{"id":148514,"date":"2026-05-21T13:51:02","date_gmt":"2026-05-21T11:51:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148514"},"modified":"2026-05-21T13:51:03","modified_gmt":"2026-05-21T11:51:03","slug":"raad-van-state-legt-bom-onder-belgische-soldenregeling","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/raad-van-state-legt-bom-onder-belgische-soldenregeling\/","title":{"rendered":"Raad van State legt bom onder Belgische soldenregeling"},"content":{"rendered":"\n

De Raad van State vernietigt de administratieve boetes die drie kledingketens kregen voor het gebruik van de term \u201csolden\u201d buiten de offici\u00eble soldenperiodes. Daarmee zet het rechtscollege de Belgische soldenwetgeving zwaar onder druk en dreigt de regeling in de praktijk onwerkbaar te worden.<\/p>\n\n\n\n

Europese regels primeren<\/h2>\n\n\n\n

De uitspraken gaan over boetes die de FOD Economie oplegde aan drie modeketens uit de groep The Fashion Society, de modedivisie van Colruyt Group: ZEB<\/strong>, PointCarr\u00e9 <\/strong>en The Fashion Store<\/strong>. Inspecteurs stelden in 2024 inbreuken vast in fysieke winkels en online campagnes. Zo gebruikten de retailers affiches met \u201csolden\u201d op etalagepoppen en slogans zoals \u201cnu al solden tot -50%\u201d buiten de wettelijk vastgelegde periodes. De opgelegde administratieve boetes varieerden van 1.500 euro tot 48.000 euro.<\/p>\n\n\n\n

De betrokken ketens trokken echter naar de Raad van State omdat ze de Belgische regeling strijdig vonden met Europese wetgeving. Het rechtscollege volgt die redenering nu expliciet. Volgens de Raad van State valt de Belgische soldenregeling onder de Europese richtlijn inzake oneerlijke handelspraktijken. Omdat die richtlijn geen algemeen verbod bevat op het gebruik van termen zoals \u201csolden\u201d buiten bepaalde periodes, mag Belgi\u00eb zo\u2019n beperking niet opleggen.<\/p>\n\n\n\n

ZEB: \u201cVanaf nu kan het alle dagen solden zijn\u201d<\/h2>\n\n\n\n

Bij ZEB reageert de directie opgelucht na een juridische strijd die meer dan vijftien jaar duurde. \u201cHet is voor ons vandaag een fijne dag\u201d, zegt woordvoerster Erika Mees aan HLN. \u201cWe kunnen dit dossier nu positief afsluiten. Dat betekent echt wel heel veel voor ons.\u201d<\/p>\n\n\n\n

Volgens Mees geeft het arrest retailers voortaan veel meer commerci\u00eble vrijheid. \u201cDie bevestiging die we gekregen hebben, geeft ons nu ook meer vrijheid om zelf te beslissen wanneer we promoties doen<\/a>\u201d, zegt ze. \u201cVanaf nu kan het voor ZEB alle dagen solden zijn. En we gaan dat ook al vanaf zaterdag doen.\u201d<\/p>\n\n\n\n

Overheid moet “snel werk maken”<\/h2>\n\n\n\n

Nochtans schaffen de arresten de Belgische soldenregeling juridisch niet formeel af. Wel lijkt de praktische impact bijzonder groot: nieuwe boetes riskeren systematisch vernietigd te worden zodra retailers naar de Raad van State stappen. Persmagistraat Pierre Lefranc noemt de uitspraken daarom een duidelijke waarschuwing aan de overheid. <\/p>\n\n\n\n

\u201cDe wetgeving is niet weggegomd, maar als ze wordt afgedwongen zullen er haast zeker gelijkaardige arresten volgen\u201d, zegt hij. Volgens Lefranc vormen de arresten \u201ceen boodschap aan de overheid om snel werk te maken van de harmonisatie met de Europese richtlijn\u201d.<\/p>\n\n\n\n

Belgi\u00eb behoort tot de weinige Europese landen die nog vaste soldenperiodes hanteren. Modeketens klagen al jaren dat internationale e-commerceplatformen en buitenlandse retailers die regels eenvoudig konden omzeilen. Maar nu de klassieke soldenkalender grotendeels haar betekenis dreigt te verliezen, kan ook de concurrentiedruk in de modesector verder verhogen, zeker voor kleinere zelfstandige winkels die nog sterk afhankelijk zijn van de offici\u00eble soldenperiodes.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Raad van State vernietigt de administratieve boetes die drie kledingketens kregen voor het gebruik van de term \u201csolden\u201d buiten de offici\u00eble soldenperiodes. Daarmee zet het rechtscollege de Belgische soldenwetgeving zwaar onder druk en dreigt de regeling in de praktijk onwerkbaar te worden.<\/p>\n","protected":false},"author":5,"featured_media":138909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[512],"people":[],"extra":[44,43],"company":[141,294,1681,296,295],"topic":[754,188],"region":[90],"class_list":["post-148514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","tag-solden","extra-hot","extra-plus","company-colruyt-group","company-fashion-society","company-pointcarre","company-the-fashion-store","company-zeb","topic-rechtszaak","topic-wetgeving","region-belgie"],"acf":[],"yoast_head":"\nRaad van State legt bom onder Belgische soldenregeling - RetailDetail BE<\/title>\n<meta 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