{"id":151904,"date":"2026-07-16T15:50:26","date_gmt":"2026-07-16T13:50:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151904"},"modified":"2026-07-16T15:51:26","modified_gmt":"2026-07-16T13:51:26","slug":"interview-we-mikken-op-10-a-15-vestigingen-in-belgie-loic-hardy-colos","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/interview-we-mikken-op-10-a-15-vestigingen-in-belgie-loic-hardy-colos\/","title":{"rendered":"[Interview] \u201cWe mikken op 10 \u00e0 15 vestigingen in Belgi\u00eb\u201d (Lo\u00efc Hardy, Colos)"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 768)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/d8156bd4-ff0f-4dff-8535-f0c32fd4fc95-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/d8156bd4-ff0f-4dff-8535-f0c32fd4fc95-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/d8156bd4-ff0f-4dff-8535-f0c32fd4fc95.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151906\" data-id=\"151906\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/colos-drive-in-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/colos-drive-in-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/colos-drive-in-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/colos-drive-in-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/colos-drive-in.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151911\" data-id=\"151911\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/d6c3df94-2480-469a-b3eb-9484a4b687b7-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/d6c3df94-2480-469a-b3eb-9484a4b687b7-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/d6c3df94-2480-469a-b3eb-9484a4b687b7-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/d6c3df94-2480-469a-b3eb-9484a4b687b7-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/d6c3df94-2480-469a-b3eb-9484a4b687b7-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/d6c3df94-2480-469a-b3eb-9484a4b687b7.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Met een extreem breed aanbod en kolossale voorraden tegen vaste lage prijzen speelt doe-het-zelf-uitdager <strong>Colos<\/strong> in op de groeiende markt voor totaalrenovaties. \u201cWe lossen drie belangrijke problemen op voor onze klanten,\u201d zegt topman Lo\u00efc Hardy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uniek concept<\/h2>\n\n\n\n<p>Shoppers die met karren vol blikjes Coca-Cola en pakken Scottex toiletpapier een kolossale bouwmarkt verlaten: het is geen alledaags gezicht. Maar aan Colos, de spectaculaire nieuwkomer op de Belgische doe-het-zelfmarkt, is dan ook niets alledaags. Met een oppervlakte van wel 20.000 m\u00b2 en een assortiment van 50.000 artikelen is dit niet alleen de grootste winkel van het land in zijn sector, maar vooral ook een volstrekt uniek concept.<\/p>\n\n\n\n<p>Ook al is Colos een initiatief van de groep achter <strong>Hubo<\/strong>, nergens verwijst de retailer in zijn communicatie naar die link. Een naam als Hubo XXL was geen optie voor deze nieuwe keten, die zich immers wil onderscheiden van de andere spelers in de markt, met een propositie die hier nog niet bestaat, zegt CEO Lo\u00efc Hardy op de openingsdag, in een gesprek met RetailDetail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Groeiende renovatiemarkt<\/h2>\n\n\n\n<p>\u201cColos is een volledig apart project met een eigen identiteit. We spreken klanten aan die grotere projecten hebben in huis en tuin. Onze klanten zijn bezig met totaalrenovatieprojecten. Voor hen focussen we ons op drie hoofdzaken. We bieden het breedste aanbod onder \u00e9\u00e9n dak. We beloven altijd voldoende voorraad om die projecten te kunnen afronden. En ten derde werken we met vaste lage prijzen.\u201d<\/p>\n\n\n\n<p>Dat Colos in Belgi\u00eb een dam wil opwerpen om een mogelijke komst van de Duitse gigant <strong>Hornbach<\/strong>, al succesvol actief in Nederland, te verhinderen, wil Hardy niet gezegd hebben. Hij vertrekt van het potentieel in Belgi\u00eb: \u201c75% van de woningen op de Belgische markt is 20 jaar of ouder. We weten dat de renovatiemarkt blijft groeien. Wij bieden een oplossing voor mensen die nood hebben aan \u00e9\u00e9n centrale locatie waar ze echt alles kunnen vinden. We hebben hier een park met tuinhuizen op de parking, we hebben zitmaaiers en andere speciale machines, maar ook massale voorraden van bouwmaterialen.