{"id":149379,"date":"2026-06-03T15:32:36","date_gmt":"2026-06-03T13:32:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149379"},"modified":"2026-06-03T15:32:37","modified_gmt":"2026-06-03T13:32:37","slug":"nestle-neemt-drinkmaaltijdenproducent-yfood-volledig-over","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/nestle-neemt-drinkmaaltijdenproducent-yfood-volledig-over\/","title":{"rendered":"Nestl\u00e9 neemt drinkmaaltijdenproducent Yfood volledig over"},"content":{"rendered":"\n

Nestl\u00e9<\/strong> heeft de resterende aandelen verworven van Yfood<\/strong>, de sterk groeiende producent van kant-en-klare drinkmaaltijden. De multinational wil wereldwijd nieuwe doelgroepen bereiken met het \u201csmart food\u201d merk.<\/p>\n\n\n\n

Groei met dubbele cijfers<\/h2>\n\n\n\n

Nestl\u00e9 betaalde in 2023 al 220 miljoen euro voor een belang van 49% in Yfood en neemt nu het bedrijf volledig over. Financi\u00eble details over de transactie geeft het concern niet. De twee oprichters en co-CEO’s Benjamin Kremer en Noel Bollmann verlaten hun bedrijf. De mededingingsautoriteiten moeten de deal weliswaar nog goedkeuren. Het is de eerste overname onder leiding van CEO Philipp Navratil, die sinds september 2025 aan het roer staat van het grootste voedings- en drankenbedrijf ter wereld.<\/p>\n\n\n\n

Yfood, opgericht in 2017, heeft zijn hoofdkantoor in M\u00fcnchen en verkoopt zijn producten in 30 landen, met het Verenigd Koninkrijk, Zwitserland en Oostenrijk als belangrijkste maekten buiten Duitsland. Recent zette het merk ook de stap naar Belgi\u00eb, Portugal en Tsjechi\u00eb. Volgens Nestl\u00e9 bedroeg de omzet in 2025 ongeveer 150 miljoen euro, wat een groei met dubbele cijfers is vergeleken met het voorgaande jaar.<\/p>\n\n\n\n

Nestl\u00e9 wil Yfood nu als wereldwijd \u201csmart food-merk\u201d positioneren en er nieuwe consumentengroepen mee aanboren. Drinkmaaltijden zijn een markt in beweging. Recent versterkte ook concurrent Danone <\/strong>zijn positie in dit segment met de acquisitie van Huel <\/a>voor naar verluidt 1 miljard euro.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nestl\u00e9 heeft de resterende aandelen verworven van Yfood, de sterk groeiende producent van kant-en-klare drinkmaaltijden. 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