{"id":15071,"date":"2016-10-06T09:17:08","date_gmt":"2016-10-06T09:17:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-market-presente-une-variante-highlife-a-woluwe\/"},"modified":"2016-10-06T09:17:08","modified_gmt":"2016-10-06T09:17:08","slug":"carrefour-market-presente-une-variante-highlife-a-woluwe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/carrefour-market-presente-une-variante-highlife-a-woluwe\/","title":{"rendered":"Carrefour market toont \u2018highlife\u2019 variant in Woluwe"},"content":{"rendered":"<p>In Sint-Pieters-Woluwe opende <strong>Carrefour market<\/strong> een supermarkt in een nieuw, chic kleedje: de warme winkelinrichting en het aangepaste assortiment bezorgen de winkel een upscale positionering. \u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Hoofdrol voor versmarkt<\/h2>\n<p>De nieuwe Carrefour ligt in de Gebroeders Legrainlaan, aan de Vogelzang in Sint-Pieters-Woluwe: een \u2018betere\u2019 wijk, zeg maar. \u00a0De winkel speelt dan ook in op de behoeften en verwachtingen van de shoppers in deze zone.<strong> <\/strong><\/p>\n<p>\nHet resultaat is een winkel met een meer upscale positionering, waarin vooral de versmarkt een hoofdrol speelt. Shoppers ontdekken er een aantal nieuwigheden zoals gerijpt vlees en een rijpingskamer, een vernieuwde wijnafdeling, een aanbod losse producten en nieuwe referenties die niet in andere Carrefour market-winkels te vinden zijn.\u00a0Carr\u00e9 Associates stond in voor de strategische studie en het winkelontwerp.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Warme materialen<\/h2>\n<p>Carrefour Market Europe is met minder dan 1.000 m\u00b2 verkoopoppervlakte geen grote winkel, maar biedt de lokale klanten wel alles wat ze nodig hebben. De inrichting is aantrekkelijk, modern, authentiek, met warme materialen als hout en baksteen. Speelse communicatie is overvloedig aanwezig, maar wordt nergens opdringerig.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cHet gaat niet om een nieuw concept\u201d, benadrukt Carrefour-woordvoerder Baptiste Van Outryve: \u201cWe zijn al enkele jaren bezig met de modernisering van Carrefour market. Daarbij wil de formule zich steeds aanpassen aan de lokale bevolking. We hebben momenteel drie varianten met elk een andere \u2018look &amp; feel\u2019. Het klassieke model is intussen bekend. In Brasschaat en Boondael kun je ons \u2018urban\u2019 model ontdekken. En Carrefour market Europe is wat we ons \u2018highlife\u2019 model noemen.\u201d De winkel is open sinds twee maanden en bijkomende openingen staan op de planning.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Sint-Pieters-Woluwe opende Carrefour market een supermarkt in een nieuw, chic kleedje: de warme winkelinrichting en het aangepaste assortiment bezorgen de winkel een upscale positionering. \u00a0 Hoofdrol voor versmarkt De nieuwe Carrefour ligt in de Gebroeders Legrainlaan, aan de Vogelzang in Sint-Pieters-Woluwe: een \u2018betere\u2019 wijk, zeg maar. \u00a0De winkel speelt dan ook in op de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour market toont \u2018highlife\u2019 variant in Woluwe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In Sint-Pieters-Woluwe opende Carrefour market een supermarkt in een nieuw, chic kleedje. 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