{"id":147961,"date":"2026-05-13T14:12:16","date_gmt":"2026-05-13T12:12:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=147961"},"modified":"2026-05-13T14:12:19","modified_gmt":"2026-05-13T12:12:19","slug":"joannusmolen-en-idorganics-komen-in-handen-van-de-smaakspecialist","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/joannusmolen-en-idorganics-komen-in-handen-van-de-smaakspecialist\/","title":{"rendered":"Bioconsolidatie: BioToday-eigenaar neemt Joannusmolen en IDorganics over"},"content":{"rendered":"\n<p><strong>De Smaakspecialist<\/strong>, met merken als <strong>Smaakt <\/strong>en <strong>BioToday<\/strong>, verstevigt zijn positie in natuurvoeding met de overname van <strong>Joannusmolen<\/strong>, tot nu toe onderdeel van <strong>Merenda Foods<\/strong>. Eerder nam De Smaakspecialist ook al <strong>IDorganics <\/strong>over, die instaat voor de productie en distributie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Drie zelfstandige merken<\/h2>\n\n\n\n<p>De Smaakspecialist neemt het merk Joannusmolen over, inclusief de productieactiviteiten die bij IDorganics plaatsvinden. Het assortiment groeit zo met biologische en glutenvrije meelsoorten, pappen en bakproducten. Na de verkoop concentreert Merenda Foods zich voortaan volledig op het ontwikkelen en produceren van biologische tussendoortjes voor baby\u2019s en kinderen.<\/p>\n\n\n\n<p>Het bijna 45 jaar oude Joannusmolen is in Nederland een gevestigde naam in biologisch, dus blijven de drie merken zelfstandig actief, met behoud van hun eigen identiteit en expertise. De Smaakspecialist draagt de volledige merkverantwoordelijkheid, terwijl IDorganics de distributie op zich neemt.<\/p>\n\n\n\n<p>\u201cMet de overname van IDorganics en Joannusmolen zetten we een mooie stap in de realisatie van onze langetermijnstrategie\u201d, zegt Pieter Dirven, oprichter van De Smaakspecialist. \u201cDoor onze krachten te bundelen versterken we onze positie binnen het natuurvoedingskanaal, zowel in Nederland als daarbuiten. Daarmee bouwen we verder aan onze ambitie om uit te groeien tot een sterke Europese speler in biologische voeding.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Smaakspecialist, met merken als Smaakt en BioToday, verstevigt zijn positie in natuurvoeding met de overname van Joannusmolen, tot nu toe onderdeel van Merenda Foods. Kort voordien nam De Smaakspecialist ook al IDorganics over, die instaat voor de productie en distributie.<\/p>\n","protected":false},"author":5,"featured_media":147979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[450],"people":[],"extra":[43],"company":[2034],"topic":[281],"region":[113],"class_list":["post-147961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-biologisch","extra-plus","company-de-smaakspecialist","topic-overname","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bioconsolidatie: BioToday-eigenaar neemt Joannusmolen en IDorganics over - RetailDetail BE<\/title>\n<meta name=\"description\" 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