{"id":147212,"date":"2026-05-05T11:23:39","date_gmt":"2026-05-05T09:23:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147212"},"modified":"2026-05-05T11:23:41","modified_gmt":"2026-05-05T09:23:41","slug":"amazon-doet-nieuwe-poging-om-de-britse-boodschappenmarkt-te-kraken","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/amazon-doet-nieuwe-poging-om-de-britse-boodschappenmarkt-te-kraken\/","title":{"rendered":"Amazon doet nieuwe poging om de Britse boodschappenmarkt te kraken"},"content":{"rendered":"\n

In het Verenigd Koninkrijk stuurt Amazon<\/strong> aan op een nauwere samenwerking met leveranciers van voeding en dranken om zijn online supermarktactiviteiten verder uit te breiden. Vers speelt daarbij een sleutelrol.<\/p>\n\n\n\n

Beperkt marktaandeel<\/h2>\n\n\n\n

Amazon heeft de afgelopen weken gesprekken gevoerd met verschillende leveranciers van voedingsmiddelen en dranken. De Amerikaanse retailgigant wil nauwer met hen samenwerken  om zijn online supermarktactiviteiten in het Verenigd Koninkrijk verder uit te breiden<\/a>, schreef The Times afgelopen zaterdag. Het bedrijf sloot vorig jaar alle fysieke Amazon Fresh en Amazon Go supermarkten<\/a> in het VK om zich te focussen op de keten Whole Foods Market<\/strong> en op e-commerce.<\/p>\n\n\n\n

Tot nu toe heeft Amazon maar een klein marktaandeel in de online verkoop van voeding in het VK, ondanks grote logistieke investeringen die het mogelijk maken om zowel houdbare als verse producten op de dag van de bestelling al te bezorgen, een dienst die echter nog niet in het hele land beschikbaar is.<\/p>\n\n\n\n

Potentieel voor vers<\/h2>\n\n\n\n

De beschikbaarheid van een goed versaanbod zal een sleutelrol spelen in de food-ambities van Amazon. Een manager van een bekend voedingsmerk, die een bijeenkomst bijwoonde in het distributiecentrum van Amazon in Dunstable, getuigde tegenover de krant: \u201cDe verse producten vormen echt de barri\u00e8re voor hun penetratie in de boodschappenmand. Ze zien daar een enorm potentieel \u2013 en ze hebben volkomen gelijk.\u201d<\/p>\n\n\n\n

Mogelijk wil Amazon zich ook wapenen tegen de potenti\u00eble dreiging van een nieuwe concurrent: Joybuy<\/strong>, de webwinkel van de Chinese internetreus JD.com<\/strong> die grote Europese ambities koestert, heeft van voeding immers \u00e9\u00e9n van zijn sleutelcategorie\u00ebn gemaakt.<\/p>\n","protected":false},"excerpt":{"rendered":"

In het Verenigd Koninkrijk stuurt Amazon aan op een nauwere samenwerking met leveranciers van voeding en dranken om zijn online supermarktactiviteiten verder uit te breiden. 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