{"id":148302,"date":"2026-05-19T16:41:36","date_gmt":"2026-05-19T14:41:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148302"},"modified":"2026-05-19T16:41:39","modified_gmt":"2026-05-19T14:41:39","slug":"waarom-we-fashion-nieuw-leiderschap-zoekt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/waarom-we-fashion-nieuw-leiderschap-zoekt\/","title":{"rendered":"Waarom WE Fashion nieuw leiderschap zoekt"},"content":{"rendered":"\n

WE Fashion<\/strong> zoekt sinds maart een nieuwe CEO, nu topman Joris Aperghis opstapt na meer dan elf jaar bij het Nederlandse familiebedrijf. De modeketen wil de gelegenheid aangrijpen om een nieuwe, digitalere weg uit te slaan.<\/p>\n\n\n\n

Decennium van afslanken<\/h2>\n\n\n\n

De zoektocht naar een nieuwe CEO<\/a> is \u201cin volle gang\u201d, zegt marketingdirecteur Alexandra Legro aan RTL Z. Legro is er zelf pas nieuw, sinds 1 april, maar ziet al wel de nood aan een ander type leiderschap: \u201cKoopgedrag verschuift, AI cre\u00ebert nieuwe mogelijkheden en dat vraagt om leiderschap dat daarin thuis is.\u201d<\/p>\n\n\n\n

Toen Aperghis in 2015 CEO werd, kampte de retailer al met teruglopende winkelprestaties en de snelle verschuiving naar onlineshoppen. In de afgelopen tien jaar kromp het winkelbestand van ongeveer 250 eigen winkels naar 129 vestigingen. In Frankrijk en Duitsland zette de keten de activiteiten stop. Ook het personeelsbestand halveerde<\/a>, weet RTL Z: van zo’n 3.000 werknemers naar ruim 1.200 medewerkers vandaag.<\/p>\n\n\n\n

Tweede digitale uitdaging<\/h2>\n\n\n\n

Volgens WE Fashion ging het om een bewuste keuze. Het bedrijf investeerde in grotere winkels en versnelde de online-expansie. Inmiddels komt meer dan de helft van de omzet uit digitale verkoopkanalen. De retailer verkoopt naast de eigen webshop ook via platformen als Zalando, Bol en Wehkamp.<\/p>\n\n\n\n

Financieel bleef WE International relatief stabiel. In 2024 realiseerde het bedrijf een omzet van ruim 277 miljoen euro, tegenover 275 miljoen euro een jaar eerder. De nettowinst bedroeg bijna 19 miljoen euro. Volgens de gepubliceerde cijfers beschikt de onderneming bovendien over \u201cgezonde financi\u00eble buffers\u201d. <\/p>\n\n\n\n

Gelukkig, want nu is de volgende online-uitdaging er al: de Chinese prijsvechters, die de marges in de modehandel verder onder druk zetten. De nieuwe CEO krijgt daardoor niet alleen de opdracht om de digitale groei te versnellen, maar ook om het merk relevant te houden.<\/p>\n","protected":false},"excerpt":{"rendered":"

WE Fashion zoekt sinds maart een nieuwe CEO, nu topman Joris Aperghis opstapt na meer dan elf jaar bij het Nederlandse familiebedrijf. De modeketen wil de gelegenheid aangrijpen om een nieuwe, digitalere weg uit te slaan.<\/p>\n","protected":false},"author":5,"featured_media":143656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[1304],"topic":[630,478],"region":[113],"class_list":["post-148302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-we-fashion","topic-digitalisering","topic-managementwissel","region-nederland"],"acf":[],"yoast_head":"\nWaarom WE Fashion nieuw leiderschap zoekt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"WE Fashion zoekt sinds maart een nieuwe CEO. 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