{"id":148748,"date":"2026-05-26T15:44:38","date_gmt":"2026-05-26T13:44:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148748"},"modified":"2026-05-26T15:44:39","modified_gmt":"2026-05-26T13:44:39","slug":"kan-krispy-kreme-slagen-waar-dunkin-donuts-faalde","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/kan-krispy-kreme-slagen-waar-dunkin-donuts-faalde\/","title":{"rendered":"Kan Krispy Kreme slagen waar Dunkin&#8217; Donuts faalde?"},"content":{"rendered":"\n<p><strong>Krispy Kreme<\/strong> waagt een nieuwe poging om Nederland warm te maken voor donuts. De Amerikaanse donutketen opent dit najaar zijn eerste vestiging in Nederland, onder leiding van dezelfde ondernemer die er eerder al met <strong>Dunkin&#8217;<\/strong> probeerde &#8211; en faalde.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zelfde bezieler<\/h2>\n\n\n\n<p>De expansie wordt geleid door Jafa Holding uit Amsterdam, eigendom van horecaondernemer Roberto Fava. Hij stond eerder ook aan het roer van de herlancering van Dunkin\u2019 Donuts in Nederland in 2017. Vorig jaar ging de keten echter failliet, al voor de tweede keer in Nederland. Er kwam wel een doorstart met het merendeel van de vijftig winkels.<\/p>\n\n\n\n<p>Nu wil Krispy Kreme het anders aanpakken: de formule kiest voor een <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1597503\/krispy-kreme-gaat-proberen-de-nederlander-aan-de-luxere-donut-te-krijgen\">combinatie van winkel en productielocatie<\/a>, waarbij klanten het volledige productieproces kunnen volgen. Zo wil de donutketen zich onderscheiden en een meer premiumpositionering uitstralen. Krispy Kreme mikt op dertig Nederlandse vestigingen in de komende vijf jaar, meldt het Financieele Dagblad.<\/p>\n\n\n\n<p>Ook wereldwijd wil de groep minstens honderd nieuwe vestigingen openen, vooral via franchise. Nog dit jaar moeten drie tot vier nieuwe internationale markten worden aangeboord.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Krispy Kreme waagt een nieuwe poging om Nederland warm te maken voor donuts. De Amerikaanse donutketen opent dit najaar zijn eerste vestiging in Nederland, onder leiding van dezelfde ondernemer die er eerder al met Dunkin&#8217; probeerde &#8211; en faalde.<\/p>\n","protected":false},"author":5,"featured_media":148758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[1313,2040],"topic":[197,221],"region":[113],"class_list":["post-148748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-dunkin","company-krispy-kreme","topic-expansie","topic-winkelopeningen","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kan Krispy Kreme slagen waar Dunkin&#039; Donuts faalde? - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/kan-krispy-kreme-slagen-waar-dunkin-donuts-faalde\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kan Krispy Kreme slagen waar Dunkin&#039; Donuts faalde? - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Krispy Kreme waagt een nieuwe poging om Nederland warm te maken voor donuts. 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