{"id":149197,"date":"2026-06-02T10:13:01","date_gmt":"2026-06-02T08:13:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149197"},"modified":"2026-06-02T10:13:02","modified_gmt":"2026-06-02T08:13:02","slug":"barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/","title":{"rendered":"Barry Callebaut: nieuwe CEO onderhandelt persoonlijk met Nestl\u00e9 en Mondelez"},"content":{"rendered":"\n<p>Hein Schumacher, de nieuwe CEO van <strong>Barry Callebaut<\/strong>, stelt zijn groeiplan voor de kwakkelende chocoladegigant voor. Na moeilijke jaren op de cacaomarkt mikt &#8217;s werelds grootste chocolademaker opnieuw op volumegroei. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eerst stabiliseren, daarna groeien<\/h2>\n\n\n\n<p>Barry Callebaut wil na een periode van tegenvallende resultaten en ongekende marktverstoring terugkeren naar groei. De chocoladereus presenteerde dinsdag onder leiding van de nieuwe CEO Hein Schumacher het strategische programma \u2018Focus for Growth\u2019, waarmee het bedrijf de commerci\u00eble slagkracht wil versterken en de operationele prestaties wil verbeteren.<\/p>\n\n\n\n<p>Schumacher, die in januari overkwam van <strong>Unilever<\/strong>, bevestigde wel eerst de verlaagde verwachtingen voor het lopende boekjaar: een volumedaling van 1 tot 3% en een terugval van de bedrijfswinst met zo&#8217;n 15%. Hoge cacaoprijzen, verstoringen in de toeleveringsketen, overcapaciteit in de markt en toenemende concurrentie blijven wegen op de prestaties. Maar voor de middellange termijn schetst Schumacher een optimistischer scenario: een jaarlijkse volumegroei van 2 tot 4%, terwijl de bedrijfswinst met 5 tot 10% per jaar moet stijgen. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Grootste klanten onder rechtstreeks toezicht<\/h2>\n\n\n\n<p>Van eerdere geruchten dat Barry Callebaut de divisie Cocoa Global, die cacaobonen verwerkt tot cacaoboter en cacaopoeder, zou afstoten, is in het nieuwe plan geen sprake. Omdat die activiteit kapitaalintensiever en volatieler is, dachten analisten aan een mogelijke opsplitsing, maar daar lijkt Schumacher (nog) niet voor te kiezen.<\/p>\n\n\n\n<p>Wel maakt de CEO een opvallende keuze in klantenbeheer: de zeven grootste klanten, waaronder Nestl\u00e9 en Mondelez, komen voortaan rechtstreeks onder toezicht van de topman te staan. Zo wil het bedrijf de relaties met zijn belangrijkste afnemers versterken en sneller inspelen op commerci\u00eble opportuniteiten. Als ex-CEO van Unilever zal Schumacher dus aan tafel aanschuiven bij voormalige concullega&#8217;s.<\/p>\n\n\n\n<p>Verder richt de groep zich op snelgroeiende segmenten zoals ijsproducten, gezonde snacks en plantaardige chocolade. Ook groeimarkten als Brazili\u00eb en Indonesi\u00eb krijgen een prominentere plaats in de strategie. Barry Callebaut wil bovendien zijn positie bij ambachtelijke chocolatiers, patissiers en restaurants versterken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hein Schumacher, de nieuwe CEO van Barry Callebaut, zet een groeiplan uit voor de kwakkelende chocoladegigant. Na moeilijke jaren op de cacaomarkt mikt &#8217;s werelds grootste chocolademaker opnieuw op volumegroei. <\/p>\n","protected":false},"author":5,"featured_media":141550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[1116],"extra":[43],"company":[652],"topic":[88,197],"region":[],"class_list":["post-149197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-hein-schumacher","extra-plus","company-barry-callebaut","topic-bedrijfsresultaten","topic-expansie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barry Callebaut: nieuwe CEO onderhandelt persoonlijk met Nestl\u00e9 en Mondelez - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hein Schumacher, de nieuwe CEO van Barry Callebaut, zet een groeiplan uit voor de kwakkelende chocoladegigant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barry Callebaut: nieuwe CEO onderhandelt persoonlijk met Nestl\u00e9 en Mondelez - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Hein Schumacher, de nieuwe CEO van Barry Callebaut, zet een groeiplan uit voor de kwakkelende chocoladegigant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-02T08:13:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T08:13:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/Pierre-Yves-Jortay-Photography-Callebaut-2025-HD-Format-39-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Barry Callebaut: nieuwe CEO onderhandelt persoonlijk met Nestl\u00e9 en Mondelez\",\"datePublished\":\"2026-06-02T08:13:01+00:00\",\"dateModified\":\"2026-06-02T08:13:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\\\/\"},\"wordCount\":317,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Pierre-Yves-Jortay-Photography-Callebaut-2025-HD-Format-39-1.