{"id":150368,"date":"2026-06-18T15:29:13","date_gmt":"2026-06-18T13:29:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150368"},"modified":"2026-06-18T15:40:13","modified_gmt":"2026-06-18T13:40:13","slug":"ahold-delhaize-laat-amazon-topvrouw-amerikaanse-activiteiten-leiden","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ahold-delhaize-laat-amazon-topvrouw-amerikaanse-activiteiten-leiden\/","title":{"rendered":"Ahold Delhaize vertrouwt Amerikaanse activiteiten toe aan Amazon-topvrouw"},"content":{"rendered":"\n<p><strong>Ahold Delhaize<\/strong> draagt Claire Peters voor als nieuwe CEO voor de Verenigde Staten. Peters werkte de voorbije jaren als Vice President Worldwide Fresh bij <strong>Amazon<\/strong>, waar ze verantwoordelijk was voor de versactiviteiten, zowel in Noord-Amerika als internationaal. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ervaring op meerdere continenten<\/h2>\n\n\n\n<p>De Britse start op 8 september als CEO van Ahold Delhaize USA, de grootste markt van de supermarktgroep. Onder Peters brengt volgens Ahold Delhaize drie decennia ervaring mee in foodretail, groothandel en e-commerce. Ze leidde grote operationele organisaties in verschillende werelddelen en bouwde een reputatie op rond digitale transformatie en klantgerichtheid.<\/p>\n\n\n\n<p>Opvallend is dat Peters tot 2025 werkte bij e-commercerivaal <strong>Amazon<\/strong>, maar die trok begin dit jaar de stekker uit alle fysieke Amazon Fresh- en Amazon Go-supermarkten. Eerder bekleedde ze leidinggevende functies bij het Australische <strong>Woolworths <\/strong>Group en bij <strong>Tesco<\/strong>, zowel in het Verenigd Koninkrijk als in Thailand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Omnichannel-expertise<\/h2>\n\n\n\n<p>Topman Frans Muller noemt haar een geschikte kandidaat om de Amerikaanse activiteiten naar een volgende fase te brengen. Ook voorzitter van de raad van commissarissen Wiebe Draijer benadrukt haar ervaring met complexe verandertrajecten. Hij wijst op haar expertise in zowel fysieke retail als digitale activiteiten en haar staat van dienst in het realiseren van groei.<\/p>\n\n\n\n<p>Peters krijgt de opdracht om de verdere uitvoering van de groeistrategie &#8220;Growing Together&#8221; te ondersteunen. Zelf zegt zij te willen voortbouwen op de sterke positie van de Amerikaanse supermarktmerken. Daarbij legt ze de nadruk op het verbeteren van de klantervaring, het versnellen van omnichannelgroei en de uitbreiding van het huismerkenaanbod.<\/p>\n\n\n\n<p>Met de komst van een voormalige Amazon-manager haalt Ahold Delhaize alvast extra digitale en operationele expertise binnen op een moment dat de concurrentie tussen traditionele supermarkten en online spelers verder toeneemt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahold Delhaize draagt Claire Peters voor als nieuwe CEO voor de Verenigde Staten. Peters werkte de voorbije jaren als Vice President Worldwide Fresh bij Amazon, waar ze verantwoordelijk was voor de versactiviteiten, zowel in Noord-Amerika als internationaal.<\/p>\n","protected":false},"author":5,"featured_media":116250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[44,43],"company":[124],"topic":[478],"region":[207],"class_list":["post-150368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","extra-plus","company-ahold-delhaize","topic-managementwissel","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ahold Delhaize vertrouwt Amerikaanse activiteiten toe aan Amazon-topvrouw - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ahold Delhaize draagt Claire Peters voor als nieuwe CEO voor de Verenigde Staten. 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