{"id":151474,"date":"2026-07-09T15:04:05","date_gmt":"2026-07-09T13:04:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151474"},"modified":"2026-07-09T15:04:07","modified_gmt":"2026-07-09T13:04:07","slug":"frieslandcampina-herschikt-europese-retailactiviteiten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/frieslandcampina-herschikt-europese-retailactiviteiten\/","title":{"rendered":"FrieslandCampina herschikt Europese retailactiviteiten"},"content":{"rendered":"\n<p><strong>FrieslandCampina<\/strong> wil zijn Europese retailactiviteiten samenbrengen in \u00e9\u00e9n organisatie. Zo brengt het zuivelconcern  zijn merkactiviteiten en private-labelactiviteiten in Europa dichter bij elkaar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Organisatorische gevolgen<\/h2>\n\n\n\n<p>Vanaf 1 januari 2027 wil FrieslandCampina de retailactiviteiten van de businessgroepen Europe en Retail &amp; Americas integreren. De co\u00f6peratieve zuivelgroep zegt dat de nieuwe structuur klanten beter moet bedienen en categorie\u00ebn moet versterken. Topman Jan Derck van Karnebeek noemt de ingreep een stap naar een eenvoudigere en klantgerichtere organisatie.<\/p>\n\n\n\n<p>Volgens Van Karnebeek moet de bundeling FrieslandCampina helpen om marktkansen sneller te benutten en schaalgrootte en expertise beter in te zetten. FrieslandCampina wil ook de Amerikaanse activiteiten, die nu onder Retail &amp; Americas vallen, onderbrengen bij Middle East, Pakistan &amp; Africa. Die businessgroep krijgt dan de naam Middle East, Pakistan, Africa &amp; Americas. <\/p>\n\n\n\n<p>Door de herschikking telt FrieslandCampina straks geen zeven maar zes businessgroepen. Dustin Woodward, nu President Europe, gaat de aangepaste businessgroep voor Europa leiden. Tuncay \u00d6zg\u00fcner, nu President Retail &amp; Americas, komt aan het hoofd van Middle East, Pakistan, Africa &amp; Americas. Ali Khan, momenteel President Middle East, Pakistan &amp; Africa, gaat met pensioen. Het bedrijf zegt later meer details te geven over de organisatorische gevolgen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FrieslandCampina wil zijn Europese retailactiviteiten samenbrengen in \u00e9\u00e9n organisatie. Zo brengt het zuivelconcern  zijn merkactiviteiten en private-labelactiviteiten in Europa dichter bij elkaar.<\/p>\n","protected":false},"author":5,"featured_media":72813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[72],"people":[],"extra":[],"company":[853],"topic":[1222],"region":[],"class_list":["post-151474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-zuivel","company-frieslandcampina","topic-herstructurering"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FrieslandCampina herschikt Europese retailactiviteiten - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/frieslandcampina-herschikt-europese-retailactiviteiten\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FrieslandCampina herschikt Europese retailactiviteiten - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"FrieslandCampina wil zijn Europese retailactiviteiten samenbrengen in \u00e9\u00e9n organisatie. 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