{"id":147301,"date":"2026-05-06T09:20:22","date_gmt":"2026-05-06T07:20:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147301"},"modified":"2026-05-06T09:20:23","modified_gmt":"2026-05-06T07:20:23","slug":"zalando-profiteert-van-ai-en-integratie-about-you","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-profiteert-van-ai-en-integratie-about-you\/","title":{"rendered":"Zalando profiteert van AI en integratie About You"},"content":{"rendered":"\n<p><strong>Zalando <\/strong>zag zowel de omzet als de winst in het eerste kwartaal fors stijgen, geholpen door de integratie van voormalige concurrent <strong>About You <\/strong>en een bredere inzet van kunstmatige intelligentie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Unieke data en infrastructuur&#8221;<\/h2>\n\n\n\n<p>Het bruto handelsvolume (GMV) steeg op gerapporteerde basis met 21,7% naar 4,3 miljard euro. De omzet nam zelfs met 23,8% toe tot 3 miljard euro. De aangepaste operationele winst (EBIT) kwam uit op 65 miljoen euro, een stijging van 38,7% ten opzichte van een jaar eerder.<\/p>\n\n\n\n<p>Topman Robert Gentz schrijft de groei toe aan de combinatie van schaal, data en AI. \u201cOnze unieke data en infrastructuur die we in 17 jaar hebben opgebouwd, waaronder de meest uitgebreide modespecifieke dataset in Europa en het toonaangevende logistieke netwerk van het continent voor mode en lifestyle, geven een enorm voordeel, zeker wanneer we die versterken met AI.\u201d<\/p>\n\n\n\n<p>Ook About You leverde in het kwartaal 10 miljoen euro aan synergievoordelen op, exclusief integratiekosten. Zalando verwacht over heel 2026 in totaal 40 miljoen euro aan synergie\u00ebn te realiseren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI-integratie versnelt nog<\/h2>\n\n\n\n<p>Zalando versnelt de toepassing van AI in vrijwel alle onderdelen van het bedrijf. De AI-assistent ondersteunt inmiddels ook beautyadvies naast mode-aanbevelingen. Sinds begin dit jaar vroegen bijna 10 miljoen klanten advies aan de digitale assistent. Over heel 2025 waren dat nog 6 miljoen gebruikers.<\/p>\n\n\n\n<p>Ook in logistiek zet het concern zwaar in op automatisering. Samen met robotica-partner Nomagic automatiseert Zalando inmiddels <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-schaalt-gebruik-van-ai-gestuurde-magazijnrobots-in-europa-op\/\">maandelijks ongeveer 2 miljoen orderpicks<\/a>. Daarnaast gebruikt Zalando generatieve AI om <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-op-het-omnichannel-congress-90-van-onze-promotionele-content-is-gemaakt-met-ai\/\">productinformatie sneller online te krijgen<\/a>. De technologie detecteert beeldfouten automatisch en vult ontbrekende gegevens aan, zoals materiaalsamenstellingen. Inmiddels staat 85% van de artikelen binnen drie dagen online, 10 procentpunten meer dan twee jaar geleden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Multi-appstrategie trekt meer klanten<\/h2>\n\n\n\n<p>In de consumententak profiteert Zalando van zijn zogeheten &#8220;team of apps&#8221;-strategie. Het concern combineert het hoofdplatform Zalando met About You en outlet Lounge by Zalando. Vooral About You en Lounge by Zalando realiseerden dubbele groeicijfers. Sport, beauty en kindermode deden het bijzonder goed tijdens de start van het lente- en zomerseizoen.<\/p>\n\n\n\n<p>Zalando ziet daarnaast de partneractiviteiten sneller groeien dan de traditionele retailverkoop. Daarmee verschuift het bedrijfsmodel verder richting een platformmodel. Het aantal actieve klanten steeg naar een record van 62,3 miljoen, bijna 10 miljoen meer dan een jaar eerder. De gemiddelde besteding per klant nam met 2,9% toe tot 305 euro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ook B2B groeit stevig<\/h2>\n\n\n\n<p>De zakelijke divisie, waarin Zalando technologie en logistieke diensten levert aan merken en retailers, boekte eveneens sterke resultaten. De omzet steeg met 23,6% naar 297 miljoen euro. ZEOS, het logistieke platform van Zalando, breidde zijn netwerk verder uit naar Noorwegen en ondersteunt inmiddels 26 markten en 20 verkoopkanalen.<\/p>\n\n\n\n<p>Ondanks de geopolitieke spanningen en een zwakke macro-economische omgeving handhaaft Zalando zijn verwachtingen voor heel 2026. Het bedrijf rekent op een groei van GMV en omzet tussen 12% en 17%. De aangepaste EBIT moet uitkomen tussen 660 miljoen en 740 miljoen euro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalando zag zowel de omzet als de winst in het eerste kwartaal fors stijgen, geholpen door de integratie van voormalige concurrent About You en een bredere inzet van kunstmatige intelligentie.<\/p>\n","protected":false},"author":5,"featured_media":143863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[287],"topic":[88],"region":[177],"class_list":["post-147301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-zalando","topic-bedrijfsresultaten","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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