{"id":151229,"date":"2026-07-06T15:46:06","date_gmt":"2026-07-06T13:46:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151229"},"modified":"2026-07-06T15:46:08","modified_gmt":"2026-07-06T13:46:08","slug":"fruitdrank-wicky-wordt-kleine-zus-van-appelsientje","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/fruitdrank-wicky-wordt-kleine-zus-van-appelsientje\/","title":{"rendered":"Fruitdrank Wicky wordt kleine zus van Appelsientje"},"content":{"rendered":"\n<p><strong>Refresco <\/strong>Benelux heeft de merkrechten van fruitdrankmerk <strong>Wicky <\/strong>verkocht aan <strong>Riedel<\/strong>. Riedel is de producent van onder meer <strong>Appelsientje<\/strong>, <strong>CoolBest <\/strong>en <strong>DubbelFrisss<\/strong>, en versterkt zijn positie in fruitige dranken nu dus nog verder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Aandacht die het verdient&#8221;<\/h2>\n\n\n\n<p>Riedel wordt dan wel eigenaar van het merk, Refresco Benelux blijft verantwoordelijk voor de productie en botteling van Wicky. Volgens beide bedrijven waarborgt die constructie de continu\u00efteit voor retailers en consumenten. Financi\u00eble details van de transactie zijn niet bekendgemaakt. De overname werd in het tweede kwartaal van 2026 afgerond.<\/p>\n\n\n\n<p>&#8220;Wicky is een merk met een rijke geschiedenis en een sterke positie binnen het segment frisse fruitige dranken&#8221;, zegt Alexander van Assouw, managing director van Refresco Benelux. Volgens hem kan Riedel het merk &#8220;de aandacht en ondersteuning geven die het verdient en naar een volgende fase brengen.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Refresco focust op productie<\/h2>\n\n\n\n<p>Ook Riedel ziet een duidelijke strategische fit. &#8220;Met iconische merken zoals Appelsientje, CoolBest en DubbelFrisss hebben we al een stevige positie in het segment frisse fruitige dranken. Wicky sluit daar naadloos op aan&#8221;, zegt algemeen directeur Bas Boswinkel. Hij benadrukt daarnaast uit te kijken naar de samenwerking met Refresco als productiepartner.<\/p>\n\n\n\n<p>De transactie past in een model waarbij Refresco zich blijft richten op zijn rol als onafhankelijke producent van dranken voor zowel retailers als merkeigenaren, terwijl Riedel zijn merkenportfolio verder uitbreidt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Refresco Benelux heeft de merkrechten van fruitdrankmerk Wicky verkocht aan Riedel. Riedel is de producent van onder meer Appelsientje, CoolBest en DubbelFrisss, en versterkt zijn positie in fruitige dranken nu dus nog verder.<\/p>\n","protected":false},"author":5,"featured_media":151230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[2067,2068],"topic":[281],"region":[324],"class_list":["post-151229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-refresco","company-riedel","topic-overname","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fruitdrank Wicky wordt kleine zus van Appelsientje - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Refresco Benelux heeft de merkrechten van fruitdrankmerk Wicky verkocht aan Riedel. 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