{"id":14989,"date":"2016-09-29T12:06:04","date_gmt":"2016-09-29T12:06:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/citylife-qustomer-en-het-opzet-fuseren-tot-joyn\/"},"modified":"2016-09-29T12:06:04","modified_gmt":"2016-09-29T12:06:04","slug":"citylife-qustomer-en-het-opzet-fuseren-tot-joyn","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/citylife-qustomer-en-het-opzet-fuseren-tot-joyn\/","title":{"rendered":"CityLife, Qustomer en Het Opzet fuseren tot \u201cjoyn\u201d"},"content":{"rendered":"<p>Drie Belgische getrouwheidsplatformen, <strong>CityLife, Qustomer <\/strong>en <strong>Het Opzet<\/strong>, bundelen hun betaal- en spaarkaartapplicaties tot het grootste digitale getrouwheidsplatform: <strong>Joyn<\/strong> brengt 1,4 miljoen gebruikers in contact met ruim 4.000 handelaars.<\/p>\n<p><!--break--><\/p>\n<h2>Een schat aan informatie<\/h2>\n<p>Tien verschillende spaarkaarten voor de bakker, de kapper en de lokale boetieks: het is niet meer van deze tijd. Het deze ochtend aan de pers voorgestelde joyn bundelt al die spaarkaarten in \u00e9\u00e9n kaart en applicatie voor smartphone.<\/p>\n<p>\u00a0<\/p>\n<p>Voor de Belgische handelaars \u2011 die het niet onder de markt hebben door de opkomst van e-commerce \u2011 biedt het platform tal van mogelijkheden: het maakt mobiel betalen mogelijk (met <strong>Payconiq<\/strong>) en geeft handelaars automatisch toegang tot relevante inzichten over hun klantenbestand. Via een zogeheten \u2018handelaarsbarometer\u2019 krijgen aangesloten winkeliers ook nog eens een goede kijk op hoe zij presteren ten opzichte van bijvoorbeeld hun concurrenten.<\/p>\n<p>\u00a0<\/p>\n<h2>Partner van en voor \u201cslimme steden\u201d<\/h2>\n<p>\u201cDoor \u00e9\u00e9n gezamenlijk platform te bouwen, steken we de Belgische handelaars een hart onder de riem\u201d, zegt CEO Frank Bekkers. \u201cMaar hier stopt het niet, hier begint het net. Ons netwerk vormt op dit moment een onderzoekslab van 1,4 miljoen gebruikers. En hiermee kunnen we veel meer doen, zoals steden en regio\u2019s versterken.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Dankzij het platform zou de burger in de toekomst bijvoorbeeld via de app een parking kunnen betalen of zijn toegang tot het openbaar zwembad. Via zijn netwerk en communicatietool kan joyn ook nog de koopzondagen van de steden versterken en op basis van de verkregen data inzichten verschaffen om het beleid beter af te stemmen op de noden en wensen van consumenten \u00e9n handelaars. Joyn werkt daartoe samen met professor Pieter Ballon van de Vrije Universiteit Brussel en auteur van het boek &#8220;Smart Cities&#8221;.<\/p>\n<p>\u00a0<\/p>\n<p>Naast investeerders KBC, ING en Mediahuis stappen ook partners als Bakkersonline.be, DOOHapps<strong> <\/strong>(de interactieve applicatiewinkel voor de Digital-Out-Of-Home-industrie) en al een twintigtal steden mee in het project. \u201cBinnen een jaar willen we ons netwerk van 19 steden uitbreiden naar 100 in Belgi\u00eb en later de rest van Europa veroveren\u201d, zegt Maarten Decramer, verantwoordelijk voor de afdeling Joyn Urban Services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drie Belgische getrouwheidsplatformen, CityLife, Qustomer en Het Opzet, bundelen hun betaal- en spaarkaartapplicaties tot het grootste digitale getrouwheidsplatform: Joyn brengt 1,4 miljoen gebruikers in contact met ruim 4.000 handelaars. Een schat aan informatie Tien verschillende spaarkaarten voor de bakker, de kapper en de lokale boetieks: het is niet meer van deze tijd. Het deze ochtend [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CityLife, Qustomer en Het Opzet fuseren tot \u201cjoyn\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Wanneer drie Belgische marktleiders op het vlak van getrouwheidsplatformen hun betaal- en spaarkaartapplicaties bundelen, dan ontstaat het grootste digitale getrouwheidsplatform van ons land: 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