{"id":148923,"date":"2026-05-28T11:56:38","date_gmt":"2026-05-28T09:56:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=148923"},"modified":"2026-05-28T11:56:40","modified_gmt":"2026-05-28T09:56:40","slug":"douglas-opent-vijftiende-belgische-winkel-in-mechels-bankkantoor","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/douglas-opent-vijftiende-belgische-winkel-in-mechels-bankkantoor\/","title":{"rendered":"Douglas opent vijftiende Belgische winkel in Mechels bankkantoor"},"content":{"rendered":"\n<p><strong>Douglas <\/strong>opent op 5 juni een nieuwe winkel in de Bruul in Mechelen. De retailer neemt zijn intrek in het voormalige BNP Paribas-kantoor. Voor de beautyketen is de &#8220;jonge en groeiende bevolking&#8221; van de stad interessant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategische locatie<\/h2>\n\n\n\n<p>De nieuwe vestiging beslaat ongeveer 300 vierkante meter en cre\u00ebert volgens Douglas zeventien jobs. De keten ziet Mechelen als een strategische locatie binnen haar Belgische expansieplannen. \u201cMet 90.000 inwoners, een jonge en groeiende bevolking en een levendig stadscentrum vormt Mechelen een <a href=\"https:\/\/www.nieuwsblad.be\/regio\/antwerpen\/rivierenland\/mechelen\/douglas-opent-vijftiende-beautywinkel-in-mechelse-bruul-levendig-stadscentrum-vormt-aantrekkelijke-locatie\/153623246.html\">aantrekkelijke locatie voor ons premium beautyconcept<\/a>\u201d, zegt Hellen van Kempen, senior communicatiemanager bij Douglas, aan Het Nieuwsblad.<\/p>\n\n\n\n<p>Volgens de retailer speelt ook de ligging tussen Antwerpen en Brussel een belangrijke rol. \u201cDaardoor trekt de stad bezoekers uit een brede regio. Samen met het gevarieerde winkelpubliek en de verdere ontwikkeling van het stadscentrum maken ze van Mechelen een aantrekkelijke locatie binnen onze groeistrategie in Belgi\u00eb\u201d, aldus Van Kempen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus op jonge stedelijke consument<\/h2>\n\n\n\n<p>Douglas richt zich in Mechelen op een brede mix van klanten, waaronder gezinnen, studenten en jonge professionals. De winkel krijgt het internationale winkelconcept van Douglas, met een assortiment van zowel gevestigde luxemerken als opkomende beautylabels. Daarnaast wil de retailer sterker inzetten op advies en dienstverlening. Medewerkers begeleiden klanten bij make-up, huidverzorging, parfums en haarverzorging. Via de app kunnen bezoekers vooraf beautyservices reserveren.<\/p>\n\n\n\n<p>De retailer benadrukt dat de Belgische markt nog relatief nieuw is voor de groep. \u201cBelgi\u00eb is voor ons nog een relatief jonge markt en we zien er nog volop groeipotentieel. Tegelijkertijd kiezen we bewust voor een gefaseerde en doordachte aanpak\u201d, zegt Van Kempen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Douglas opent op 5 juni een nieuwe winkel in de Bruul in Mechelen. De retailer neemt zijn intrek in het voormalige BNP Paribas-kantoor. Voor de beautyketen is de &#8220;jonge en groeiende bevolking&#8221; van de stad interessant.<\/p>\n","protected":false},"author":5,"featured_media":144470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[43],"company":[939],"topic":[221],"region":[85],"class_list":["post-148923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","extra-plus","company-douglas","topic-winkelopeningen","region-antwerpen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Douglas opent vijftiende Belgische winkel in Mechels bankkantoor - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Douglas opent op 5 juni een nieuwe winkel in de Bruul in Mechelen. 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