{"id":150743,"date":"2026-06-26T09:58:14","date_gmt":"2026-06-26T07:58:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150743"},"modified":"2026-06-26T09:58:16","modified_gmt":"2026-06-26T07:58:16","slug":"hoe-bofrost-een-ijskoude-onlineverkoper-wordt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/hoe-bofrost-een-ijskoude-onlineverkoper-wordt\/","title":{"rendered":"Hoe Bofrost een ijskoude onlineverkoper wordt"},"content":{"rendered":"\n

Bofrost<\/strong>, de Europese marktleider in diepvriesproducten aan huis, heeft zijn boekjaar 2025\/26 afgesloten met een vrijwel stabiele omzet. Toch is er groei, meer bepaald bij de onlinebestellingen.<\/p>\n\n\n\n

Online, niet aan de deur<\/h2>\n\n\n\n

Bofrost realiseerde in het jaar tot eind februari een omzetgroei van 0,6% tot 1,42 miljard euro. De belangrijkste groei komt niet uit het klassieke verkoopmodel aan de deur, maar uit het onlinekanaal. In Duitsland steeg de internetomzet met 7,8%. Onlinebestellingen zijn daar inmiddels goed voor 14,1% van de totale omzet. <\/p>\n\n\n\n

Over de winstgevendheid geeft Bofrost geen concrete cijfers. Het bedrijf stelt alleen dat de investeringen, ondanks de uitdagende macro-economische omstandigheden, hebben bijgedragen aan een stabiel resultaat. Druk op de prijzen, logistieke kosten en investeringen in digitalisering<\/a> zetten de marges onder druk, weet Lebensmittel Zeitung.<\/p>\n\n\n\n

Hoewel het bedrijf historisch steunt op deur-aan-deurverkoop aan huis, is er een duidelijke verschuiving naar digitale klantrelaties. Bofrost is actief in elf Europese landen en positioneert zich daarom vandaag ook ruimer als specialist in diepvriesleveringen aan huis. Het concern wil zijn digitale infrastructuur verder uitbouwen, onder meer via investeringen in IT.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bofrost, de Europese marktleider in diepvriesproducten aan huis, heeft zijn boekjaar 2025\/26 afgesloten met een vrijwel stabiele omzet. Toch is er groei, meer bepaald bij de onlinebestellingen.<\/p>\n","protected":false},"author":5,"featured_media":150744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[2062],"topic":[88,198],"region":[177],"class_list":["post-150743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-bofrost","topic-bedrijfsresultaten","topic-e-commerce","region-duitsland"],"acf":[],"yoast_head":"\nHoe Bofrost een ijskoude onlineverkoper wordt - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/hoe-bofrost-een-ijskoude-onlineverkoper-wordt\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe Bofrost een ijskoude onlineverkoper wordt - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Bofrost, de Europese marktleider in diepvriesproducten aan huis, heeft zijn boekjaar 2025\/26 afgesloten met een vrijwel stabiele omzet. 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