{"id":150911,"date":"2026-06-30T11:07:28","date_gmt":"2026-06-30T09:07:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150911"},"modified":"2026-06-30T11:07:31","modified_gmt":"2026-06-30T09:07:31","slug":"berlijn-zet-deur-open-voor-chinese-overname-mediamarkt-saturn","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/berlijn-zet-deur-open-voor-chinese-overname-mediamarkt-saturn\/","title":{"rendered":"Berlijn zet deur open voor Chinese overname MediaMarkt-Saturn"},"content":{"rendered":"\n<p>De Duitse regering geeft <strong>JD.com<\/strong> groen licht voor de overname van <strong>Ceconomy<\/strong>, het moederbedrijf van <strong>MediaMarkt <\/strong>en <strong>Saturn<\/strong>. Maar Brussel houdt de sleutel nog in handen: de Europese Commissie onderzoekt of Chinese staatssteun de deal vertekent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brussel onderzoekt Chinese inmenging<\/h2>\n\n\n\n<p>De Chinese retail- en logistiekgroep JD.com heeft een belangrijke horde genomen in zijn poging om MediaMarkt-Saturn in handen te krijgen. Het Duitse ministerie van Economie keurt de overname van Ceconomy goed, maar koppelt daar voorwaarden aan om de persoonsgegevens van Duitse klanten beschermen en geven Berlijn verregaande controle- en toezichtrechten. Bij overtredingen kan de Duitse regering de toestemming intrekken. JD.com reageert opgelucht en rekent op een volledige goedkeuring in de tweede jaarhelft.<\/p>\n\n\n\n<p>Toch is de deal nog niet rond. De Europese Commissie opende eind mei een diepgaand onderzoek onder de Foreign Subsidies Regulation. Brussel vermoedt dat JD.com mogelijk Chinese subsidies kreeg, die de interne markt kunnen verstoren. De Commissie onderzoekt onder meer preferenti\u00eble financiering, belastingvoordelen en overheidssubsidies.<\/p>\n\n\n\n<p>Brussel wil nagaan of die steun JD.com in staat stelde betere overnamevoorwaarden te bieden en of de combinatie met Ceconomy de concurrentie in Europa kan aantasten. De Europese toezichthouder heeft tot 2 oktober om een beslissing te nemen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MediaMarkt-Saturn als springplank<\/h2>\n\n\n\n<p>JD.com zoekt groei buiten China, waar de consumptie vertraagt en concurrenten als Meituan, Pinduoduo, Temu en Shein druk zetten. JD.com wil in Europa via twee sporen groeien: via zijn eigen platform <strong>Joybuy <\/strong>en via overnames. Ceconomy geeft meteen een grote Europese voetafdruk: MediaMarkt en Saturn tellen samen meer dan 1.000 winkels in Europa en combineren fysieke verkoop met onlinehandel. <\/p>\n\n\n\n<p>JD.com-topvrouw Sandy Xu ziet vooral kansen in markten als Duitsland en het Verenigd Koninkrijk. Zij wijst erop dat de onlinepenetratie in de Europese retail lager ligt dan in de Verenigde Staten en Azi\u00eb. \u201c<a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/handelsriese-aus-china-so-strebt-jd.com-nach-europa-191768\">Daar ligt dus een groeikans voor ons<\/a>\u201d, zegt Xu tegenover LebensmittelZeitung. Over de concurrentie klinkt ze zelfverzekerd: \u201cWij zijn er vrij zeker van dat wij een betere winkelervaring kunnen bieden.\u201d<\/p>\n\n\n\n<p>Toch kan de deal politiek gevoeliger liggen dan een klassieke retailovername. JD.com krijgt via Ceconomy toegang tot klantdata, winkelnetwerken, logistieke stromen en een strategische positie in consumentenelektronica. Duitsland geeft daarom wel toestemming, maar niet zonder toezicht. Brussel bepaalt nu of de Chinese groep ook op Europees niveau door mag.<\/p>\n\n\n\n<p><em>Op 8 september gaat de <strong>Wingzz<\/strong>-retailreis achter de schermen bij <strong>JD.com<\/strong>. Voordien bezoeken we &#8217;s werelds eerste robotschool en <strong>Rednote<\/strong>. De dag eindigt met een walking dinner op het Belgisch Consulaat-Generaal in Shanghai. <a href=\"https:\/\/www.jorgsnoeck.com\/wingzz\/\">Mis het niet en schrijf je nog snel in &#8211; er zijn nog maar een paar plaatsen beschikbaar.<\/a><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.jorgsnoeck.com\/wingzz\/\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"430\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/wingzz-banners-2.jpg\" alt=\"\" class=\"wp-image-143980\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/wingzz-banners-2.jpg 900w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/wingzz-banners-2-300x143.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/wingzz-banners-2-768x367.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>De Duitse regering geeft JD.com groen licht voor de overname van Ceconomy, het moederbedrijf van MediaMarkt en Saturn. Maar Brussel houdt de sleutel nog in handen: de Europese Commissie onderzoekt of Chinese staatssteun de deal vertekent.<\/p>\n","protected":false},"author":5,"featured_media":137830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[43],"company":[426,454],"topic":[281],"region":[177],"class_list":["post-150911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro","extra-plus","company-ceconomy","company-jd-com","topic-overname","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Berlijn zet deur open voor Chinese overname MediaMarkt-Saturn - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Duitse regering geeft JD.com groen licht voor de overname van MediaMarkt en Saturn. 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