{"id":150214,"date":"2026-06-17T10:43:16","date_gmt":"2026-06-17T08:43:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150214"},"modified":"2026-06-17T10:43:17","modified_gmt":"2026-06-17T08:43:17","slug":"ondanks-marktaandeelverlies-zal-colruyt-niet-op-zondag-openen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ondanks-marktaandeelverlies-zal-colruyt-niet-op-zondag-openen\/","title":{"rendered":"Ondanks marktaandeelverlies zal Colruyt niet op zondag openen"},"content":{"rendered":"\n

Hoewel Colruyt<\/strong> klanten verliest aan concurrenten die op zondag openen, bevestigt de retailer nogmaals dat de zondagsopening voorlopig geen optie is: \u201cNiet zolang er geen gelijk speelveld komt op het gebied van verloning\u201d.<\/p>\n\n\n\n

Marktaandeel onder druk<\/h2>\n\n\n\n

Enkele jaren geleden bedroeg het gezamenlijke marktaandeel van Colruyt, Okay, Spar en Comarkt in Belgi\u00eb nog meer dan 30%, maar intussen is het gedaald tot 28,5%<\/a>, bleek zopas uit de publicatie van de financi\u00eble resultaten. In de eerste jaarhelft bedroeg het marktaandeel nog 28,8%. De retailer verwacht overigens niet dat die erosie in het lopende boekjaar zal stoppen.<\/p>\n\n\n\n

E\u00e9n van de oorzaken is de veralgemeende zondagsopening bij het merendeel van de concurrenten, die nu vaak zelfs zeven dagen op zeven geopend zijn. Dat kost Colruyt klanten en omzet. Terwijl Aldi <\/strong>en Lidl<\/strong> w\u00e9l aanstalten maken om met de vakbonden in gesprek te gaan over de mogelijkheid om minstens een deel van hun winkels ook op zondag te openen, doet Colruyt dat niet.<\/p>\n\n\n\n

Loonkosten wegen te zwaar door<\/h2>\n\n\n\n

Dat bevestigt CEO Stefan Goethaert nogmaals tegenover persagentschap Belga. \u201cDat gebeurt niet zolang er geen gelijk speelveld komt op het gebied van verloning<\/a>\u201d, zegt hij. Omdat Colruyt niet met franchisenemers werkt, zoals Delhaize, Carrefour of Albert Heijn, wegen de loonkosten te zwaar door.  \u201cHet verloningsstelsel is nog gebaseerd op een situatie van tientallen jaren geleden en zou moeten worden herzien.\u201d<\/p>\n\n\n\n

Op zondag openen volgens de huidige voorwaarden zou niet rendabel zijn voor de Colruyt Laagste Prijzen winkels. En rentabiliteit is belangrijker dan marktaandeel: \u201cVoor ons is marktaandeel nooit een doelstelling op zich geweest. Wel een gevolg\u201d, aldus de CEO.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hoewel Colruyt klanten verliest aan concurrenten die op zondag openen, bevestigt de retailer nogmaals dat de zondagsopening voorlopig geen optie is: \u201cNiet zolang er geen gelijk speelveld komt op het gebied van verloning\u201d.<\/p>\n","protected":false},"author":3,"featured_media":144391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[1964],"people":[1267],"extra":[],"company":[201,141],"topic":[],"region":[90],"class_list":["post-150214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-zondagsopening","people-stefan-goethaert","company-colruyt","company-colruyt-group","region-belgie"],"acf":[],"yoast_head":"\nOndanks marktaandeelverlies zal Colruyt niet op zondag openen - RetailDetail BE<\/title>\n<meta name=\"description\" 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