{"id":150615,"date":"2026-06-24T15:41:13","date_gmt":"2026-06-24T13:41:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150615"},"modified":"2026-06-24T15:41:15","modified_gmt":"2026-06-24T13:41:15","slug":"kapitaalverhoging-spijst-caloriearme-ketchup-en-mayonaise-van-jaspers-sauzen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/kapitaalverhoging-spijst-caloriearme-ketchup-en-mayonaise-van-jaspers-sauzen\/","title":{"rendered":"Kapitaalverhoging spijst caloriearme ketchup en mayonaise van Jasper\u2019s Sauzen"},"content":{"rendered":"\n<p><strong>Jasper\u2019s Sauzen<\/strong> wil zich nestelen tussen de gevestigde namen in het Belgische sauzenschap. Het jonge merk haalt 400.000 euro op, sluit een nationaal contract met <strong>Delhaize <\/strong>en bereidt verdere expansie in Belgi\u00eb en daarbuiten voor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Klaar om op te schalen<\/h2>\n\n\n\n<p>Vijf jaar geleden begonnen Jasper Caerels en Guillaume Gauquie te experimenteren met gezondere alternatieven voor klassieke tafelsauzen. Met Jasper\u2019s Sauzen zetten ze in op mayonaise, ketchup en andere koude sauzen, maar minder calorie\u00ebn. De producten zijn ook veganistisch, gluten- en lactosevrij.<\/p>\n\n\n\n<p>Voor de ontwikkeling en productie werkt Jasper\u2019s Sauzen samen met <strong>Solina<\/strong>, een internationale producent van sauzen en smaakmakers die jaarlijks meer dan 1,5 miljard euro omzet boekt. De samenwerking geeft het jonge merk toegang tot industri\u00eble productiekennis, zonder dat het de controle over de recepten opgeeft. Die opzet moet de oprichters toelaten sneller op te schalen zodra de distributie groeit.<\/p>\n\n\n\n<p>Een succesrecept, zo denkt toch staalondernemer Joris Ide. In een recente kapitaalverhoging <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/joris-ide-investeert-in-belgische-caloriearme-ketchup-van-twee-dertigers\/10676432\">pompte de investeerder 400.000 euro in het bedrijf<\/a>, wat hem een kwart van het kapitaal oplevert. Het geld moet vooral dienen voor merkopbouw, distributie en commerci\u00eble groei, vertellen de oprichters aan De Tijd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nationale retaildeals<\/h2>\n\n\n\n<p>Jasper\u2019s Sauzen ligt vandaag in ongeveer 300 zelfstandige supermarkten van <strong>Albert Heijn<\/strong>, <strong>Spar<\/strong>, <strong>Carrefour <\/strong>en <strong>Delhaize<\/strong>. De volgende stap volgt via Delhaize, waarmee het merk een nationaal contract heeft gesloten. Begin juli krijgt de lancering extra ondersteuning met een 1+1-gratisactie. Daarnaast willen de oprichters tientallen proeverijen organiseren en hun merk zichtbaarder maken via sociale media &#8220;met een of twee influencers&#8221;.<\/p>\n\n\n\n<p>Vorig jaar draaide de start-up 200.000 euro omzet, maar ook nog rode cijfers. De oprichters mikken erop om in 2028 kostendekkend te zijn. Daarvoor willen ze meer nationale contracten afsluiten met grote retailers. Ook buitenlandse expansie staat op de agenda: Nederland en Duitsland vormen de volgende doelmarkten. In Frankrijk liggen de sauzen al in een beperkt aantal supermarkten van onder meer <strong>Intermarch\u00e9 <\/strong>en <strong>Super U<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jasper\u2019s Sauzen wil zich nestelen tussen de gevestigde namen in het Belgische sauzenschap. Het jonge merk haalt 400.000 euro op, sluit een nationaal contract met Delhaize en bereidt verdere expansie in Belgi\u00eb en daarbuiten voor.<\/p>\n","protected":false},"author":5,"featured_media":150616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[2058],"topic":[197],"region":[90],"class_list":["post-150615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-jaspers-sauzen","topic-expansie","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kapitaalverhoging spijst caloriearme ketchup en mayonaise van Jasper\u2019s Sauzen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jasper\u2019s Sauzen wil zich nestelen tussen de gevestigde namen in het Belgische sauzenschap. 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