{"id":151765,"date":"2026-07-15T10:51:29","date_gmt":"2026-07-15T08:51:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151765"},"modified":"2026-07-15T10:51:31","modified_gmt":"2026-07-15T08:51:31","slug":"temu-verdrievoudigt-toezicht-op-merken-in-strijd-tegen-namaak","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/temu-verdrievoudigt-toezicht-op-merken-in-strijd-tegen-namaak\/","title":{"rendered":"Temu “verdrievoudigt toezicht op merken” in strijd tegen namaak"},"content":{"rendered":"\n

Temu <\/strong>zegt zijn controles op mogelijke inbreuken op intellectueel eigendom fors op te voeren. Het platform monitort inmiddels proactief meer dan 15.000 merken, drie keer zoveel als een jaar geleden.<\/p>\n\n\n\n

16.000 verkopers geschrapt<\/h2>\n\n\n\n

Voor elke advertentie die Temu na een klacht weghaalde, verwijderde het Chinese e-commerceplatform tussen juni 2025 en mei 2026 naar eigen zeggen 331 verdachte productadvertenties op eigen initiatief. Een jaar eerder bedroeg die verhouding nog ongeveer 200 tegen \u00e9\u00e9n, zo blijkt uit de eigen jaarrapportage over IP-monitoring. <\/p>\n\n\n\n

Meer dan 16.000 webshops van verkopers haalde Temu offline, na herhaalde IP-inbreuken. Het Chinese e-commerceplatform vergelijkt daarvoor nieuwe advertenties, voor hun publicatie, met een database van meer dan 47 miljoen afbeeldingen en 9,5 miljoen trefwoorden. Die beeldbank groeide in \u00e9\u00e9n jaar tijd met een factor negen. Ook na publicatie blijft Temu de aanbiedingen naar eigen zeggen controleren.<\/p>\n\n\n\n

Strengere selectie<\/h2>\n\n\n\n

Temu verscherpte verder de controle aan de toegangspoort. Meer dan 40% van de kandidaat-verkopers doorstond de verificatie niet. Nieuw is dat ook gebruikers met zoekwoorden als \u2018nep\u2019, \u2018namaak\u2019 en \u2018vervalst\u2019 geen productresultaten meer krijgen; ze krijgen in plaats daarvan een waarschuwing over de risico\u2019s van namaakproducten. Volgens Temu blokkeert die functie dagelijks meer dan 80.000 zoekopdrachten.<\/p>\n\n\n\n

\u201cSterke bescherming van intellectuele eigendom is essentieel voor een gezonde marktplaats\u201d, aldus het bedrijf zelf. \u201cOnze aanpak beschermt legitieme merkeigenaren, helpt consumenten om met vertrouwen te kopen en versterkt het vertrouwen in onze marktplaats.\u201d In april sloot het platform zich ook aan bij de International Anti-Counterfeiting Coalition.<\/p>\n\n\n\n

Beschuldigingen van namaak en andere illegale producten blijven niettemin zwaar wegen op Temu en andere niet-Europese platformen. De Europese Commissie legde Temu\u00a0eind mei nog een boete van 200 miljoen euro op<\/a>, omdat de Chinese webshop te weinig zou doen om de verkoop van illegale en schadelijke producten in Europa tegen te houden. Zelfs “ronduit schokkend”, noemde de EU de resultaten van het onderzoek, dat in 2024 startte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Temu zegt zijn controles op mogelijke inbreuken op intellectuele eigendom fors op te voeren. 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