{"id":148106,"date":"2026-05-18T13:09:14","date_gmt":"2026-05-18T11:09:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148106"},"modified":"2026-05-18T13:09:20","modified_gmt":"2026-05-18T11:09:20","slug":"in-beeld-eerste-wondr-lab-in-iconische-leuvense-apotheek","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/in-beeld-eerste-wondr-lab-in-iconische-leuvense-apotheek\/","title":{"rendered":"[In Beeld] Eerste Wondr Lab in iconische Leuvense apotheek"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(683 \/ 1024)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image 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src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-10-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-10-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-10-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-10-768x1151.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-10-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-10-1366x2048.jpg 1366w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-10-scaled.jpg 1708w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-148110\" data-id=\"148110\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-2-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-2-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-2-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-2-768x1151.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-2-1025x1536.jpg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-2-1366x2048.jpg 1366w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/Wondr_storeLeuven_LaisVanGestel_Press-2-scaled.jpg 1708w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-148111\" data-id=\"148111\" data-aspect-ratio=\"576 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/WONDR-Lab-Opening-9-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/WONDR-Lab-Opening-9-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/WONDR-Lab-Opening-9-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/WONDR-Lab-Opening-9-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/WONDR-Lab-Opening-9-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/WONDR-Lab-Opening-9-1152x2048.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/05\/WONDR-Lab-Opening-9.jpg 1290w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Het Belgische duurzame verzorgingsmerk <strong>Wondr<\/strong>, onderdeel van <strong>Planet B<\/strong>, opende zaterdag zijn derde \u2013 en meteen ook zijn meest ambitieuze \u2013 vaste winkel in Leuven. Het iconische gebouw uit de 16de eeuw huisvestte meer dan 150 jaar lang een apotheek, maar is nu de eerste &#8220;Wondr Lab&#8221;. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Een pand met een verhaal<\/h2>\n\n\n\n<p>Het pand aan de Mechelsestraat, waar ooit zeven straten samenkwamen, groeide vanaf het einde van de 19de eeuw uit tot een van de bekendste apotheken van de stad. Na de sluiting van De Zeven Hoeken begin dit jaar, schrijft Wondr nu een nieuw hoofdstuk in de geschiedenis van het gebouw.<\/p>\n\n\n\n<p>&#8220;Wondr is van dag \u00e9\u00e9n gebouwd op apothekersexpertise en wetenschappelijke onderbouwing. <em>Pharmacy-first<\/em> zit in het DNA van het merk,&#8221; zegt CEO Tibbe Verschaffel. Het was dus &#8220;de meest logische stap denkbaar&#8221;, maar wel nogal impulsief beslist, geeft CEO Tibbe Verschaffel toe aan RetailDetail.<\/p>\n\n\n\n<p>&#8220;We hadden <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/wondr-opent-derde-flagshipstore-in-leuven-dit-was-niet-de-bedoeling\/\">helemaal geen plannen om nog een winkel te openen&#8221;, want winkels zijn duur<\/a>, maar toen hij het pand zag was hij verkocht. &#8220;Ik heb binnen de twee dagen beslist.&#8221; Eerder had Wondr al twee succesvolle pop-ups in Leuven.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Een winkel als eerlijk gesprek<\/h2>\n\n\n\n<p>Het Wondr Lab belooft meer te zijn dan een traditionele winkel. &#8220;Dit is de plek waar we ons verhaal volledig kunnen vertellen&#8221;, aldus het merk. &#8220;Waar we kunnen laten zien wat er in onze formules zit, waarom het werkt, en wat dat concreet betekent voor jouw huid of haar. Niet als verkooppraatje, maar als eerlijk gesprek.&#8221;<\/p>\n\n\n\n<p>Wondr positioneert zich als &#8220;een <em>science-first<\/em> selfcaremerk&#8221; dat duurzaamheid en beauty trends combineert. De producten zijn vrij van wegwerp- en microplastics, hormoonverstorende ingredi\u00ebnten en bevatten enkel natuurlijke en duurzame componenten. Het merk, opgericht in 2021, is B Corp-gecertificeerd en verkrijgbaar in Belgi\u00eb en Nederland.<\/p>\n\n\n\n<p>Hoe de winkels, sociale media en virale marketingstunts allemaal vervlechten tot het succes van Planet B, hoor je op de <strong>Retail Marketing Day op 24 september<\/strong>. \u201cMet een social-first strategie en een volwaardige omnichannelaanpak tonen we\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/retail-marketing-day-2026\/\">dat je geen megabudgetten nodig hebt om een sterk merk te bouwen\u201d, vertelt Chief Digital Officer Ruben Renaer er aan de voet van het Atomium in Brussel.<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/retail-marketing-day-2026\/\">Claim NU je early-bird ticket voor de Retail Marketing Day 2026<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Het Belgische duurzame verzorgingsmerk Wondr, onderdeel van Planet B, opende zaterdag zijn derde \u2013 en meteen ook zijn meest ambitieuze \u2013 vaste winkel in Leuven. Het iconische gebouw uit de 16de eeuw huisvestte meer dan 150 jaar lang een apotheek, maar is nu de eerste &#8220;Wondr Lab&#8221;.<\/p>\n","protected":false},"author":5,"featured_media":148119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[1439,1568],"topic":[721,264,221],"region":[569],"class_list":["post-148106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-planet-b","company-wondr-care","topic-in-beeld","topic-winkelconcept","topic-winkelopeningen","region-vlaams-brabant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Eerste Wondr Lab in 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