met Project Ara voor te zorgen dat mensen minder snel van smartphone moesten wisselen. Door een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google zet Project Ara stop - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het moederbedrijf van Google, Alphabet, heeft besloten om de ontwikkeling van de modulaire smartphone Project Ara volledig stop te zetten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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