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Potentieel: 10 \u00e0 15 vestigingen<\/h2>\n\n\n\n<p>\u201cDat bestaat tot op vandaag niet\u201d, weet Hardy. \u201cVraag je aan particuliere klanten hoe ze hun projecten aanpakken, dan hoor je meestal dat ze verschillende winkels hebben bezocht, dat ze niet altijd wisten of ze er mochten binnenkomen of niet, dat ze niet zeker waren van de juiste prijs&#8230; Colos lost die problemen op.\u201d<\/p>\n\n\n\n<p>Kannibalisatie op Hubo verwacht de CEO niet meteen: een winkel van 20.000 m\u00b2 met een drive-in trekt klanten aan die bereid zijn om 20 \u00e0 30 minuten om te rijden. \u201cOm het land te dekken hebben we 10 \u00e0 15 winkels nodig. Dat is effectief onze ambitie. Begin volgend jaar opent onze tweede vestiging, in Sint-Pieters-Leeuw.\u201d<\/p>\n\n\n\n<p>Of er ook een onlinecomponent is? \u201cZeker, we hebben gisteren onze webshop geopend en we hebben ook een app die onze klanten kunnen downloaden. Daarin zijn al onze artikelen en folders terug te vinden. We bieden de mogelijkheid om met click &amp; collect te werken, een deel van het assortiment is ook beschikbaar voor bezorging aan huis. Maar de meeste van onze klanten zullen naar hier komen en uit onze voorraad kopen.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exclusief aanbod<\/h2>\n\n\n\n<p>\u201cWe hebben een grote oppervlakte, dus kunnen we assortimenten aanbieden die nieuw zijn. We hebben bijvoorbeeld in exclusiviteit Alpina, de grootste verffabrikant van Duitsland. Of Einhell, een gereedschapsfabrikant die nog niet in Belgi\u00eb actief is.\u201d Dat je in deze winkel ook producten vindt die je niet in een doe-het-zelfzaak verwacht, zoals frisdrank, snacks en toiletpapier, is wel opmerkelijk. \u201cWe hebben inderdaad ook commerci\u00eble artikelen waarvan we in staat zijn om ze in grote kwantiteiten aan te kopen. Meeneemartikelen, zeg maar\u201d.<\/p>\n\n\n\n<p>Hoe kan de debutant zijn laagsteprijsgarantie waarmaken? \u201cOnze troef is de grootte van deze winkel. Die stelt ons in staat om hier volle containers te laten komen, recht van de fabrieken, niet via een centraal magazijn. Ook het assortiment in de drive-in komt meestal per volle vracht uit de fabrieken. Zo besparen we op logistieke kosten, wat we vertalen in voordeel voor onze klanten.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Geen promo\u2019s<\/h2>\n\n\n\n<p>Terwijl 1+1 en 2+2 promoties de toon zetten in de retail, gaat Colos resoluut voor vaste lage prijzen. \u201cTot nu toe hadden Belgische klanten geen locatie die hen de zekerheid bood van een oplossing, gegarandeerde voorraad en de beste prijs. Die drie grote vragen hoeft de klant van Colos zich niet meer te stellen. Aan promo\u2019s doen we niet mee: de prijs die je in de winkel ziet, is dezelfde voor, tijdens of na de folder. Als er producten online goedkoper te vinden zijn, passen we de prijzen meteen aan, we monitoren dat constant en we afficheren dat in de winkel.\u201d<\/p>\n\n\n\n<p>De grote toeloop op de openingsdag wijst erop dat Colos een forse openingscampagne heeft gevoerd. \u201cWe hebben een folder bedeeld in een zone van twintig minuten rijtijd rond de winkel. De interesse voor onze unieke oplossing is groot. De oude Makro-site herleeft. Het is goed nieuws dat we dit samen met andere retailers kunnen doen, we kunnen van elkaars trafiek genieten.\u201d Net als de andere winkels zal Colos binnen vijf jaar naar een nieuw, nog op te trekken gebouw op de site verhuizen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met een extreem breed aanbod en kolossale voorraden tegen vaste lage prijzen speelt doe-het-zelf-uitdager Colos in op de groeiende markt voor totaalrenovaties. \u201cWe lossen drie belangrijke problemen op voor onze klanten,\u201d zegt topman Lo\u00efc Hardy. 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