{"id":151557,"date":"2026-07-10T14:12:31","date_gmt":"2026-07-10T12:12:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151557"},"modified":"2026-07-10T14:12:32","modified_gmt":"2026-07-10T12:12:32","slug":"dreambaby-opent-vierde-nieuwe-winkel-in-enkele-maanden","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/dreambaby-opent-vierde-nieuwe-winkel-in-enkele-maanden\/","title":{"rendered":"Dreambaby opent vierde nieuwe winkel in enkele maanden"},"content":{"rendered":"\n<p><strong>Dreambaby <\/strong>opent op de voormalige <strong>Cora<\/strong>-site in Anderlecht een nieuwe winkel. Het is na Marche-en-Famenne, Hognoul en Genk de vierde nieuwe vestiging van de babyspecialist in enkele maanden tijd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Naar 32 winkels in 2026<\/h2>\n\n\n\n<p>De opening past binnen het groeiplan van Dreambaby, dat tegen eind 2026 over 32 winkels in Belgi\u00eb wil beschikken. De retailer combineert daarvoor nieuwe vestigingen met renovaties van bestaande winkels. De winkel in Anderlecht is 897 vierkante meter groot en cre\u00ebert 5,5 voltijdse banen. Vooral versterkt het de aanwezigheid van de keten in het Brussels Hoofdstedelijk Gewest.<\/p>\n\n\n\n<p>\u201cWe blijven bewust investeren in fysieke winkels omdat we merken dat aanstaande ouders nood hebben aan persoonlijk advies, inspiratie en de mogelijkheid om producten in het echt te ontdekken\u201d, zegt algemeen directeur Patrick Michielsens. Volgens hem bieden grotere winkels bovendien ruimte voor een breder assortiment en intensievere begeleiding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Complete leefwereld<\/h2>\n\n\n\n<p>De vestiging in Anderlecht behoort tot een nieuwe generatie Dreambaby-winkels. Klanten vinden er meer themacollecties en een ruimer aanbod aan geschenken, decoratie en speelgoed voor kinderen tot drie jaar. De retailer groepeert producten voor slapen, verzorging, eten, reizen en spelen per stijl, zodat ouders gemakkelijker een volledige babyuitzet kunnen samenstellen.<\/p>\n\n\n\n<p>Dreambaby verkoopt onder meer producten van Dreambee, Little Dutch, Jollein, Nattou en Noukie\u2019s. \u201cAanstaande ouders zoeken vandaag meer dan een losstaand product\u201d, zegt Michielsens. \u201cZe willen inspiratie opdoen en een complete leefwereld cre\u00ebren voor hun kindje.\u201d<\/p>\n\n\n\n<p>De keten plant de komende maanden nog bijkomende winkelopeningen en renovaties. Dreambaby telt meer dan dertig winkels en verkoopt via zijn webshop producten van ruim 400 merken. Sinds het voorjaar van 2024 maakt het bedrijf deel uit van Vanhalst Retail Group, de eigenaar van onder meer Supra Bazar en familieconceptwinkel Kabine.<\/p>\n\n\n\n<p>Op de RetailDetail Marketing Day doet topman Bavo Vanhalst exclusief de &#8216;circle of life&#8217;-strategie van de snelgroeiende retailgroep uit de doeken. Ook op het podium: <strong>AVA<\/strong>, <strong>Albert Heijn<\/strong> en meer!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/retail-marketing-day-2026\/\">Reserveer hier je tickets voor de Retail Marketing Day<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dreambaby opent op de voormalige Cora-site in Anderlecht een nieuwe winkel. Het is na Marche-en-Famenne, Hognoul en Genk de vierde nieuwe vestiging van de babyspecialist in enkele maanden tijd.<\/p>\n","protected":false},"author":5,"featured_media":145804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[142,1901],"topic":[197,221],"region":[90],"class_list":["post-151557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-dreambaby","company-vanhalst-retail-group","topic-expansie","topic-winkelopeningen","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dreambaby opent vierde nieuwe winkel in enkele maanden - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/dreambaby-opent-vierde-nieuwe-winkel-in-enkele-maanden\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dreambaby opent vierde nieuwe winkel in enkele maanden - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Dreambaby opent op de voormalige Cora-site in Anderlecht een nieuwe winkel. 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