{"id":14799,"date":"2016-09-14T08:17:18","date_gmt":"2016-09-14T08:17:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/ikea-belgium-launches-web-shop-and-smaller-stores\/"},"modified":"2016-09-14T08:17:18","modified_gmt":"2016-09-14T08:17:18","slug":"ikea-belgium-launches-web-shop-and-smaller-stores","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-belgium-launches-web-shop-and-smaller-stores\/","title":{"rendered":"Ikea lanceert webshop en kleinere winkels in Belgi\u00eb"},"content":{"rendered":"<p>De Zweedse meubelketen <strong>Ikea<\/strong> lanceert volgend jaar ook in Belgi\u00eb een webshop en een kleiner winkelconcept. Die winkels worden dan vooral ingezet als afhaalpunten voor de webshop.<\/p>\n<p><!--break--><\/p>\n<h2>Aanpassen aan de klant<\/h2>\n<p>Ikea is momenteel nog maar op 14 van zijn 28\u00a0 markten online te vinden en het neemt ook zijn tijd om de webshop in andere landen te lanceren. \u201cIn Belgi\u00eb was die urgentie sowieso al minder groot\u201d, zegt woordvoerster Annelies Nauwelaerts aan De Standaard. \u201cDoor de verstedelijking is <a href=\"http:\/\/www.standaard.be\/cnt\/dmf20160913_02467463\" target=\"_blank\" rel=\"noopener\">de dekkingsgraad van winkels hier vrij hoog<\/a>. En Belgi\u00eb is ook geen voorloper op vlak van e-commerce.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Naast een webshop heeft Ikea in elf landen ook al kleinere winkelconcepten gelanceerd. Daarbij wordt meestal slechts een deel van het assortiment getoond en dient de locatie vooral als afhaalpunt voor de webshop. Ook in Belgi\u00eb zou zo\u2019n winkel komen, al wil Ikea nog niet bevestigen waar en wanneer die dan zal verschijnen.<\/p>\n<p>\u00a0<\/p>\n<p>Ikea heeft de online verkoop lang uitgesteld, maar ziet nu dat het niet anders kan dan de trend volgen. \u201cDe maatschappij evolueert, we moeten ons aanpassen aan de verlangens van de klanten.\u201d Bovendien wil Ikea tegen 2020 een omzet van 50 miljard euro halen en die groei moet ondersteund worden door de online verkoop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Zweedse meubelketen Ikea lanceert volgend jaar ook in Belgi\u00eb een webshop en een kleiner winkelconcept. Die winkels worden dan vooral ingezet als afhaalpunten voor de webshop. Aanpassen aan de klant Ikea is momenteel nog maar op 14 van zijn 28\u00a0 markten online te vinden en het neemt ook zijn tijd om de webshop in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea lanceert webshop en kleinere winkels in Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea start volgend jaar ook in Belgi\u00eb met de online verkoop. 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