{"id":149167,"date":"2026-06-01T17:33:01","date_gmt":"2026-06-01T15:33:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149167"},"modified":"2026-06-01T17:33:02","modified_gmt":"2026-06-01T15:33:02","slug":"unilever-investeert-250-miljoen-euro-in-wereldwijd-innovatiecentrum-in-de-vs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/unilever-investeert-250-miljoen-euro-in-wereldwijd-innovatiecentrum-in-de-vs\/","title":{"rendered":"Unilever investeert 250 miljoen euro in wereldwijd innovatiecentrum in de VS"},"content":{"rendered":"\n<p><strong>Unilever<\/strong>, de Britse multinational achter merken als Dove, Vaseline en Axe, bouwt een nieuw wereldwijd innovatiecentrum in New Haven, Connecticut. Het centrum, goed voor een investering van 270 miljoen dollar, wordt een hub voor R&amp;D rond persoonlijke verzorging, schoonheidsproducten en welzijn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI en kwantumtechnologie<\/h2>\n\n\n\n<p>&#8220;Dit centrum brengt ons sneller naar de toekomst,&#8221; aldus Herrish Patel, president van Unilever USA en CEO van Personal Care North America. &#8220;Hier komen wetenschap, technologie en cultuur samen, zowel voor de Amerikaanse markt als wereldwijd.&#8221; New Haven ligt zelf ook midden in een snelgroeiende cluster van biowetenschappelijke innovatie, met toegang tot universiteiten en honderden bedrijven. <\/p>\n\n\n\n<p>Het innovatiecentrum, dat in het voorjaar van 2029 operationeel moet zijn, wordt volledig digitaal ingericht en maakt gebruik van kunstmatige intelligentie (AI) en kwantumtechnologie\u00ebn om productontwikkeling te versnellen. Volgens Richard Slater, Chief Research &amp; Development Officer van Unilever, gaat het om een fundamentele verandering: &#8220;Achter elk Unilever-product zit wereldleidende wetenschap [&#8230;], gecombineerd met ontwerp, geur en zintuiglijke ervaringen die onze merken onderscheiden. Dit centrum brengt al deze capaciteiten samen om nieuwe, categorie-bepalende innovaties te ontwikkelen in de VS en wereldwijd uit te rollen.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus op integratie en snelheid<\/h2>\n\n\n\n<p>Het centrum zal verschillende gespecialiseerde afdelingen huisvesten, waaronder een wereldwijd centrum voor huidverzorging, een laboratorium voor menselijke prestaties, een geurhuis en een verpakkingsinnovatiestudio. Door alle fasen van het innovatieproces onder \u00e9\u00e9n dak te brengen, wil Unilever de samenwerking tussen teams verbeteren en de ontwikkelingstijd verkorten.<\/p>\n\n\n\n<p>De investering van 270 miljoen dollar (250 miljoen euro) omvat 50 miljoen dollar (46 miljoen euro) aan kapitaaluitgaven. Inclusief publieke en private financiering komt het totale projectbudget boven de 300 miljoen dollar (277 miljoen euro) uit. Het centrum zal ongeveer 300 medewerkers huisvesten en vervangt het bestaande R&amp;D-centrum van Unilever in Trumbull, Connecticut, dat sinds 1972 in gebruik is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever, de Britse multinational achter merken als Dove, Vaseline en Axe, bouwt een nieuw wereldwijd innovatiecentrum in New Haven, Connecticut. Het centrum, goed voor een investering van 270 miljoen dollar, wordt een hub voor R&#038;D rond persoonlijke verzorging, schoonheidsproducten en welzijn.<\/p>\n","protected":false},"author":5,"featured_media":127209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[43],"company":[260],"topic":[233],"region":[207],"class_list":["post-149167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","extra-plus","company-unilever","topic-innovatie","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever investeert 250 miljoen euro in wereldwijd innovatiecentrum in de VS - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Unilever bouwt een nieuw wereldwijd innovatiecentrum in New Haven, Connecticut. 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