{"id":148472,"date":"2026-05-21T11:02:13","date_gmt":"2026-05-21T09:02:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148472"},"modified":"2026-05-21T11:02:15","modified_gmt":"2026-05-21T09:02:15","slug":"just-eat-takeaway-com-lanceert-bestellen-via-whatsapp-in-nederland-en-spanje","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/just-eat-takeaway-com-lanceert-bestellen-via-whatsapp-in-nederland-en-spanje\/","title":{"rendered":"Just Eat Takeaway.com lanceert bestellen via WhatsApp in Nederland en Spanje"},"content":{"rendered":"\n<p>Maaltijdbezorger <strong>Just Eat Takeaway.com<\/strong> introduceert als eerste in Europa een WhatsApp-besteloptie dankzij een samenwerking met <strong>Meta<\/strong>. De pilot wordt de komende maanden uitgerold in Spanje en Nederland.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cWe zijn in de eerste plaats een technologiebedrijf\u201d<\/h2>\n\n\n\n<p>Just Eat Takeaway.com is naar eigen zeggen de eerste aanbieder in Europa die een ge\u00efntegreerde bestelervaring biedt via WhatsApp. Het volledige zoek- en selectieproces vindt plaats in de WhatsApp-chat, waarbij de Just Eat Takeaway.com-app alleen wordt gebruikt voor de laatste, beveiligde betalingsstap. In tegenstelling tot eerdere WhatsApp-chatopties die alleen als ondersteuningskanalen dienden, maakt deze op maat gemaakte oplossing dus een complete \u2018<em>chat-to-basket<\/em>\u2019-ervaring mogelijk.<\/p>\n\n\n\n<p>Klanten zullen eenvoudig kunnen aangeven wat ze zoeken, zoals \u201cpizza voor vier\u201d of \u201cgezonde lunch in de buurt\u201d, en vervolgens op maat gemaakte aanbevelingen ontvangen, aangedreven door conversationele AI. De dienst zal in het tweede kwartaal van 2026 in eerste instantie als pilot worden gelanceerd in Nederland en Spanje. <\/p>\n\n\n\n<p>Het is een nieuwe stap <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/eigenaar-just-eat-takeaway-zet-vol-in-op-kunstmatige-intelligentie\/\">in de bredere AI-gedreven transformatie van JET<\/a>, na de uitrol van een AI-spraakassistent in het Verenigd Koninkrijk en de recente Alexa+-samenwerking met Amazon. Het bedrijf wil zich ontwikkelen van een traditioneel bestelplatform tot een \u201cAI Life Assistant\u201d gericht op het vereenvoudigen van het dagelijks gemak. \u201cWe zijn in de eerste plaats een technologiebedrijf\u201d, zegt CTO Mert \u00d6ztekin. \u201cDoor de introductie van Europa&#8217;s eerste WhatsApp-bestelproces voegt Just Eat Takeaway.com niet alleen een nieuw kanaal toe; we herdefini\u00ebren het paradigma van gemak.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maaltijdbezorger Just Eat Takeaway.com introduceert als eerste in Europa een WhatsApp-besteloptie dankzij een samenwerking met Meta. De pilot wordt de komende maanden uitgerold in Spanje en Nederland. <\/p>\n","protected":false},"author":3,"featured_media":148473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[1467],"people":[],"extra":[43],"company":[112],"topic":[233],"region":[113,579],"class_list":["post-148472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-artificiele-intelligentie","extra-plus","company-just-eat-takeaway","topic-innovatie","region-nederland","region-spanje"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Just Eat Takeaway.com lanceert bestellen via WhatsApp in Nederland en Spanje - RetailDetail BE<\/title>\n<meta name=\"description\" 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