{"id":14769,"date":"2016-09-09T08:28:56","date_gmt":"2016-09-09T08:28:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/never-seen-aldi-nord-and-sud-campaign-together\/"},"modified":"2016-09-09T08:28:56","modified_gmt":"2016-09-09T08:28:56","slug":"never-seen-aldi-nord-and-sud-campaign-together","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/","title":{"rendered":"Ongezien: Aldi Nord en S\u00fcd voeren samen campagne"},"content":{"rendered":"<p>Sensatie in de Duitse harddiscountwereld: voor het eerst lanceren <strong>Aldi Nord<\/strong> en <strong>Aldi S\u00fcd<\/strong> een gezamenlijke imagocampagne in hun thuisland. Een volgende stap in de metamorfose van de prijsvechter.\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Radicale stijlbreuk<\/h2>\n<p>\u201cEinfach ist mehr\u201d (letterlijk: \u2018eenvoudig is meer\u2019), zo luidt de baseline van de nieuwe reclamecampagne van Aldi Nord en Aldi S\u00fcd die maandag 12 september van start gaat. Het is een campagne in stijl, gerealiseerd door het bekende agentschap Ogilvy &amp; Mather, die blijkbaar wat mocht kosten, want de boodschap krijgt vorm in een televisiespot, bioscoopreclame, op de radio, op grote affiches\u2026 Er hoort ook een eigen song bij, van de Berlijnse rapper Fargo. \u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Het gaat om een radicale stijlbreuk: tot nu toe communiceerde de discounter haast uitsluitend in print, met aanbiedingen en prijsverlagingen. Aldi kwam in Duitsland nooit eerder met een televisiecampagne naar buiten (al deed het dat al wel in andere landen).<\/p>\n<p>\u00a0<\/p>\n<p>Er zit wel een logica achter de nieuwe strategie: de winkels van Aldi hebben de afgelopen jaren immers een ingrijpende evolutie doorgemaakt. Versproducten, een instore bakkerij en A-merken maakten hun opwachting, winkels werden gerenoveerd en recent kwam Aldi zelfs met <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-publiceert-eerste-duurzaamheidsrapport\" target=\"_blank\" rel=\"noopener\">een duurzaamheidsrapport<\/a> naar buiten. Vroeg of laat moest de communicatie-aanpak de nieuwe identiteit van de retailer weerspiegelen.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Concurrentieverhoudingen<\/h2>\n<p>De keuze voor televisie en radio speelt in op de gewijzigde mediaconsumptie van de consumenten: ze lezen minder kranten, die lang het uitverkoren kanaal waren voor de Aldi-advertenties. Bovendien was aartsrivaal <strong>Lidl <\/strong>al een jaar eerder begonnen met televisiespots.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>E\u00e9n en ander heeft uiteraard ook te maken met de gewijzigde concurrentieverhoudingen op de Duitse markt. De discounters waren er lang het dominante retailmodel, maar hikken nu aan tegen de grenzen van hun groeipotentieel. Ze winnen geen marktaandeel meer van de traditionele supermarkten: het roer moet dus om.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Deze zet is des te meer opmerkelijk omdat recente berichten in de pers gewag maakten van een bijzonder slechte sfeer tussen beide zusterbedrijven, onder meer <a href=\"http:\/\/www.bloomberg.com\/news\/articles\/2016-08-15\/family-that-owns-aldi-nord-fights-over-control-of-the-company\" target=\"_blank\" rel=\"noopener\">als gevolg van familieruzies<\/a>. Daar is alvast niets van te merken op <a href=\"https:\/\/www.einfach-ist-mehr.de\/\" target=\"_blank\" rel=\"noopener\">de gezamenlijke website<\/a> die ze naar aanleiding van deze campagne hebben geopend&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sensatie in de Duitse harddiscountwereld: voor het eerst lanceren Aldi Nord en Aldi S\u00fcd een gezamenlijke imagocampagne in hun thuisland. Een volgende stap in de metamorfose van de prijsvechter.\u00a0 Radicale stijlbreuk \u201cEinfach ist mehr\u201d (letterlijk: \u2018eenvoudig is meer\u2019), zo luidt de baseline van de nieuwe reclamecampagne van Aldi Nord en Aldi S\u00fcd die maandag 12 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ongezien: Aldi Nord en S\u00fcd voeren samen campagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Sensatie in de Duitse harddiscountwereld: voor het eerst lanceren Aldi Nord en Aldi S&uuml;d een gezamenlijke imagocampagne in hun thuisland. Een volgende stap in de metamorfose van de prijsvechter.&nbsp;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ongezien: Aldi Nord en S\u00fcd voeren samen campagne - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Sensatie in de Duitse harddiscountwereld: voor het eerst lanceren Aldi Nord en Aldi S&uuml;d een gezamenlijke imagocampagne in hun thuisland. Een volgende stap in de metamorfose van de prijsvechter.&nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-09T08:28:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/never-seen-aldi-nord-and-sud-campaign-together\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/never-seen-aldi-nord-and-sud-campaign-together\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Ongezien: Aldi Nord en S\u00fcd voeren samen campagne\",\"datePublished\":\"2016-09-09T08:28:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/never-seen-aldi-nord-and-sud-campaign-together\\\/\"},\"wordCount\":350,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/never-seen-aldi-nord-and-sud-campaign-together\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"Food\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/never-seen-aldi-nord-and-sud-campaign-together\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/never-seen-aldi-nord-and-sud-campaign-together\\\/\",\"name\":\"Ongezien: Aldi Nord en S\u00fcd voeren samen campagne - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/never-seen-aldi-nord-and-sud-campaign-together\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/never-seen-aldi-nord-and-sud-campaign-together\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"datePublished\":\"2016-09-09T08:28:56+00:00\",\"description\":\"Sensatie in de Duitse harddiscountwereld: voor het eerst lanceren Aldi Nord en Aldi S&uuml;d een gezamenlijke imagocampagne in hun thuisland. Een volgende stap in de metamorfose van de prijsvechter.&nbsp;\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/never-seen-aldi-nord-and-sud-campaign-together\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/never-seen-aldi-nord-and-sud-campaign-together\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/never-seen-aldi-nord-and-sud-campaign-together\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"width\":281,\"height\":147},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/never-seen-aldi-nord-and-sud-campaign-together\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ongezien: Aldi Nord en S\u00fcd voeren samen campagne\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ongezien: Aldi Nord en S\u00fcd voeren samen campagne - RetailDetail BE","description":"Sensatie in de Duitse harddiscountwereld: voor het eerst lanceren Aldi Nord en Aldi S&uuml;d een gezamenlijke imagocampagne in hun thuisland. Een volgende stap in de metamorfose van de prijsvechter.&nbsp;","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/","og_locale":"nl_NL","og_type":"article","og_title":"Ongezien: Aldi Nord en S\u00fcd voeren samen campagne - RetailDetail BE","og_description":"Sensatie in de Duitse harddiscountwereld: voor het eerst lanceren Aldi Nord en Aldi S&uuml;d een gezamenlijke imagocampagne in hun thuisland. Een volgende stap in de metamorfose van de prijsvechter.&nbsp;","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/","og_site_name":"RetailDetail BE","article_published_time":"2016-09-09T08:28:56+00:00","og_image":[{"width":281,"height":147,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1","type":"image\/png"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"dev@grandiz.com","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"Ongezien: Aldi Nord en S\u00fcd voeren samen campagne","datePublished":"2016-09-09T08:28:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/"},"wordCount":350,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","articleSection":["Food"],"inLanguage":"nl-NL","copyrightYear":"2016","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/","name":"Ongezien: Aldi Nord en S\u00fcd voeren samen campagne - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","datePublished":"2016-09-09T08:28:56+00:00","description":"Sensatie in de Duitse harddiscountwereld: voor het eerst lanceren Aldi Nord en Aldi S&uuml;d een gezamenlijke imagocampagne in hun thuisland. Een volgende stap in de metamorfose van de prijsvechter.&nbsp;","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","width":281,"height":147},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/never-seen-aldi-nord-and-sud-campaign-together\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Ongezien: Aldi Nord en S\u00fcd voeren samen campagne"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/nl\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/14769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=14769"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/14769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/84"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=14769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=14769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=14769"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=14769"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=14769"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=14769"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=14769"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=14769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}