{"id":147954,"date":"2026-05-13T13:07:14","date_gmt":"2026-05-13T11:07:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147954"},"modified":"2026-05-13T13:07:16","modified_gmt":"2026-05-13T11:07:16","slug":"zalando-stelt-tiktok-veteraan-aan-om-merken-te-laten-betalen-voor-marketing","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-stelt-tiktok-veteraan-aan-om-merken-te-laten-betalen-voor-marketing\/","title":{"rendered":"Zalando stelt TikTok-veteraan aan om merken te laten betalen voor marketing"},"content":{"rendered":"\n<p><strong>Zalando <\/strong>trekt Ray Cao aan als Senior Vice President voor Zalando Partner Marketing Services (ZMS) om de retailmediapoot te versnellen. Eerder hielp hij onder andere TikTok geld te verdienen aan content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ook social en AI-commerce<\/h2>\n\n\n\n<p>Op 15 juli start Cao bij Zalando met de opdracht om ZMS, de retailmedia-eenheid van Zalando, op te schalen en de advertentie-oplossingen te versterken. Joanna Rogers richt zich voortaan volledig op haar rol als SVP Propositions, met alle consumentenaanbiedingen en het partnerplatform onder haar hoede.<\/p>\n\n\n\n<p>Cao geldt als doorwinterde &#8220;adtech&#8221;-manager met ervaring bij invloedrijke platforms. Als medeoprichter en leider van het wereldwijde monetisatieteam van TikTok hielp hij er de advertentie-activiteiten uit te bouwen. Zijn expertise in het schalen van social commerce sluit aan op de ambitie van Zalando om ook in te zetten op social- en agentic commerce-kanalen. <\/p>\n\n\n\n<p>&#8220;Gezien Zalando&#8217;s ongelooflijk rijke en unieke dataset in het tijdperk van AI hebben we een onge\u00ebvenaarde kans om merken op schaal te verbinden met zeer betrokken consumenten,&#8221; zegt Ray Cao zelf. Eerder bekleedde hij sleutelposities in de beginjaren van Google Shopping en in fintech bij Intuit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalando trekt Ray Cao aan als Senior Vice President voor Zalando Partner Marketing Services (ZMS) om de retailmediapoot te versnellen. 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