{"id":147390,"date":"2026-05-07T10:53:14","date_gmt":"2026-05-07T08:53:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147390"},"modified":"2026-05-07T10:53:16","modified_gmt":"2026-05-07T08:53:16","slug":"eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/","title":{"rendered":"Eerste tekenen van merkherstel stuwen Kraft Heinz boven verwachting"},"content":{"rendered":"\n

Kraft Heinz<\/strong> heeft in het eerste kwartaal de verkoopverwachtingen overtroffen. De inspanningen van CEO Steve Cahillane om de merken nieuw leven in te blazen, werpen de eerste vruchten af. Eerder dan te splitsen, wil het bedrijf nu juist extra investeren.<\/p>\n\n\n\n

Consument blijft voorzichtig<\/h2>\n\n\n\n

De netto-omzet klokte in het afgelopen kwartaal af op 6,05 miljard Amerikaanse dollar (5,53 miljard euro), boven de marktverwachting van 5,89 miljard dollar. De brutowinstmarge verbeterde met 230 basispunten tot 36,7%, terwijl de aangepaste brutomarge met 30 basispunten terugviel tot 34,1%.<\/p>\n\n\n\n

Volgens Cahillane beginnen eerdere investeringen effect te hebben, vooral binnen de divisie “Taste Elevation”. Het aandeel van activiteiten dat marktaandeel wint of behoudt steeg van 21% naar 35%. Toch blijft de markt uitdagend. De organische nettoverkopen daalden met 0,4%. Kraft Heinz verhoogde de prijzen gemiddeld met 0,8% om hogere grondstofkosten te compenseren, maar de volumes daalden met 1,2%. Vooral koffie en vleeswaren stonden onder druk.<\/p>\n\n\n\n

Kraft Heinz handhaaft zijn verwachtingen voor het volledige boekjaar. Het concern rekent op een daling van de organische netto-omzet tussen 1,5% en 3,5%. De aangepaste winst per aandeel moet uitkomen tussen 1,98 Amerikaanse dollar (1,81 euro) en 2,10 Amerikaanse dollar (1,90 euro). Cahillane spreekt van een \u201cvolatiele handelsomgeving\u201d, waarin inflatie en een zwakke consumentenstemming de vraag blijven be\u00efnvloeden.<\/p>\n\n\n\n

Splitsing voorlopig van tafel<\/h2>\n\n\n\n

In september 2025 kondigde Kraft Heinz nog plannen aan om zich op te delen in twee ondernemingen: een Noord-Amerikaanse voedingswarendivisie met merken als Kraft en Lunchables, en een internationale sauzendivisie rond Heinz. Die operatie moest naar verwachting zo’n 300 miljoen dollar aan kostenbesparingen opleveren.<\/p>\n\n\n\n

Het management kiest nu echter voor een andere prioriteit<\/a>. Kraft Heinz investeert ongeveer 600 miljoen dollar extra in marketing, verkoop, onderzoek en ontwikkeling om de Amerikaanse activiteiten te versterken en kernmerken opnieuw te laten groeien. De groeiverschillen tussen de regio\u2019s blijven immers groot. De divisie Opkomende Markten realiseerde een omzetgroei van 7,6%, terwijl in Noord-Amerika de omzet daalde met 0,7% tot 4,46 miljard dollar (4,05 miljard euro).<\/p>\n\n\n\n

