een omzetdaling van 4,3%<\/a> en een winstdaling van meer dan 28%, toen de vraag naar luxeartikelen afnam als gevolg van economische tegenwind en veranderend koopgedrag. Vorig jaar steeg de omzet weer, naar 19,3 miljard dollar (16,6 miljard euro). Creatief directeur Blazy, die in oktober 2025 zijn eerste collectie presenteerde, heeft de merkidentiteit duidelijk nieuw leven ingeblazen. Succesnummers zijn bijvoorbeeld de “maxi flapbag”, een handtas van ongeveer 7.800 euro, en kleurrijke versies van de klassieke Chanel-tweedjas.<\/p>\n\n\n\nCEO Leena Nair benadrukte dat de creatieve impulsen in 2025 een positieve impact hadden op alle bedrijfsactiviteiten. De operationele winst steeg met 5% naar 4,7 miljard dollar (ongeveer 4,4 miljard euro), een verbetering ten opzichte van 2024, hoewel dit nog steeds lager is dan de cijfers van 2021 tot 2023. De groei was het sterkst op de Amerikaanse markt, waar de omzet met 7,2% steeg, terwijl de omzet in de Azi\u00eb-Pacific-regio, de grootste markt voor Chanel, met 0,8% daalde en in Europa met 2,5% groeide. De markt in het Midden-Oosten, goed voor ongeveer 4% van de omzet, is veerkrachtig gebleven ondanks de geopolitieke spanningen.<\/p>\n\n\n\n
Chanel heeft in 2025 de prijzen met 3% verhoogd en is van plan dit jaar vergelijkbare verhogingen door te voeren. Het merk opende vorig jaar 41 nieuwe winkels en heeft plannen om er dit jaar 30 te openen, waaronder negen modeboetieks in de VS. Terwijl sommige analisten vrezen dat de groei van het label ten koste gaat van andere luxemerken, zien anderen het als een teken dat de luxe-industrie zich kan herstellen, mits er nieuwe creativiteit wordt ingebracht.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
De omzetgroei van 2% die Chanel in 2025 wist te realiseren, is mede te danken aan de inbreng van creatief directeur Matthieu Blazy, die met vernieuwde ontwerpen van iconische producten zoals tassen en jassen, een nieuwe klantenkring aanspreekt. <\/p>\n","protected":false},"author":10,"featured_media":119077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[509],"people":[],"extra":[43],"company":[510],"topic":[88],"region":[],"class_list":["post-148419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-luxe","extra-plus","company-chanel","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"\n
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