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\\\/\",\"name\":\"Barry Callebaut: nieuwe CEO onderhandelt persoonlijk met Nestl\u00e9 en Mondelez - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Pierre-Yves-Jortay-Photography-Callebaut-2025-HD-Format-39-1.jpg\",\"datePublished\":\"2026-06-02T08:13:01+00:00\",\"dateModified\":\"2026-06-02T08:13:02+00:00\",\"description\":\"Hein Schumacher, de nieuwe CEO van Barry Callebaut, zet een groeiplan uit voor de kwakkelende chocoladegigant.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Pierre-Yves-Jortay-Photography-Callebaut-2025-HD-Format-39-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Pierre-Yves-Jortay-Photography-Callebaut-2025-HD-Format-39-1.jpg\",\"width\":1440,\"height\":960,\"caption\":\"Barry Callebaut - Pierre-Yves Jortay Photography\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Barry Callebaut: nieuwe CEO onderhandelt persoonlijk met Nestl\u00e9 en Mondelez\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Barry Callebaut: nieuwe CEO onderhandelt persoonlijk met Nestl\u00e9 en Mondelez - RetailDetail BE","description":"Hein Schumacher, de nieuwe CEO van Barry Callebaut, zet een groeiplan uit voor de kwakkelende chocoladegigant.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/","og_locale":"nl_NL","og_type":"article","og_title":"Barry Callebaut: nieuwe CEO onderhandelt persoonlijk met Nestl\u00e9 en Mondelez - RetailDetail BE","og_description":"Hein Schumacher, de nieuwe CEO van Barry Callebaut, zet een groeiplan uit voor de kwakkelende chocoladegigant.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/","og_site_name":"RetailDetail BE","article_published_time":"2026-06-02T08:13:01+00:00","article_modified_time":"2026-06-02T08:13:02+00:00","og_image":[{"width":1440,"height":960,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/Pierre-Yves-Jortay-Photography-Callebaut-2025-HD-Format-39-1.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Pauline Neerman","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Barry Callebaut: nieuwe CEO onderhandelt persoonlijk met Nestl\u00e9 en Mondelez","datePublished":"2026-06-02T08:13:01+00:00","dateModified":"2026-06-02T08:13:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/"},"wordCount":317,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/Pierre-Yves-Jortay-Photography-Callebaut-2025-HD-Format-39-1.jpg","articleSection":["Food"],"inLanguage":"nl-NL","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/","name":"Barry Callebaut: nieuwe CEO onderhandelt persoonlijk met Nestl\u00e9 en Mondelez - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/Pierre-Yves-Jortay-Photography-Callebaut-2025-HD-Format-39-1.jpg","datePublished":"2026-06-02T08:13:01+00:00","dateModified":"2026-06-02T08:13:02+00:00","description":"Hein Schumacher, de nieuwe CEO van Barry Callebaut, zet een groeiplan uit voor de kwakkelende chocoladegigant.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/Pierre-Yves-Jortay-Photography-Callebaut-2025-HD-Format-39-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/Pierre-Yves-Jortay-Photography-Callebaut-2025-HD-Format-39-1.jpg","width":1440,"height":960,"caption":"Barry Callebaut - Pierre-Yves Jortay Photography"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/food\/barry-callebaut-nieuwe-ceo-onderhandelt-persoonlijk-met-nestle-en-mondelez\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Barry Callebaut: nieuwe CEO onderhandelt persoonlijk met Nestl\u00e9 en Mondelez"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/Pierre-Yves-Jortay-Photography-Callebaut-2025-HD-Format-39-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/149197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=149197"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/149197\/revisions"}],"predecessor-version":[{"id":149198,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/149197\/revisions\/149198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/141550"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=149197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=149197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=149197"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=149197"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=149197"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=149197"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=149197"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=149197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}