{"id":151336,"date":"2026-07-08T10:54:25","date_gmt":"2026-07-08T08:54:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151336"},"modified":"2026-07-08T10:54:27","modified_gmt":"2026-07-08T08:54:27","slug":"hoe-monoprix-de-stedelijke-buurtwinkel-wil-heruitvinden","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/hoe-monoprix-de-stedelijke-buurtwinkel-wil-heruitvinden\/","title":{"rendered":"Hoe Monoprix de stedelijke buurtwinkel wil heruitvinden"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 576)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151340\" data-id=\"151340\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1.Devanture-Monoprix-Magasin-dAix-en-Provence-1160x653-1-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1.Devanture-Monoprix-Magasin-dAix-en-Provence-1160x653-1-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1.Devanture-Monoprix-Magasin-dAix-en-Provence-1160x653-1-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1.Devanture-Monoprix-Magasin-dAix-en-Provence-1160x653-1-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/1.Devanture-Monoprix-Magasin-dAix-en-Provence-1160x653-1.jpg 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151337\" data-id=\"151337\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/2.Monoprix-Aix-en-Provence-1160x653-1.jpg 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151341\" data-id=\"151341\" data-aspect-ratio=\"1024 \/ 576\" 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src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/5.Monoprix-Aix-en-Provence-Rayon-fruits-et-legumes-2-1160x653-1-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/5.Monoprix-Aix-en-Provence-Rayon-fruits-et-legumes-2-1160x653-1-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/5.Monoprix-Aix-en-Provence-Rayon-fruits-et-legumes-2-1160x653-1-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/5.Monoprix-Aix-en-Provence-Rayon-fruits-et-legumes-2-1160x653-1-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/5.Monoprix-Aix-en-Provence-Rayon-fruits-et-legumes-2-1160x653-1.jpg 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151338\" data-id=\"151338\" data-aspect-ratio=\"576 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/4.Monoprix-Aix-en-Provence-La-Cantine-1-653x1160-1-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/4.Monoprix-Aix-en-Provence-La-Cantine-1-653x1160-1-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/4.Monoprix-Aix-en-Provence-La-Cantine-1-653x1160-1-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/4.Monoprix-Aix-en-Provence-La-Cantine-1-653x1160-1.jpg 653w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>De Franse retailgroep <strong>Casino<\/strong> bezorgt zijn stadswinkelformule <strong>Monoprix<\/strong> een verjongingskuur. In Aix-en-Provence toont de retailer een opgefriste merkidentiteit, met nieuwe concepten in schoonheid en foodservice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sterk herkenningspunt<\/h2>\n\n\n\n<p>De transformatie van Monoprix is onderdeel van \u201cRenouveau 2030\u201d, het strategisch plan van de groep Casino, die zich na het afstoten van zijn verlieslatende hyper- en supermarktactiviteiten wil concentreren op stads- en gemakswinkels. In die nieuwe strategie speelt de formule Monoprix een sleutelrol. De Monoprix-winkel in Aix-en-Provence Mirabeau is een van de eerste voorbeelden van deze transformatie.<\/p>\n\n\n\n<p>De remodelling omvat een nieuwe, duidelijkere en samenhangendere merkidentiteit. Het iconische \u201cPOP\u201d-symbool kreeg een update: het is expressiever en herkenbaarder en wordt zo een sterk herkenningspunt van de nieuwe identiteit. Daarnaast zet Casino in op een modernisering van de winkel- en online-ervaring, met een nieuw klanttraject en de versterking van de belangrijkste merkwerelden: voeding, mode, wonen en schoonheid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Onderscheidende concepten<\/h2>\n\n\n\n<p>In verschillende afdelingen duiken nieuwe onderscheidende concepten op, zoals de nieuwe afdeling schoonheid en verzorging La Beaut\u00e9. Het nieuwe foodserviceconcept La Cantine werd intussen al in een twintigtal winkels ge\u00efmplementeerd en genereert een omzetgroei van gemiddeld 10%. Er openen er tegen 2030 meer dan vijftig.<\/p>\n\n\n\n<p>Die nieuwe concepten brengen ook nieuwe werkwijzen, nieuwe vaardigheden en een versterkte klantrelatie met zich mee. Daarom gaat de hele operatie ook gepaard met een aanzienlijke inspanning op het gebied van opleiding en begeleiding, om de medewerkers vertrouwd te maken met schoonheidsadvies, horeca, klanttraject, digitale diensten en nieuwe tools.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Monoprix d\u00e9voile une nouvelle identit\u00e9 de marque\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yur1M_9eoYc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>De Franse retailgroep Casino bezorgt zijn stadswinkelformule Monoprix een verjongingskuur. In Aix-en-Provence toont de retailer een opgefriste merkidentiteit, met nieuwe concepten in schoonheid en foodservice. <\/p>\n","protected":false},"author":3,"featured_media":151337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[489,1063],"topic":[264],"region":[89],"class_list":["post-151336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-casino","company-monoprix","topic-winkelconcept","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe Monoprix de stedelijke buurtwinkel wil heruitvinden - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Franse retailgroep Casino bezorgt zijn stadswinkelformule Monoprix een verjongingskuur. 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