{"id":149101,"date":"2026-06-01T12:16:18","date_gmt":"2026-06-01T10:16:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149101"},"modified":"2026-06-01T12:16:19","modified_gmt":"2026-06-01T10:16:19","slug":"puig-niet-te-koop-na-mislukte-deal-met-estee-lauder","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/puig-niet-te-koop-na-mislukte-deal-met-estee-lauder\/","title":{"rendered":"Puig &#8220;niet te koop&#8221; na mislukte deal met Est\u00e9e Lauder"},"content":{"rendered":"\n<p>De geplande fusie tussen cosmeticaconcern <strong>Est\u00e9e Lauder<\/strong> en het Spaanse parfumbedrijf <strong>Puig <\/strong>is afgeblazen, na interne conflicten en onverwachte eisen. Puig benadrukt nu op eigen houtje verder te willen, ondanks andere ge\u00efnteresseerde partijen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Informatielekken en familietwisten<\/h2>\n\n\n\n<p>Een combinatie van informatielekken, meningsverschillen tussen de machtige aandeelhoudersfamilies en onverwachte eisen van make-upgoeroe Charlotte Tilbury zouden <a href=\"https:\/\/www.reuters.com\/legal\/transactional\/leaks-demands-phone-call-how-este-lauders-puig-deal-fell-apart-2026-05-22\/\">roet in het eten hebben gegooid<\/a>. Puig verwierf de merkrechten van Tilbury in 2020, maar zij behoudt een minderheidsbelang tot 2031 en wilde nu contract heronderhandelen.<\/p>\n\n\n\n<p>Een telefoongesprek tussen de voorzitters van beide bedrijven, Marc Puig en William Lauder, gaf de genadeklap. Na afloop zou \u00e9\u00e9n van de adviseurs een doodskop-emoji hebben gestuurd, waarmee het einde van de onderhandelingen werd bezegeld.<\/p>\n\n\n\n<p>De onderhandelingen tussen de twee bedrijven begonnen eind vorig jaar in stilte, met als doel een gezamenlijk front te vormen tegenover marktleider <strong>L\u2019Or\u00e9al<\/strong>, dat in 2025 een omzet van 48,5 miljard dollar (45 miljard euro) rapporteerde. Pas in maart van dit jaar werden de gesprekken publiekelijk bevestigd door Est\u00e9e Lauder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Puig: &#8220;Niet te koop&#8221;<\/h2>\n\n\n\n<p>Est\u00e9e Lauder was echter niet de enige kandidaat: ook Kering zou interesse hebben getoond en eerder waren er al geruchten dat een grote priv\u00e9-investeerder toenadering zocht. Toch benadrukt Puig-voorzitter Marc Puig nu dat het bedrijf niet te koop staat en dat hij sowieso langetermijnaandeelhouder blijft. Puig blijft dus vasthouden aan een onafhankelijke koers. <\/p>\n\n\n\n<p>&#8220;Puig heeft een sterk groeitraject en presteert beter dan de premium beautymarkt,&#8221; zei CEO Jose Manuel Albesa. &#8220;We blijven ons richten op het uitvoeren van onze strategie en het realiseren van winstgevende groei.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De geplande fusie tussen cosmeticaconcern Est\u00e9e Lauder en het Spaanse parfumbedrijf Puig is afgeblazen, na interne conflicten en onverwachte eisen. Puig benadrukt nu op eigen houtje verder te willen, ondanks andere ge\u00efnteresseerde partijen.<\/p>\n","protected":false},"author":5,"featured_media":142485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[43],"company":[325,1957],"topic":[281],"region":[579],"class_list":["post-149101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","extra-plus","company-estee-lauder","company-puig","topic-overname","region-spanje"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Puig &quot;niet te koop&quot; na mislukte deal met Est\u00e9e Lauder - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De geplande fusie tussen Est\u00e9e Lauder en Puig is afgeblazen. 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