{"id":150952,"date":"2026-07-03T10:46:12","date_gmt":"2026-07-03T08:46:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=150952"},"modified":"2026-07-03T10:46:16","modified_gmt":"2026-07-03T08:46:16","slug":"mms-onthult-tour-de-france-programma-als-officiele-partner","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/mms-onthult-tour-de-france-programma-als-officiele-partner\/","title":{"rendered":"M&amp;M\u2019S onthult Tour de France-programma als offici\u00eble partner"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 576)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-150957\" data-id=\"150957\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/MMS-TDF-1-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/MMS-TDF-1-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/MMS-TDF-1-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/MMS-TDF-1-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/MMS-TDF-1-1536x864.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/MMS-TDF-1-1270x714.jpg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/MMS-TDF-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-150956\" data-id=\"150956\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide2-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide2-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide2-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide2-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide2-1270x714.jpg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide2.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-150955\" data-id=\"150955\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide1-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide1-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide1-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide1-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide1-1270x714.jpg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/06\/Slide1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>(<em>Publireportage<\/em>) <strong>M&amp;M&#8217;S<\/strong> fietst mee met de Tour de France. Het kleurrijke snoepjesmerk sluit zich samen met <strong>Zwift <\/strong>voor het eerst als offici\u00eble partner aan bij de Tour de France en de Tour de France Femmes. Een karavaan, Franse winkelactivaties en een mediacampagne hebben als doel verbinding met de miljoenen fans van de Grande Boucle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leverancier van de Tour<\/h2>\n\n\n\n<p>Als populair en verbindend sportevenement voor alle leeftijden, brengt de Tour de France elk jaar miljoenen toeschouwers op de been, zowel langs de weg als voor de buis. M&amp;M\u2019S wordt met Zwift een offici\u00eble leverancier van de Tour de France en de Tour de France Femmes en zet daarmee een feestelijke traditie voort. Door zich aan te sluiten bij het avontuur van de Grande Boucle, brengt M&amp;M\u2019S haar vrolijke en kleurrijke universum naar een van de meest iconische jaarlijkse sportevenementen.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Met dit partnership is onze ambitie om: liefhebbers een memorabel moment laten beleven met M&amp;M\u2019S. Dankzij de karavaan, winkelactivaties in Frankrijk en ons mediaplan willen we een sterke verbinding cre\u00ebren tussen het merk en de miljoenen toeschouwers die van de Tour de France een uniek evenement maken.&#8221;<\/p><cite>William Salhany, Marketing Director Mars Wrigley France<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Het hoogtepunt van de campagne wordt de M&amp;M\u2019S-karavaan, die alle etappes van de Tour de France en de Tour de France Femmes met Zwift aflegt. De karavaan, die onthuld is in Haguenau, de grootste Europese productielocatie voor M&amp;M\u2019S, zal gedurende de hele tour de feestelijke en kleurrijke wereld van het merk belichamen. Langs de wegen van de Grande Boucle worden M&amp;M\u2019S-zakjes en andere souvenirs uitgedeeld aan de toeschouwers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Franse wortels en Benelux-tintje<\/h2>\n\n\n\n<p>Het Tour de France-partnership weerspiegelt de diepe wortels van Mars Wrigley in Frankrijk. De fabriek in Haguenau (Elzas),de allereerste op M&amp;M\u2019S gefocuste productielocatie in Europa, vierde in 2024 haar 50-jarig bestaan. Deze mijlpaal kent een sterk Benelux tintje: in 1974 verhuisde de productie van M&amp;M\u2019S namelijk van het Brabantse Veghel naar Haguenau, waarbij Nederlandse productie-experts een sleutelrol speelden bij de succesvolle opstart. <\/p>\n\n\n\n<p>De nauwe samenwerking tussen de locaties is altijd gebleven. Zo worden de pinda&#8217;s voor de inmiddels ruim 50 miljard M&amp;M\u2019S per jaar nog altijd in Nederland geroosterd. Eenmaal geproduceerd in Frankrijk, vinden de iconische kleurrijke chocoladesnoepjes hun weg terug naar de Belgische en Nederlandse winkelschappen.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cMet een grote traditie in cyclisme en veel enthusiaste wielrenner-fans is de Tour de France ook in Belgi\u00eb een populair en verbindend sportevenement voor alle leeftijden die vele toeschouwers op de been brengt, zowel langs de weg als voor de buis. M&amp;M\u2019S wordt met Zwift een offici\u00eble leverancier van de Tour de France en de Tour de France Femmes en zet daarmee een feestelijke traditie voort waarin verwennerij, plezier en sportieve emotie samenkomen. Wij kijken met veel interesse uit naar het tot leven komen van dit nieuwe partnerschap, in eerste plaats bij onze Zuiderburen.\u201d<\/p><cite>Suzan Dindo, General Manager Mars Wrigley Belgium &amp; Luxembourg<\/cite><\/blockquote><\/figure>\n<\/blockquote>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>M&#038;M&#8217;S fietst mee met de Tour de France. Het kleurrijke snoepjesmerk sluit zich samen met Zwift voor het eerst als offici\u00eble partner aan bij de Tour de France en de Tour de France Femmes. Een karavaan, Franse winkelactivaties en een mediacampagne hebben als doel verbinding met de miljoenen fans van de Grande Boucle.<\/p>\n","protected":false},"author":5,"featured_media":150953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[564],"topic":[488],"region":[89],"class_list":["post-150952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mars","topic-marketing","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M&amp;M\u2019S onthult Tour de France-programma als offici\u00eble partner - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/mms-onthult-tour-de-france-programma-als-officiele-partner\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M&amp;M\u2019S onthult Tour de France-programma als offici\u00eble partner - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"M&amp;M&#039;S fietst mee met de Tour de France. 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