{"id":150147,"date":"2026-06-16T10:35:31","date_gmt":"2026-06-16T08:35:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150147"},"modified":"2026-06-16T10:35:31","modified_gmt":"2026-06-16T08:35:31","slug":"yaya-versnelt-belgische-expansie-met-drie-nieuwe-winkels","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/yaya-versnelt-belgische-expansie-met-drie-nieuwe-winkels\/","title":{"rendered":"Yaya versnelt Belgische expansie met drie nieuwe winkels"},"content":{"rendered":"\n

Yaya <\/strong>gaat voor groei in Belgi\u00eb: het Nederlandse modemerk opende pas een grote flagshipstore in Antwerpen, en nu kondigt eigenaar Patrick Draijer ook al vestigingen aan in Oostende en Leuven. <\/p>\n\n\n\n

Vlaggenschip in Antwerpen<\/h2>\n\n\n\n

In Antwerpen opende Yaya aan de Korte Gasthuistraat, in het winkelgebied de Wilde Zee, haar vlaggenschip voor de Belgische markt. \u201cDit is denk ik wel wat je een vlaggenschip kunt noemen\u201d, aldus Draijer op LinkedIn. \u201cWat een heerlijke locatie, wat een pand<\/a>, maar liefst 350 vierkante meter. Hier komt ons Yaya-DNA in al z\u2019n facetten samen. De luchtigheid, de ruimte, de configuratie die uitnodigt om te ontdekken. In al dit, komt de collectie volledig tot zijn recht en kan in al haar elegantie stralen.\u201d<\/p>\n\n\n\n

De vestiging in Antwerpen is de zevende van Yaya in Belgi\u00eb. En de volgende stappen zijn bekend: Yaya Oostende opent zijn deuren in de Adolf Buylstraat, daarna volgt Leuven in de Leopold Vanderkelenstraat. <\/p>\n\n\n\n

Yaya, opgericht in Nederland, profileert zich als een modemerk dat fysieke winkels combineert met digitale ervaringen \u2013 een concept dat het merk als \u201cphygital\u201d beschrijft. De expansie in Belgi\u00eb past in een bredere strategie om de aanwezigheid in de Benelux en Duitsland uit te breiden.<\/p>\n","protected":false},"excerpt":{"rendered":"

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