{"id":151857,"date":"2026-07-16T13:48:54","date_gmt":"2026-07-16T11:48:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151857"},"modified":"2026-07-16T13:48:56","modified_gmt":"2026-07-16T11:48:56","slug":"ocado-worstelt-met-amerikaanse-expansie-nieuw-plan-van-aanpak","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ocado-worstelt-met-amerikaanse-expansie-nieuw-plan-van-aanpak\/","title":{"rendered":"Ocado worstelt met Amerikaanse expansie: nieuw plan van aanpak"},"content":{"rendered":"\n<p>De Britse online supermarktspecialist <strong>Ocado <\/strong>ziet zijn ambitieuze plannen voor de Amerikaanse markt wankelen. Na het afhaken van twee belangrijke partners \u2013 de Amerikaanse supermarktketen <strong>Kroger <\/strong>en de Canadese retailer <strong>Sobeys <\/strong>\u2013 staat het bedrijf onder druk om nieuwe samenwerkingen te vinden. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vertrouwen gezocht<\/h2>\n\n\n\n<p>Ocado, gespecialiseerd in geavanceerde automatiseringsoplossingen voor food-distributiecentra, leek een natuurlijke fit voor de Amerikaanse markt. Toch liep het bedrijf tot dusverre tegen een muur van scepsis aan. &#8220;De vraag naar onze technologie is er zeker, maar partners moeten er ook daadwerkelijk in willen investeren,&#8221; zegt Tim Steiner, CEO en medeoprichter van Ocado, bij de kwartaalupdate.<\/p>\n\n\n\n<p>De afgelopen maanden heeft het bedrijf eenmalige compensatiebedragen ontvangen van Kroger en Sobeys \u2013 ter waarde van 351 miljoen Britse pond (420 miljoen euro) \u2013 maar zonder deze inkomsten daalden de aangepaste winstcijfers met 12% tot 81 miljoen pond (97 miljoen euro) in het eerste halfjaar van 2026. Beide ex-klanten besloten hun robotgestuurde distributiecentra te sluiten, met als reden de tegenvallende vraag naar online boodschappen in Noord-Amerika.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuwe aanpak: kleiner en winkelgericht<\/h2>\n\n\n\n<p>Toch geeft Ocado niet op en presenteert het bedrijf een nieuwe strategie: kleinere, flexibelere automatiseringssystemen die direct in bestaande winkels kunnen worden ge\u00efntegreerd. Deze systemen zijn volgens Steiner bedoeld om bestellingen effici\u00ebnter te verwerken voor thuislevering.<\/p>\n\n\n\n<p>&#8220;We ontwikkelen nu oplossingen die minder ruimte innemen en sneller kunnen worden ingezet. Dit maakt ze aantrekkelijker voor retailers die niet direct een grootschalig distributiecentrum willen bouwen,&#8221; legt Steiner uit. Momenteel zouden er &#8220;meerdere actieve gesprekken&#8221; gaande zijn met potenti\u00eble partners in de VS, waarvan sommige &#8220;vergevorderd&#8221; zijn.<\/p>\n\n\n\n<p>Ondanks de tegenslagen blijft Steiner optimistisch. Hij benadrukt dat Ocado nog minstens 18 maanden de tijd krijgt om de Amerikaanse ambities waar te maken. &#8220;We hebben een sterke technologie en een bewezen trackrecord. Nu gaat het erom dat we de juiste partners vinden die bereid zijn om met ons in zee te gaan.&#8221; Of de nieuwe strategie succesvol zal zijn, blijft echter afwachten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Britse online supermarktspecialist Ocado ziet zijn ambitieuze plannen voor de Amerikaanse markt wankelen. Na het afhaken van twee belangrijke partners \u2013 de Amerikaanse supermarktketen Kroger en de Canadese retailer Sobeys \u2013 staat het bedrijf onder druk om nieuwe samenwerkingen te vinden. <\/p>\n","protected":false},"author":5,"featured_media":141773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[1025],"topic":[88,197],"region":[283,207],"class_list":["post-151857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-ocado","topic-bedrijfsresultaten","topic-expansie","region-verenigd-koninkrijk","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ocado 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