{"id":149048,"date":"2026-05-29T13:49:43","date_gmt":"2026-05-29T11:49:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149048"},"modified":"2026-05-29T13:49:46","modified_gmt":"2026-05-29T11:49:46","slug":"asda-gaat-online-samenwerken-met-ocado","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/asda-gaat-online-samenwerken-met-ocado\/","title":{"rendered":"Asda gaat online samenwerken met Ocado"},"content":{"rendered":"\n

Asda <\/strong>gaat samenwerken met technologiebedrijf Ocado<\/strong>: de supermarktketen gaat het softwareplatform van Ocado gebruiken. De Britse supermarktgroep hoopt met deze strategische alliantie zijn achterstand in de online boodschappenmarkt in te halen.<\/p>\n\n\n\n

Technologiedeal<\/h2>\n\n\n\n

Vanaf 2027 zal Asda gebruikmaken van Ocado\u2019s technologie voor zijn website, mobiele app, in-store picking en thuisbezorgdienst. Hiermee wil de supermarktketen zijn online dienstverlening moderniseren en effici\u00ebnter maken. Asda blijft wel volledig eigenaar van zijn online activiteiten, klantenaanbod en prijzen.<\/p>\n\n\n\n

Asda, momenteel de derde grootste supermarkt van het Verenigd Koninkrijk, kampt al geruime tijd met tegenvallende onlineverkopen. Onder leiding van bestuursvoorzitter Allan Leighton probeert de keten zijn marktaandeel te heroveren, dat sinds de overname door private-equityfirma TDR Capital en de broers Mohsin en Zuber Issa in 2021 is gedaald van 14,3% naar 11,5%.<\/p>\n\n\n\n

“We weten dat succes in deze competitieve markt afhangt van het bieden van een positieve ervaring aan klanten, elke keer dat ze winkelen,” verklaarde Leighton. “De samenwerking met Ocado zal ons online aanbod versterken en miljoenen klanten een consistente, hoogwaardige ervaring bieden \u2013 van bestelling tot levering.”<\/p>\n\n\n\n

Ook opsteker voor Ocado<\/h2>\n\n\n\n

Ocado levert al technologie aan Marks & Spencer voor hun gezamenlijke online supermarkt Ocado.com en ondersteunt Morrisons bij het runnen van hun website en thuisbezorgdienst. Eerder werkte Ocado ook samen met Waitrose, totdat die supermarktketen in 2020 besloot zijn producten voortaan via Marks & Spencer aan te bieden.<\/p>\n\n\n\n

Analisten speculeren al dat de softwaredeal een eerste stap kan zijn naar een nog nauwere samenwerking, waarbij Ocado\u2019s robotsystemen in de toekomst ook in Asda\u2019s magazijnen zouden kunnen worden ingezet. Voor Ocado komt de samenwerking op een cruciaal moment. Het bedrijf kampte met recente tegenslagen, zoals de sluiting van drie robotmagazijnen in de Verenigde Staten door partner Kroger en de stopzetting van een Ocado-voorziening in Calgary door de Canadese supermarktketen Sobeys.<\/p>\n","protected":false},"excerpt":{"rendered":"

Asda gaat samenwerken met technologiebedrijf Ocado: de supermarktketen gaat het softwareplatform van Ocado gebruiken. De Britse supermarktgroep hoopt met deze strategische alliantie zijn achterstand in de online boodschappenmarkt in te halen.<\/p>\n","protected":false},"author":5,"featured_media":52775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[1112],"people":[],"extra":[43],"company":[1219,1025],"topic":[198],"region":[283],"class_list":["post-149048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-samenwerking","extra-plus","company-asda-2","company-ocado","topic-e-commerce","region-verenigd-koninkrijk"],"acf":[],"yoast_head":"\nAsda gaat online samenwerken met Ocado - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Asda gaat samenwerken met technologiebedrijf Ocado: de supermarktketen gaat het softwareplatform van Ocado 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