{"id":148318,"date":"2026-05-19T17:23:55","date_gmt":"2026-05-19T15:23:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148318"},"modified":"2026-05-19T17:23:56","modified_gmt":"2026-05-19T15:23:56","slug":"rituals-ayurveda-is-toch-van-iedereen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/rituals-ayurveda-is-toch-van-iedereen\/","title":{"rendered":"Rituals: &#8216;ayurveda&#8217; is toch van iedereen"},"content":{"rendered":"\n<p><strong>Rituals<\/strong> heeft zijn bezwaar tegen de bedrijfsnaam <strong>House of Ayurveda<\/strong> van twee ayurveda-therapeuten ingetrokken. Het cosmeticabedrijf stelde dat de naam te veel leek op hun eigen merken, maar kreeg zelf de wind van voren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bescherming van de merkrechten<\/h2>\n\n\n\n<p>Volgens Rituals was het bezwaar ingegeven door zorgen over mogelijke merkverwarring met eigen merken zoals House of Rituals en The Ritual of Ayurveda. \u201cWij hechten veel waarde aan de bescherming van onze merkrechten en <a href=\"https:\/\/www.volkskrant.nl\/economie\/rituals-schrapt-bezwaar-tegen-term-ayurveda-voor-twee-ayurveda-therapeuten~bad39e89\/\">wilden voorkomen dat consumenten in de war raken<\/a> tussen onze producten en andere diensten,\u201d aldus een woordvoerder van het bedrijf tegenover De Volkskrant.<\/p>\n\n\n\n<p>Maar de kwestie leidde tot ophef binnen de Indiase gemeenschap in Nederland, die het gebruik van de term \u2018ayurveda\u2019 door een westers bedrijf als culturele toe-eigening bestempelde. Ook de ayurveda-therapeuten zelf, Anita Nanhoe en Silvana Naipal, reageerden kritisch. \u201cHet voelt alsof onze cultuur en tradities worden geclaimd door een bedrijf dat er winst uit wil halen,\u201d aldus Nanhoe. <\/p>\n\n\n\n<p>Ayurveda is een eeuwenoude Indiase geneeswijze, diep geworteld in de hindoe\u00efstische cultuur. De ophef rond het conflict kreeg dan ook brede aandacht op sociale media. Nanhoe: \u201cHet is pijnlijk dat wij, als mensen van Hindoestaanse afkomst, nu worden tegengewerkt in het gebruik van een term die inherent deel uitmaakt van onze identiteit.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Toch geen risico<\/h2>\n\n\n\n<p>Na een gesprek tussen beide partijen concludeerde Rituals echter dat er geen sprake was van directe concurrentie of overlap. \u201cWe hebben besloten het bezwaar in te trekken omdat we inzien dat er geen risico is op verwarring,\u201d zegt een woordvoerder aan De Volkskrant. Het bedrijf benadrukte ook dat het openstaat voor dialoog met betrokken gemeenschappen: \u201cWe willen graag leren van deze situatie en streven naar een respectvolle omgang met alle culturen.\u201d<\/p>\n\n\n\n<p>Het is niet de eerste keer dat Rituals wordt beschuldigd van culturele toe-eigening. In 2021 verweet een activistisch Instagram-account, Est\u00e9e Laundry, het label <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/rituals-criticised-racist-oriental-style\/\" type=\"link\" id=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/rituals-criticised-racist-oriental-style\/\">respectloos om te gaan met Aziatische culturen<\/a>. Het Amerikaans collectief vond toen dat collectienamen zoals Sakura, Namaste en Samurai, zonder echter diepere kennis en met een gebrek aan diversiteit binnen het bedrijf, eigenlijk een vorm van racisme waren.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rituals heeft zijn bezwaar tegen de bedrijfsnaam House of Ayurveda van twee ayurveda-therapeuten ingetrokken. Het cosmeticabedrijf stelde dat de naam te veel leek op hun eigen merken, maar kreeg zelf de wind van voren.<\/p>\n","protected":false},"author":5,"featured_media":147152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[43],"company":[344],"topic":[488],"region":[113],"class_list":["post-148318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","extra-plus","company-rituals","topic-marketing","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rituals: &#039;ayurveda&#039; is toch van iedereen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Rituals heeft zijn bezwaar tegen de bedrijfsnaam van twee ayurveda-therapeuten ingetrokken. 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