Volgens bronnen voerden Unilever en Kraft Heinz de voorbije maanden gesprekken over een mogelijke combinatie van hun voedingsactiviteiten<\/a>. Die gesprekken strandden nu Kraft Heinz zijn splitsingsplannen pauzeert. Unilever onderzoekt nu zelfstandig verdere strategische opties.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kraft Heinz heeft in het eerste kwartaal de verkoopverwachtingen overtroffen. De inspanningen van CEO Steve Cahillane om de merken van de FMCG-reus nieuw leven in te blazen, werpen de eerste vruchten af. Eerder dan te splitsen, wil het bedrijf nu juist extra investeren.<\/p>\n","protected":false},"author":5,"featured_media":126758,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[959],"topic":[88],"region":[207],"class_list":["post-147390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-kraft-heinz","topic-bedrijfsresultaten","region-verenigde-staten"],"acf":[],"yoast_head":"\nEerste tekenen van merkherstel stuwen Kraft Heinz boven verwachting - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kraft Heinz heeft in het eerste kwartaal de verwachtingen overtroffen. De inspanningen om de merken nieuw leven in te blazen, werpen de eerste vruchten af.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eerste tekenen van merkherstel stuwen Kraft Heinz boven verwachting - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Kraft Heinz heeft in het eerste kwartaal de verwachtingen overtroffen. De inspanningen om de merken nieuw leven in te blazen, werpen de eerste vruchten af.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T08:53:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T08:53:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/Kraft-Heinz-bonen-beans.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Eerste tekenen van merkherstel stuwen Kraft Heinz boven verwachting\",\"datePublished\":\"2026-05-07T08:53:14+00:00\",\"dateModified\":\"2026-05-07T08:53:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\\\/\"},\"wordCount\":343,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Kraft-Heinz-bonen-beans.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\\\/#respond\"]}],\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\\\/\",\"name\":\"Eerste tekenen van merkherstel stuwen Kraft Heinz boven verwachting - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Kraft-Heinz-bonen-beans.jpg\",\"datePublished\":\"2026-05-07T08:53:14+00:00\",\"dateModified\":\"2026-05-07T08:53:16+00:00\",\"description\":\"Kraft Heinz heeft in het eerste kwartaal de verwachtingen overtroffen. De inspanningen om de merken nieuw leven in te blazen, werpen de eerste vruchten af.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Kraft-Heinz-bonen-beans.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Kraft-Heinz-bonen-beans.jpg\",\"width\":1000,\"height\":750,\"caption\":\"Shutterstock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eerste tekenen van merkherstel stuwen Kraft Heinz boven verwachting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Eerste tekenen van merkherstel stuwen Kraft Heinz boven verwachting - RetailDetail BE","description":"Kraft Heinz heeft in het eerste kwartaal de verwachtingen overtroffen. De inspanningen om de merken nieuw leven in te blazen, werpen de eerste vruchten af.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/","og_locale":"nl_NL","og_type":"article","og_title":"Eerste tekenen van merkherstel stuwen Kraft Heinz boven verwachting - RetailDetail BE","og_description":"Kraft Heinz heeft in het eerste kwartaal de verwachtingen overtroffen. De inspanningen om de merken nieuw leven in te blazen, werpen de eerste vruchten af.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/","og_site_name":"RetailDetail BE","article_published_time":"2026-05-07T08:53:14+00:00","article_modified_time":"2026-05-07T08:53:16+00:00","og_image":[{"width":1000,"height":750,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/Kraft-Heinz-bonen-beans.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Pauline Neerman","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Eerste tekenen van merkherstel stuwen Kraft Heinz boven verwachting","datePublished":"2026-05-07T08:53:14+00:00","dateModified":"2026-05-07T08:53:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/"},"wordCount":343,"commentCount":0,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/Kraft-Heinz-bonen-beans.jpg","articleSection":["Food"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/","name":"Eerste tekenen van merkherstel stuwen Kraft Heinz boven verwachting - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/Kraft-Heinz-bonen-beans.jpg","datePublished":"2026-05-07T08:53:14+00:00","dateModified":"2026-05-07T08:53:16+00:00","description":"Kraft Heinz heeft in het eerste kwartaal de verwachtingen overtroffen. De inspanningen om de merken nieuw leven in te blazen, werpen de eerste vruchten af.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/Kraft-Heinz-bonen-beans.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/Kraft-Heinz-bonen-beans.jpg","width":1000,"height":750,"caption":"Shutterstock"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/eerste-tekenen-van-merkherstel-stuwen-de-omzet-van-kraft-heinz-boven-verwachting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Eerste tekenen van merkherstel stuwen Kraft Heinz boven verwachting"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/09\/Kraft-Heinz-bonen-beans.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/147390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=147390"}],"version-history":[{"count":2,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/147390\/revisions"}],"predecessor-version":[{"id":147425,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/147390\/revisions\/147425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/126758"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=147390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=147390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=147390"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=147390"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=147390"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=147390"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=147390"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=147390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}