{"id":149798,"date":"2026-06-10T10:13:52","date_gmt":"2026-06-10T08:13:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=149798"},"modified":"2026-06-10T10:13:54","modified_gmt":"2026-06-10T08:13:54","slug":"onitsuka-tiger-wordt-zelfstandig-binnen-asics-groep","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/onitsuka-tiger-wordt-zelfstandig-binnen-asics-groep\/","title":{"rendered":"Onitsuka Tiger wordt zelfstandig binnen Asics-groep"},"content":{"rendered":"\n

Onitsuka Tiger<\/strong> maakt zich los van Asics <\/strong>en gaat vanaf 1 januari 2027 zelfstandig opereren. Asics blijft wel de enige aandeelhouder, maar het schoenen- en lifestylelabel krijgt een eigen managementstructuur en meer autonomie.<\/p>\n\n\n\n

Sterke groei<\/h2>\n\n\n\n

De ingreep moet Onitsuka Tiger meer slagkracht geven. Waar Asics zich steeds nadrukkelijker profileert als prestatiegericht sportmerk, wil Onitsuka Tiger zijn identiteit als modieus lifestylelabel verder uitbouwen. Het merk, bekend om zijn retro-ge\u00efnspireerde sneakers en Japanse erfgoed, treedt daarom officieel uit de schaduw van Asics<\/a>, meldt Hypebeast.<\/p>\n\n\n\n

De afsplitsing naar een nieuw opgerichte dochteronderneming, OT Group, komt er op een moment van sterke groei. In het eerste kwartaal van 2026 steeg de omzet van Onitsuka Tiger met 34% op jaarbasis tot 37,8 miljard yen (zo’n 304 miljoen dollar). Vooral de wereldwijde vraag naar retrosneakers en de uitbreiding van het retailnetwerk stuwen de resultaten.<\/p>\n\n\n\n

Meer premium en luxe<\/h2>\n\n\n\n

Onitsuka Tiger investeert ook stevig in zichtbaarheid op toplocaties. Zo opende het merk een flagshipstore op de Champs-\u00c9lys\u00e9es in Parijs en staat er een grote winkel in Shinjuku, Tokio, op de planning. Daarmee schuift het label steeds verder op richting premium- en luxeretail.<\/p>\n\n\n\n

Met de oprichting van OT Group wil Asics de besluitvorming versnellen en Onitsuka Tiger meer ruimte geven om internationaal te groeien. De zelfstandige structuur moet het merk toelaten sneller in te spelen op modecycli, lokale marktkansen en samenwerkingen. Tegelijk blijft de Japanse oorsprong een belangrijk onderdeel van het merkverhaal.<\/p>\n","protected":false},"excerpt":{"rendered":"

Onitsuka Tiger maakt zich los van Asics en gaat vanaf 1 januari 2027 zelfstandig opereren. Asics blijft wel de enige aandeelhouder, maar het schoenen- en lifestylelabel krijgt een eigen managementstructuur en meer autonomie.<\/p>\n","protected":false},"author":10,"featured_media":149826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[1877],"topic":[1222],"region":[387],"class_list":["post-149798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-asics","topic-herstructurering","region-azie"],"acf":[],"yoast_head":"\nOnitsuka Tiger wordt zelfstandig binnen Asics-groep - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Onitsuka Tiger maakt zich los van Asics en gaat vanaf 1 januari 2027 zelfstandig opereren. 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