{"id":151288,"date":"2026-07-07T16:30:59","date_gmt":"2026-07-07T14:30:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151288"},"modified":"2026-07-07T16:31:02","modified_gmt":"2026-07-07T14:31:02","slug":"leroy-merlin-schoolt-zijn-verkoopmedewerkers-met-behulp-van-een-gespreksgerichte-ai","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/leroy-merlin-schoolt-zijn-verkoopmedewerkers-met-behulp-van-een-gespreksgerichte-ai\/","title":{"rendered":"Leroy Merlin leidt verkopers op met AI"},"content":{"rendered":"\n<p><strong>Leroy Merlin<\/strong> France zet een AI-chatbot in om verkopers te trainen met realistische klantgesprekken. De tool, Pocket Coach, draaide al vier maanden in een proefproject in acht winkels en leverde volgens de retailer meer vertrouwen bij teams, betere commerci\u00eble resultaten en tevredener klanten op.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vaardigheden verouderen snel<\/h2>\n\n\n\n<p>Voor Isma Hadjersi, verkoopdirecteur van Leroy Merlin France, draait het niet in de eerste plaats om technologie, maar om mensen. Volgens haar ligt de grootste uitdaging vandaag bij het snel verouderen van vaardigheden. Producten, gebruik, klantverwachtingen en technologie veranderen zo snel dat <a href=\"https:\/\/www.republik-retail.fr\/solutions-techno\/omnicanal\/leroy-merlin-entraine-ses-vendeurs-avec-une-ia-conversationnelle.html\">verkopers hun kennis voortdurend moeten vernieuwen<\/a>, stelde Hadjersi tijdens het congres Connect Lille.<\/p>\n\n\n\n<p>Klassieke opleidingen volstaan niet altijd, omdat ze te weinig aansluiten op de concrete situaties in de winkel en niet voortdurend ondersteuning bieden. Daarom zocht Leroy Merlin naar een oplossing die verkopers doorlopend op de werkvloer kan begeleiden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Coaching via de smartphone<\/h2>\n\n\n\n<p>Pocket Coach staat op de professionele smartphone van medewerkers en moet op termijn beschikbaar worden voor de 9.200 verkoopadviseurs van Leroy Merlin France. De toepassing werkt met gesproken simulaties: de AI speelt een klant die een product zoekt, twijfelt, bezwaar maakt of advies nodig heeft.<\/p>\n\n\n\n<p>Na het gesprek verandert de rol van de AI. \u201cZe speelt de rol van klant, maar ook die van coach die ultrapersoonlijke, zeer welwillende feedback geeft en onze medewerkers helpt om in hun vaardigheden te groeien.\u201d De tool beoordeelt niet alleen productkennis, maar ook commerci\u00eble houding, de kwaliteit van de vragen, de relevantie van argumenten, het vermogen om waarde te cre\u00ebren en om aanvullende verkoop voor te stellen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van training naar Twins<\/h2>\n\n\n\n<p>Voor Leroy Merlin stopt het project niet bij opleiding. Elke simulatie levert nieuwe data op, en die kennis wil de retailer op termijn breder inzetten. \u201cWij hebben vandaag een immaterieel actief binnen handbereik: de kennis van onze 9.200 medewerkers. Voor ons is dat een schat waar wij nu aan werken om de AI van morgen te bouwen.\u201d<\/p>\n\n\n\n<p>Die data moeten uitmonden in Twins, de volgende stap in het project. Vandaag beperkt de dataset zich nog grotendeels tot de ongeveer 300 medewerkers uit de testfase, maar een nationale uitrol tegen het einde van het jaar moet dat sterk uitbreiden. <\/p>\n\n\n\n<p>Leroy Merlin ziet Twins als een assistent die verkopers tijdens hun werk ondersteunt bij complexere of meer nichevragen: \u201cAl die data zullen het geheel voeden om te cre\u00ebren wat wij Twins hebben genoemd, de virtuele dubbelganger, de virtuele dagelijkse compagnon van onze medewerkers.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leroy Merlin France zet een AI-chatbot in om verkopers te trainen met realistische klantgesprekken. De tool, Pocket Coach, draaide al vier maanden in een proefproject in acht winkels en leverde volgens de retailer meer vertrouwen bij teams, betere commerci\u00eble resultaten en tevredener klanten op.<\/p>\n","protected":false},"author":5,"featured_media":136897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[1467,1263],"people":[],"extra":[43],"company":[1908],"topic":[245],"region":[89],"class_list":["post-151288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doe-het-zelf-tuin","tag-artificiele-intelligentie","tag-opleiding","extra-plus","company-leroy-merlin","topic-personeelsbeleid","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leroy Merlin leidt verkopers op met AI - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Leroy Merlin France zet een AI-chatbot in om verkopers te trainen met realistische klantgesprekken. 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