{"id":150941,"date":"2026-06-30T15:57:18","date_gmt":"2026-06-30T13:57:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150941"},"modified":"2026-06-30T16:29:00","modified_gmt":"2026-06-30T14:29:00","slug":"wie-is-colos-de-nieuwe-challenger-in-doe-het-zelf","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/wie-is-colos-de-nieuwe-challenger-in-doe-het-zelf\/","title":{"rendered":"Wie is Colos, de nieuwe &#8220;challenger&#8221; in doe-het-zelf?"},"content":{"rendered":"\n<p><strong>Colos<\/strong> verklaart zichzelf de nieuwe &#8220;challenger in de vastgeroeste doe-het-zelfmarkt&#8221; in Belgi\u00eb. De eerste opening, op de ex-<strong>Makro<\/strong>-site in Machelen, belooft meteen de grootste doe-het-zelfwinkel van het land te worden. Daarna ook andere Makro-sites in het vizier komen. Maar wie schuilt er achter al dat spiergerol?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Vanuit de groep&#8221;<\/h2>\n\n\n\n<p>Aan het hoofd van Colos staat Lo\u00efc Hardy, die volgens LinkedIn eerder Sales Excellence Manager was bij <strong>Hubo<\/strong> Belgi\u00eb. Sinds drie maanden leidt hij het nieuwe doe-het-zelfconcept, dat opvallend genoeg eveneens in Wommelgem gevestigd is. Ook marketingverantwoordelijke Marielle Duchesne was tot nu toe adjunct hoofd publiciteit bij Hubo Belgi\u00eb.<\/p>\n\n\n\n<p>De link wordt helemaal duidelijk in de vacatures voor Colos. Daaruit blijkt immers niet alleen dat in Sint-Pieters-Leeuw al de tweede winkel is voorzien, ze staan ook gewoon op de Hubo-website. Daar staat het overigens letterlijk: \u201c<a href=\"https:\/\/www.hubo.be\/nl\/over-hubo\/vacatures\/vacatures-diy-concept\/\">Vanuit de Hubo-groep lanceren we een volledig nieuw innovatief DIY-concept<\/a> in Belgi\u00eb. Ons doel? D\u00e9 referentie worden voor iedereen die grotere projecten wil realiseren.\u201d<\/p>\n\n\n\n<p>Ook het hoofdkantoor krijgt een duidelijke plaats in de strategie: \u201cOns hoofdkantoor, het kloppend hart van het nieuwe concept, bevindt zich in Wommelgem. Vanuit hier sturen we de verdere uitrol van ons merk strategisch aan en werken we samen aan sterke commerci\u00eble en operationele resultaten. Het hoofdkantoor vormt de verbindende schakel tussen onze winkels, leveranciers en partners.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kleine of net grote zus?<\/h2>\n\n\n\n<p>Colos wordt dus een zustermerk van Hubo. De formule mikt weliswaar niet zozeer op de klassieke klusser die snel verf, schroeven of tuingereedschap nodig heeft, maar op klanten met grotere projecten. \u201cVoor zowel particuliere doe-het-zelvers als kleine aannemers en semiprofessionelen <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/grootste-doe-het-zelfzaak-van-belgie-opent-op-makro-site-in-machelen\/\">die grotere huis-, tuin- en bouwprojecten willen realiseren<\/a>\u201d, zegt Hardy in de aankondiging.<\/p>\n\n\n\n<p>Het prijsargument krijgt in de positionering van Colos bovendien meer nadruk dan bij Hubo vandaag het geval is. Er is niet alleen sprake van &#8220;\u00e9\u00e9n plek waar prijsbewuste klanten al hun aankopen inslaan&#8221;, maar zelfs van een &#8220;laagste prijsgarantie, ondersteund door volume-inkopen&#8221;. Grotere volumes, scherpe prijzen; de formule lijkt dus gebouwd op een duidelijke belofte, maar bovenal op de operationele schaal, inkoopkracht en toeleveringsketen van Hubo.<\/p>\n\n\n\n<p>Waar marktleider Hubo zich vooral lokaal en voor kleine tot medium projecten positioneert, met service, proximiteit en vertrouwen als USP&#8217;s, gaat Colos eerder voor prijs en een breed assortiment. Die positionering komt veel meer overeen met die van het Duitse <strong>Hornbach<\/strong>, dat zelf ook grote projecten als doelgroep, en prijs, performantie en assortimentbreedte als USP&#8217;s heeft. Op een vertragende Duitse thuismarkt is <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/hornbach-zet-de-zaag-in-marktaandeel-concurrenten\/\">het buitenland daar trouwens d\u00e9 groeimotor<\/a>, met opvallend sterke cijfers in buurmarkt Nederland. Toch is elke vergelijking tussen het Colos-logo en het oranje van Hornbach, <strong>OBI <\/strong>of <strong>B&amp;Q<\/strong> ongetwijfeld louter toeval?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colos verklaart zichzelf de nieuwe &#8220;challenger in de vastgeroeste doe-het-zelfmarkt&#8221; in Belgi\u00eb. De eerste opening, op de ex-Makro-site in Machelen, belooft meteen de grootste doe-het-zelfwinkel van het land te worden. Daarna ook andere Makro-sites in het vizier komen. Maar wie schuilt er achter al dat spiergerol?<\/p>\n","protected":false},"author":5,"featured_media":150942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"people":[],"extra":[43],"company":[2064,928],"topic":[264,221],"region":[90],"class_list":["post-150941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doe-het-zelf-tuin","extra-plus","company-colos","company-hubo","topic-winkelconcept","topic-winkelopeningen","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie is Colos, de nieuwe &quot;challenger&quot; in doe-het-zelf? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colos verklaart zichzelf de nieuwe &quot;challenger in de vastgeroeste doe-het-zelfmarkt&quot; in Belgi\u00eb. 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