{"id":15013,"date":"2016-09-30T14:30:59","date_gmt":"2016-09-30T14:30:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/retailhunt\/retailhunt-media-markt-digital-store-barcelona\/"},"modified":"2016-09-30T14:30:59","modified_gmt":"2016-09-30T14:30:59","slug":"retailhunt-media-markt-digital-store-barcelona","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/retailhunt\/retailhunt-media-markt-digital-store-barcelona\/","title":{"rendered":"RetailHunt: Media Markt Digital Store in Barcelona"},"content":{"rendered":"<p>In Barcelona experimenteert <strong>Media Markt<\/strong> met Digital Store, een uniek winkelconcept dat omnichannel, technologische snufjes en de beperkte ruimte in een stadswinkel ten volle benut. RetailDetail ging het voor u bekijken.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Dansende robot in de etalage<\/h2>\n<p>Wie de Media Markt-winkels met tapijtvloeren en stapels dozen gewoon is, trekt de ogen wijd open als hij de Digital Store van de elektronicaretailer in Barcelona binnenstapt. Gelegen in de Avinguda Diagonal, \u00e9\u00e9n van de hoofdwinkelstraten van Barcelona, is de Digital Store met een oppervlakte van 400 vierkante meter de kleinste Media Markt die je kan vinden, maar ongetwijfeld ook de meest futuristische.<\/p>\n<p>\nIn de etalage pronkt meteen een robot, die pakketjes die online zijn besteld voor de consument aflevert in de click&amp;collect-automaat in de winkel. En op de (vele) dooie momenten, doet hij gewoon een dansje.<\/p>\n<p>\u00a0<\/p>\n<h2>Een winkel (bijna) zonder producten<\/h2>\n<p>Automatisatie, daar draait het duidelijk om in de Media Markt Digital Store: in de winkel wordt de klant omringt door mensgrote schermen, waarop virtuele vrouwen en mannen je uitnodigen om het assortiment (hier zo\u2019n 5000-tal SKU\u2019s) met behulp van \u2018touch screen\u2019-menu\u2019s te doorbladeren. De focus ligt er wel op het elektronica-aanbod, in mindere mate op het multimedia-assortiment.\u00a0<\/p>\n<p>\nOpvallend: behalve de schermen valt er in de Digital Store nauwelijks iets aan te raken. Op \u00e9\u00e9n tafel en wand met smartphones, tablets, enkele wearables en hun accessoires na, zit het volledige productassortiment weggeborgen achter glas in een achterliggend mini-magazijn. Wie iets mee wil nemen, kan het ter plaatse aanvragen \u2013 of thuis laten leveren via de webshop.<\/p>\n<p>\u00a0<\/p>\n<h2>Ruimte voor \u2018fun\u2019 \u00e9n service<\/h2>\n<p>Toch is het niet omdat er weinig producten te zien zijn, dat er ook weinig te doen valt. Ook in beleving is stevig ge\u00efnvesteerd in deze testwinkel in Barcelona: een reuzengroot scherm met VR-toestel (dat tijdens ons bezoek wel niet naar behoren functioneerde), (3D-)printers waar je alles van posters tot smartphonehoesjes kan afdrukken, een workshopruimte en een 3D-visualisatieprogramma moeten zorgen voor \u2018fun\u2019 op het winkelpunt.<\/p>\n<p>\nDe Digital Store gaat bovendien verder dan alleen de \u2018gimmicks\u2019, met onder andere een\u00a0ruime servicebalie voor businessklanten. Om geholpen te worden, moet je een nummertje trekken en daarna plaatsnemen bij \u00e9\u00e9n van de medewerkers. Koffie helpt je door de wachttijd heen.<\/p>\n<p>\u00a0<\/p>\n<h2>Technologie en mens hand in hand<\/h2>\n<p>Ook voor de particuliere klant is service voorzien, met een aparte hulpbalie voor technische vragen, balies opgedeeld in specialisme (informatica, fotografie, etc.) en twee \u2018fast tracks\u2019 voor wie gewoon snel iets wil ophalen en nog moet betalen.<\/p>\n<p>\nDe sterktes van het concept liggen dan ook daarin: de technologie heeft in deze Digital Store de mens niet verdrongen, met nog voldoende mogelijkheden om ook een gepersonaliseerde en menselijke dienstverlening te krijgen.\u00a0<\/p>\n<p>\nDeze \u2018human touch\u2019 zal echter wel zorgvuldig moeten worden bewaakt, want de laadtijden van de schermen duren soms nog (frustrerend) lang en ondanks de aanwezigheid van het winkelpersoneel werd uw reporter gedurende de hele tijd van het bezoek door niemand aangesproken\u2026 Een heel knap concept, maar de aandacht niet laten verslappen lijkt de boodschap.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Barcelona experimenteert Media Markt met Digital Store, een uniek winkelconcept dat omnichannel, technologische snufjes en de beperkte ruimte in een stadswinkel ten volle benut. RetailDetail ging het voor u bekijken. \u00a0 Dansende robot in de etalage Wie de Media Markt-winkels met tapijtvloeren en stapels dozen gewoon is, trekt de ogen wijd open als hij [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retailhunt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RetailHunt: Media Markt Digital Store in Barcelona - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In Barcelona experimenteert Media Markt 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